(i) Printing Press and visual culture : The Printing press had a deep impact on the visual images also. Now, visual images could be easily reproduced in multiple copies. (ii) Images for mass circulation : Painters like Raja Ravi Verrna produced images for mass circulation. Wood engravers, who , made woodblocks were employed by the print shops. Cheap prints and calendars could be bought even by the poor. (iii) Caricatures and cartoons : By the 1870s, caricatures and cartoons were being published in journals and newspapers. Some of these made fun of the educated Indian’s fascination to copy Western tastes and clothes. Some openly criticised the imperial rule. (iv) Reduction of cost and visual culture : Mass production of visual images reduced the cost of production. So cheap prints and calendars were available in the market even for the poor to decorate the walls of their homes. (v) Indian form : The new visual culture acquired distinctively Indian forms and style. Artists like Raja Ravi Verma depicted the scenes from Hindu epics.