I was shopping with my aunt, and I couldn’t find the thing I was looking for. I was just going to let it go, go home, and get it some other time, but she insisted on going to another store where we could find it. She said “you deserve to have what you want”, and it totally changed my way of thinking about what I deserve and how to work to get it. The context is kind of trivial, but I’ve applied the words to lots of other situations and benefited hugely.