answer:There is a car lot name The Price Is Right, at the Tennessee/Kentucky state line. its been there for years. to me, its a direct conflict with the game show on television. no one has ever complained of the same name useage, to the network and all is well. In your situation, your business is broadcast to the world and not just a small designated car lot, where no one cares. Tradmark and copyright enfringments are prosecuted everyday in civil court. Why not just ask permission to use your selected name for your site? send an email and save a copy of their reply. all they can do is say either yes or no.