answer:“I deserve it” is a dangerous pattern, it’s really easy to talk ourselves in to things we want and much harder to make a goal with a reward and stick to that. We always deserve it. That said, me telling you that doesn’t really make it true for you and this whole question is something you need to decide for yourself. What works for you? So… Do whatever you want. Reward yourself or don’t reward yourself. Go the other way next time. See which makes you happy and which makes you feel like continuing to “bust your butt”, if they’re the same, do more of that.