How can consumers influence what businesses produce?

How can consumers influence what businesses produce?
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This is a very good question btw. With the ever-changing landscape of retail and marketing it is important to rely on the preference of all consumers. By the time of this writing, there are 2 days left before Halloween and 57 days before *********. These numbers are great example scenarios for your question.During these festive seasons, consumers tend to shop season-related items. Meaning, businesses are then "forced" to keep up their pace with the time and start to devise strategies on how to catch the attention and veer the shoppers right infront of their storefronts and to (of course) stand out amongst the rest. This applies to both online and physical marketplaces.
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