People who have become psychotic from seeing Oxiclean ads will be incited to homicidal fury by being forced to hear those ads for hours on end, and then released into an obstacle course full of images of Billy Mays which they get to destroy in various ways (earning points for speed, ferocity, imagination and viewer satisfaction), while avoiding falling into pits filled with Oxiclean. The contestants will proceed through several rounds until the final conclusion, where the advertising crew and Billy Mays himself will need to escape a pack of the most ferocious victims of his ads. Will he or any of the ad crew survive? What will his victims do to him?