What is ‘Comparative Advertising’? -Technology

Question

What is ‘Comparative Advertising’? -Technology

asked Feb 2, 2022 by anonymous

1 Answer

Answer :

Comparative advertising compares one brand directly or indirectly with one or more competing brands. This is very common and is used by nearly every major industry. This type of advertising is particularly resorted to by companies that are introducing a new product in a competitive market.

answered Feb 2, 2022 by anonymous

Related questions

Brands that are promoted through comparative advertising are MOST likely to be A) market leaders. B) brands that are attempting to compete with market leaders. C) primarily services rather than tangible goods. D) attempting to compete on a nonprice basis. E) competing in a less competitive market.

Description : Brands that are promoted through comparative advertising are MOST likely to be A) market leaders. B) brands that are attempting to compete with market leaders. C) primarily services rather than tangible goods. D) attempting to compete on a nonprice basis. E) competing in a less competitive market.

Last Answer : B) brands that are attempting to compete with market leaders.

Coors advertises that its **** is the only one that is kept cold from the brewery to the store. This type of advertising is called A)pioneer. B)competitive. C)comparative. D)defensive. E)institutional.

Description : Coors advertises that its beer is the only one that is kept cold from the brewery to the store. This type of advertising is called A)pioneer. B)competitive. C)comparative. D)defensive. E)institutional.

Last Answer : B)competitive.

Soft drink companies advertise that their products beat the competition in national "taste tests," and they refer to the rival brands by name. This type of advertising is best described as A)pioneer. B)competitive. C)comparative. D)defensive. E)selective.

Description : Soft drink companies advertise that their products beat the competition in national "taste tests," and they refer to the rival brands by name. This type of advertising is best described as A)pioneer. B)competitive. C)comparative. D)defensive. E)selective.

Last Answer : C)comparative.

Advertising that promotes organisational images, ideas, and political issues is __________ advertising. A)defensive B)product C)competitive D)comparative E)institutional

Description : Advertising that promotes organisational images, ideas, and political issues is __________ advertising. A)defensive B)product C)competitive D)comparative E)institutional

Last Answer : E)institutional

A Bank airs a series of radio ads that claim "We are the listening bank." This campaign would be best described as __________ advertising. A)pioneer B)target C)product D)institutional E)comparative

Description : A Bank airs a series of radio ads that claim "We are the listening bank." This campaign would be best described as __________ advertising. A)pioneer B)target C)product D)institutional E)comparative

Last Answer : D)institutional

Suman is working as marketing manager in an advertising company. She has prepared a presentation on her latest product. -Technology

Description : Suman is working as marketing manager in an advertising company. She has prepared a presentation on her latest product. -Technology

Last Answer : 1. Press the Slide Sorter view button in work space area to view all the slides together.2. In the Slide Transition page, set the timing in Advance slide sections Automatically after position where the ... the layouts of tasks pane, select a chart type slide or use Insert -> Chart menu option.

Describe some of the recent forms of advertising. -Technology

Description : Describe some of the recent forms of advertising. -Technology

Last Answer : Celebrity endorsements can be very popular and build strong associations in the buyers.Merchandise- good, clothes bearing the logo or names or designs of the products are another popular way to ... in promoting products and services. It embeds a product or brand in entertainment and media.

Discuss the advantages and disadvantages of advertising in different forms of media. -Technology

Description : Discuss the advantages and disadvantages of advertising in different forms of media. -Technology

Last Answer : Student should be able to discuss following five points During the process of Adaptation:i. A new narrative is formed.ii. The new narrative in formed another medium.iii. Script-writer and Director ... context of the original may change.v. The new narrative is an interpretation of the original.

Explain Point of Purchase advertising. -Technology

Description : Explain Point of Purchase advertising. -Technology

Last Answer : POP - Point of Purchase Advertising- a lot of our buying is impulsive. Something attracts us and we end up buying it on the spot. Point of purchase advertising is precisely designed to induce ... stands, banners are strategically placed like near the payment counters - so that it catches our eye.

Analyse covert advertising. -Technology

Description : Analyse covert advertising. -Technology

Last Answer : Covert Adverting – is presently a hot trend in promoting products and services. It embeds a product or a brand in entertainment or media. Like Aston Martin in James Bond. When a product is disguised in entertainment.

Evaluate the various functions of advertising. -Technology

Description : Evaluate the various functions of advertising. -Technology

Last Answer : Various functions of advertising are - it introduces a new product into the market, it helps distinguish a product from its competitors, through persistent message and associations, it creates a brand identity, it ... it creates new demand, it creates a buzz and keeps the idea of the product going.

Analyse how the advertising pitch of a new product is different from a well_established one. -Technology

Description : Analyse how the advertising pitch of a new product is different from a well_established one. -Technology

Last Answer : Every campaign pitches itself at a level depending upon its purpose. If it is introducing a new product in a competitive market, then it will be an aggressive campaign, one that is aimed at catching everyone ... the nature of the images and text will depend upon the the pitch that has been set.

How does the theory of comparative advantage relate to production possibility curves?

Description : How does the theory of comparative advantage relate to production possibility curves?

Last Answer : What homework is this for?

Donor aid statistics? Comparative effectiveness of large vs small orgs?

Description : Donor aid statistics? Comparative effectiveness of large vs small orgs?

Last Answer : answer:There are several web sites that grade charities. I don't know if they will give you what you are looking for but here are a few. They all seem to have their own criteria for the ... /www.charitywatch.org/index.html http://www.bbb.org/charity-reviews/national/ http://www.charitynavigator.org/

What is the Law of Comparative Advantage?

Description : What is the Law of Comparative Advantage?

Last Answer : You are over-thinking things. All it really says is that one country can make things cheaper. The concept of ceteris paribus is applied heavily in economics. It pretty much means that ... little thing into account. Sometimes you have to make calculations with as few variables as possible.

What is the comparative change in barren and waste land pattern in India between 1960-61 and 2008-09? -Geography

Description : What is the comparative change in barren and waste land pattern in India between 1960-61 and 2008-09? -Geography

Last Answer : Barren and wasteland in India decreased by 12.01% to 8.61% between 1960-61 and 2008-09. This was caused due to massive efforts by the government of India. They have introduced new ... and sowing of regular crops, encroachment of rural and urban settlements which place undue pressure on wastelands.

Give a comparative analysis of Sectional Interest Groups and Public Interest Groups. -SST 10th

Description : Give a comparative analysis of Sectional Interest Groups and Public Interest Groups. -SST 10th

Last Answer : 1. Sectional interest groups seek to promote the interests of a particular section or group of society. For example - trade unions, business associations and professional bodies of teachers, lawyers ... the problems of its members its principal concern is social justice and social equality for all.

a historian uses the comparative method to _____ -General Knowledge

Description : a historian uses the comparative method to _____ -General Knowledge

Last Answer : A historian uses the comparative method to look at similarities and differences across cultures.

What is comparative for new?

Description : What is comparative for new?

Last Answer : More

what is comparative of salty?

Description : what is comparative of salty?

Last Answer : sweet

What is the comparative and superlative of Dangerous?

Description : What is the comparative and superlative of Dangerous?

Last Answer : It is so easy

What is Comparative Degree ?

Description : What is Comparative Degree ?

Last Answer : The form of adjective used to compare the qualities , defects , condition, etc. of two nouns or pronouns is called Comparative Degree .

What is Comparative Scale ?

Description : What is Comparative Scale ?

Last Answer : Comparative scale is when multiple scales are drawn to compare different scales of one unit of measure . This type of scale is usually used to compare different units with distance , distance ... scale. This scale is only used to compare relationships between multiple scales of different units.

What is Comparative Scale ?

Description : What is Comparative Scale ?

Last Answer : Comparative scale is when multiple scales are drawn to compare different scales of one unit of measure . This type of scale is usually used to compare different units with distance , distance ... scale. This scale is only used to compare relationships between multiple scales of different units.

Assertion : Comparative biochemistry provides a strong eviednce in favour of common ancestory of living beings. Reason : Genetic code is universal.

Description : Assertion : Comparative biochemistry provides a strong eviednce in favour of common ancestory of living beings. Reason : Genetic code is universal.

Last Answer : Assertion : Comparative biochemistry provides a strong eviednce in favour of common ancestory of living ... both the assertion and reason are false.

What is the objective of preparing comparative statement of profit and loss

Description : What is the objective of preparing comparative statement of profit and loss

Last Answer : What is the objective of preparing comparative statement of profit and loss

Comparative study of skulls is

Description : Comparative study of skulls is

Last Answer : Comparative study of skulls is A. Craniology B. Conchology C. Malacology D. Osteology

What are the comparative and superlative of slowly?

Description : What are the comparative and superlative of slowly?

Last Answer : more slowly, most slowly

What is the comparative adverb form of willingly?

Description : What is the comparative adverb form of willingly?

Last Answer : willing

What is the Comparative and superlative degree of musical?

Description : What is the Comparative and superlative degree of musical?

Last Answer : Need answer

What is Comparative of playful?

Description : What is Comparative of playful?

Last Answer : Need answer

What is the comparative and superlative of excited?

Description : What is the comparative and superlative of excited?

Last Answer : The comparative form of exciting is "more exciting." Thesuperlative is "most exciting."

What is the comparative of horrible?

Description : What is the comparative of horrible?

Last Answer : IT might PROBABLY be Worst?

What is the comparative for heavy?

Description : What is the comparative for heavy?

Last Answer : Heav

What diagram that shows the comparative amount of energy at each feeding level is called?

Description : What diagram that shows the comparative amount of energy at each feeding level is called?

Last Answer : food web

What is comparative and superlative degree of the word easy?

Description : What is comparative and superlative degree of the word easy?

Last Answer : Easiest

What is the comparative form boring?

Description : What is the comparative form boring?

Last Answer : The comparative form of bored is more bored

What is the comparative of tame?

Description : What is the comparative of tame?

Last Answer : tamer

What is the comparative of messy?

Description : What is the comparative of messy?

Last Answer : messiermessier

What is the comparative and superlative form of grace?

Description : What is the comparative and superlative form of grace?

Last Answer : she is more graceful than Taylor Swift and she is the mostgraceful in the class

What are the Comparative and superlative feel?

Description : What are the Comparative and superlative feel?

Last Answer : Feel is not an adjective therefore it doesn't have a comparativeor superlative form

What is comparative and superlative of grey?

Description : What is comparative and superlative of grey?