Why do I get different offers from the same store depending on email address?

Why do I get different offers from the same store depending on email address?
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1 Answer

Answer :

It’s due to response profiling. For different ISPs, the historical data on offers redeemed is tracked, and the response rate for yahoo users seems to be tied to a higher discount offer. If the offer is stated in the subject line, then the rate is first an inducement to get you to open and read the e-mail. For 40% a yahoo user is more likely to redeem the coupon, or make an online purchase than at a lower rate.
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