If you get a store brand paper towel, you can get a roll of paper for a $1 or less. Target, Kmart, Wal-Mart all have their own store brands. Grocery stores in your area like Kroger or pharmacies like CVS also have their own brands. If you have a Dollar Store in your area, that's also something to consider, however, you may not get as many towels on a roll as you would in the other stores mentioned.