This is clearly a driver problem. It's a bit strange, because the windows are usually recognized by the windows. Anyway, if you got some disk next to the hardware, install a driver about it and the stuff will go. If you did not receive such a disc, check the manufacturer's website and download the appropriate driver. You may even have a problem (although you shouldn't) plug the USB 3 device into the USB 2. Check this out too. If you have a USB 3 connector, plug it in. I even remembered to check if you have USB 3 on your motherboard, if its motherboard driver is properly installed.