Bose cost so much because of all the hype around them . They are not any better then any other speaker you can get out there , they just know that alot of people will pay the extra money for them. Bose cost higher because hey are higher quality. Who is this that says Bose has "Hype"....you better do your homework. Bose has an extensive quality control program and the systems and speakers are built lke no other. If this was all "Hype", why would Cadillac be using Bose sound systems for all these years. Do not listen to a conventional answer, listen to Bose and compare, you be the judge. They are awesome.