A Bank airs a series of radio ads that claim "We are the listening bank." This campaign would be best described as __________ advertising. A)pioneer B)target C)product D)institutional E)comparative

A Bank airs a series of radio ads that claim "We are the listening bank." This campaign
would be best described as __________ advertising.
A)pioneer
B)target
C)product
D)institutional
E)comparative
by

1 Answer

Answer :

D)institutional
by

Related questions

Coors advertises that its **** is the only one that is kept cold from the brewery to the store. This type of advertising is called A)pioneer. B)competitive. C)comparative. D)defensive. E)institutional.

Description : Coors advertises that its beer is the only one that is kept cold from the brewery to the store. This type of advertising is called A)pioneer. B)competitive. C)comparative. D)defensive. E)institutional.

Last Answer : B)competitive.

Soft drink companies advertise that their products beat the competition in national "taste tests," and they refer to the rival brands by name. This type of advertising is best described as A)pioneer. B)competitive. C)comparative. D)defensive. E)selective.

Description : Soft drink companies advertise that their products beat the competition in national "taste tests," and they refer to the rival brands by name. This type of advertising is best described as A)pioneer. B)competitive. C)comparative. D)defensive. E)selective.

Last Answer : C)comparative.

Advertising that promotes organisational images, ideas, and political issues is __________ advertising. A)defensive B)product C)competitive D)comparative E)institutional

Description : Advertising that promotes organisational images, ideas, and political issues is __________ advertising. A)defensive B)product C)competitive D)comparative E)institutional

Last Answer : E)institutional

The initial stage in the development of an advertising campaign is A)creating the message. B)setting the budget. C)identifying and analysing the advertising target audience. D)defining the advertising objectives. E)creating the advertising platform.

Description : The initial stage in the development of an advertising campaign is A)creating the message. B)setting the budget. C)identifying and analysing the advertising target audience. D)defining the advertising objectives. E)creating the advertising platform.

Last Answer : C)identifying and analysing the advertising target audience.

The target audience for an advertising campaign is the A)information base on which to develop the campaign. B)location and geographic distribution of persons. C)group of people toward whom the advertisements are directed. D)overall goal of the advertising campaign.

Description : The target audience for an advertising campaign is the A)information base on which to develop the campaign. B)location and geographic distribution of persons. C)group of people toward whom the advertisements are directed. D)overall goal of the advertising campaign..

Last Answer : C)group of people toward whom the advertisements are directed.

A television advertisement showing the safety features of the Volvo 240 DL would be best classified as which of the following? A)Product advertising B)Pioneer advertising C)Defensive advertising D)Societal marketing E)Publicity

Description : A television advertisement showing the safety features of the Volvo 240 DL would be best classified as which of the following? A)Product advertising B)Pioneer advertising C)Defensive advertising D)Societal marketing E)Publicity

Last Answer : A)Product advertising

A marketer uses pioneer advertising to: A)promote established brands. B)compare brand names. C)promote a product in the introductory stage of the life cycle. D)introduce a competitive version of the product.

Description : A marketer uses pioneer advertising to: A)promote established brands. B)compare brand names. C)promote a product in the introductory stage of the life cycle. D)introduce a competitive version of the product.

Last Answer : C)promote a product in the introductory stage of the life cycle.

Because of a limit on demand for any brand, the primary way a marketer can increase sales beyond a certain point is to: A)show consumers how the brand is better than other brands. B)promote more ways in which consumers can use the product. C)use pioneer promotion D)use reminder and reinforcement advertising.

Description : Because of a limit on demand for any brand, the primary way a marketer can increase sales beyond a certain point is to: A)show consumers how the brand is better than other brands. B) ... in which consumers can use the product. C)use pioneer promotion D)use reminder and reinforcement advertising.

Last Answer : B)promote more ways in which consumers can use the product.

What type of advertising points out a brand's uses, features, and advantages that benefit consumers but may not be available in other brands? A)Reminder advertising B)Reinforcement advertising C)Competitive advertising D)Defensive advertising E)Institutional advertising

Description : What type of advertising points out a brand's uses, features, and advantages that benefit consumers but may not be available in other brands? A)Reminder advertising B)Reinforcement advertising C)Competitive advertising D)Defensive advertising E)Institutional advertising

Last Answer : C)Competitive advertising

An advertising campaign that tries to persuade people to avoid drinking and driving is an example of: A)service advertising B)social marketing C)campaign marketing D)product advertising

Description : An advertising campaign that tries to persuade people to avoid drinking and driving is an example of: A)service advertising B)social marketing C)campaign marketing D)product advertising

Last Answer : B)social marketing

Brands that are promoted through comparative advertising are MOST likely to be A) market leaders. B) brands that are attempting to compete with market leaders. C) primarily services rather than tangible goods. D) attempting to compete on a nonprice basis. E) competing in a less competitive market.

Description : Brands that are promoted through comparative advertising are MOST likely to be A) market leaders. B) brands that are attempting to compete with market leaders. C) primarily services rather than tangible goods. D) attempting to compete on a nonprice basis. E) competing in a less competitive market.

Last Answer : B) brands that are attempting to compete with market leaders.

7) DuPont implemented an expensive advertising campaign for Stainmaster carpet because the firm understood that if it could sell more carpeting the mills would buy more of its chemicals. DuPont demonstrated an understanding that for industrial firms demand is often A)proportional. B)downward sloping. C)inelastic. D)derived. E)seasonal.

Description : 7) DuPont implemented an expensive advertising campaign for Stainmaster carpet because the firm understood that if it could sell more carpeting the mills would buy more of its chemicals. DuPont demonstrated ... demand is often A)proportional. B)downward sloping. C)inelastic. D)derived. E)seasonal.

Last Answer : D)derived.

When developing an advertising campaign, benchmarks should be included in the A)campaign platform. B)evaluation of the advertising effectiveness. C)statement of advertising objectives. D)media plan. E)budget.

Description : When developing an advertising campaign, benchmarks should be included in the A)campaign platform. B)evaluation of the advertising effectiveness. C)statement of advertising objectives. D)media plan. E)budget.

Last Answer : C)statement of advertising objectives.

McDonald's runs advertisements featuring children, senior citizens, and minority groups. These ads indicate that the company: A)is production oriented. B)considers only environmental factors. C)has several target markets. D)lacks focus.

Description : McDonald's runs advertisements featuring children, senior citizens, and minority groups. These ads indicate that the company: A)is production oriented. B)considers only environmental factors. C)has several target markets. D)lacks focus.

Last Answer : C)has several target markets.

Air-Vac Cleaning systems rents a stand in a shopping centre. Passers by are asked to register for a draw for a free ventilation evaluation. This contest is part of Air -Vac's: A)sales promotion efforts. B)advertising campaign. C)personal selling programme. D)corporate publicity

Description : Air-Vac Cleaning systems rents a stand in a shopping centre. Passers by are asked to register for a draw for a free ventilation evaluation. This contest is part of Air -Vac's: A)sales promotion efforts. B)advertising campaign. C)personal selling programme. D)corporate publicity

Last Answer : A)sales promotion efforts

Sales promotion is best defined as a(n) A)activity and/or material used as a direct inducement to resellers, salespersons, or consumers. B)advertising and publicity campaign. C)cyclical activity aimed at producing short -run effects on sales. D)activity and/or material used in personal selling.

Description : Sales promotion is best defined as a(n) A)activity and/or material used as a direct inducement to resellers, salespersons, or consumers. B)advertising and publicity campaign. C)cyclical activity aimed at producing short -run effects on sales. D)activity and/or material used in personal selling.

Last Answer : A)activity and/or material used as a direct inducement to resellers, salespersons, or consumers.

An advertising platform consists of the A)basic issues or selling points that an advertiser wishes to include in the advertising campaign. B)clearly defined objectives of the advertising campaign, stated in precise and measurable terms. C)form in which the basic issues of the campaign should be presented. D)broad objectives of the advertising campaign.

Description : An advertising platform consists of the A)basic issues or selling points that an advertiser wishes to include in the advertising campaign. B)clearly defined objectives of the advertising campaign, ... basic issues of the campaign should be presented. D)broad objectives of the advertising campaign.

Last Answer : D)broad objectives of the advertising campaign.

The final stage in the development of an advertising campaign is A)creating the advertising platform. B)developing the media plan. C)creating the advertising message. D)evaluating the effectiveness of advertising.

Description : The final stage in the development of an advertising campaign is A)creating the advertising platform. B)developing the media plan. C)creating the advertising message. D)evaluating the effectiveness of advertising.

Last Answer : D)evaluating the effectiveness of advertising.

Which of the following represents an output from the marketing environment? A)Money borrowed by Liverpool F.C. to help finance its operations B)Nike's television advertising campaign featuring a leading sports personality C)Information on shoppers' attitudes purchased by Debenhams Department Stores D)Steel purchased by Volvo to be used in producing cars

Description : Which of the following represents an output from the marketing environment? A)Money borrowed by Liverpool F.C. to help finance its operations B)Nike's television advertising campaign featuring a ... purchased by Debenhams Department Stores D)Steel purchased by Volvo to be used in producing cars

Last Answer : B)Nike's television advertising campaign featuring a leading sports personality

Sunshine Conservatories has launched a series of ads in which it attempts to demonstrate its' products superiority on selected attributes relative to competitive brands. It is attempting to _________ its product. A)segment B)profile C)promote D)position

Description : Sunshine Conservatories has launched a series of ads in which it attempts to demonstrate its' products superiority on selected attributes relative to competitive brands. It is attempting to _________ its product. A)segment B)profile C)promote D)position

Last Answer : D)position

If cigarette manufacturers were to lobby Parliament to get restrictions on cigarette advertising eased, their environmental response would best be described as: A)passive B)reactive C)proactive D)conservative E)dominant

Description : If cigarette manufacturers were to lobby Parliament to get restrictions on cigarette advertising eased, their environmental response would best be described as: A)passive B)reactive C)proactive D)conservative E)dominant

Last Answer : C)proactive

A marketer's advertising platform should consist of issues that are important to consumers. Selling features should not only be important to consumers, but also, if possible, should be features that A)competitive products lack. B)can be seen easily in a photograph. C)are familiar concepts to those in the target market. D)are reasonably inexpensive to develop.

Description : A marketer's advertising platform should consist of issues that are important to consumers. Selling features should not only be important to consumers, but also, if possible, should be features that A ... C)are familiar concepts to those in the target market. D)are reasonably inexpensive to develop.

Last Answer : A)competitive products lack.

A paid form of nonpersonal communication about an organisation and/or its products that is transmitted to a target audience through a mass medium is: A)advertising. B)publicity. C)sales promotion. D)personal selling.

Description : A paid form of nonpersonal communication about an organisation and/or its products that is transmitted to a target audience through a mass medium is: A)advertising. B)publicity. C)sales promotion. D)personal selling.

Last Answer : A)advertising.

The term "marketing mix" describes: A. A composite analysis of all environmental factors inside and outside the fir B. A series of business decisions that aid in selling a product C. The relationship between a firm's marketing strengths and its business weaknesses D. A blending of four strategic elements to satisfy specific target markets

Description : The term "marketing mix" describes: A. A composite analysis of all environmental factors inside and outside the fir B. A series of business decisions that aid in selling a product ... strengths and its business weaknesses D. A blending of four strategic elements to satisfy specific target markets

Last Answer : D. A blending of four strategic elements to satisfy specific target markets

Individuals and business organisations that buy finished goods and resell them to make a profit without changing the physical characteristics of the product as classified as: A)reseller markets B)institutional markets C)producer markets D)government markets

Description : Individuals and business organisations that buy finished goods and resell them to make a profit without changing the physical characteristics of the product as classified as: A)reseller markets B)institutional markets C)producer markets D)government markets

Last Answer : A)reseller markets

15) If Jackson Institutional Furniture Company provides standard primary school chairs in new colours to match the interiors of schools, this modification is most likely to be viewed as a __________ modification. A)style B)functional C)quality D)feature

Description : 15) If Jackson Institutional Furniture Company provides standard primary school chairs in new colours to match the interiors of schools, this modification is most likely to be viewed as a __________ modification. A)style B)functional C)quality D)feature

Last Answer : A)style

Delta Airlines runs a series of television commercials that show its personnel going out of their way to help customers. An important secondary audience for these ads is: A)the Civil Aviation Authority. B)competitors. C)customers. D)Delta employees. E)all air travellers

Description : Delta Airlines runs a series of television commercials that show its personnel going out of their way to help customers. An important secondary audience for these ads is: A)the Civil Aviation Authority. B)competitors. C)customers. D)Delta employees. E)all air travellers

Last Answer : D)Delta employees.

Delta Airlines runs a series of television commercials that show its personnel going out of their way to help customers. An important secondary audience for these ads is: A)the Civil Aviation Authority. B)competitors. C)customers. D)Delta employees. E)all air travelers.

Description : Delta Airlines runs a series of television commercials that show its personnel going out of their way to help customers. An important secondary audience for these ads is: A)the Civil Aviation Authority. B)competitors. C)customers. D)Delta employees. E)all air travelers.

Last Answer : D)Delta employees

In the long run, M&M Mars must view __________ as the floor below which its chocolate bars cannot be priced. A)a 10 percent return on investment B)product development costs C)costs D)advertising expenditures E)Nestle's prices

Description : In the long run, M&M Mars must view __________ as the floor below which its chocolate bars cannot be priced. A)a 10 percent return on investment B)product development costs C)costs D)advertising expenditures E)Nestle's prices

Last Answer : C)costs

Standard Cable cuts back advertising expenditures to minimum levels and reduces the number of channel members for its industrial cable product. These actions are indicative of a product in the __________ stage of its life cycle? A)introduction B)growth C)maturity D)decline

Description : Standard Cable cuts back advertising expenditures to minimum levels and reduces the number of channel members for its industrial cable product. These actions are indicative of a product in the __________ stage of its life cycle? A)introduction B)growth C)maturity D)decline

Last Answer : D)decline

The marketers of Bic razor blades are using a strategy that includes large advertising expenditures and more price flexibility within the various types of blades offered. Based on this example, razor blades are probably in the __________ stage of the product life cycle. A)decline B)growth C)introduction D)maturity

Description : The marketers of Bic razor blades are using a strategy that includes large advertising expenditures and more price flexibility within the various types of blades offered. Based on this example, razor ... the __________ stage of the product life cycle. A)decline B)growth C)introduction D)maturity

Last Answer : D)maturity

Kevin tells his wife, Karen, that his last sales call of the day at DuPont was a disaster. He explains that he never really figured out what the purchasing agent was looking for. Karen, a sales trainer for another firm, hands Kevin a book on: A)improving listening skills B)overcoming objections. C)prospect evaluation. D)product demonstrations. E)closing the sales encounter..

Description : Kevin tells his wife, Karen, that his last sales call of the day at DuPont was a disaster. He explains that he never really figured out what the purchasing agent was looking ... listening skills B)overcoming objections. C)prospect evaluation. D)product demonstrations. E)closing the sales encounter

Last Answer : E)closing the sales encounter

Marketing managers at General Motors are determining what proportion of the budget would be spent on magazine, television, and radio advertisements based on the cost and effectiveness of each. The schedule created by the marketers at GM is called: A)an advertising -allocation plan. B)a media plan. C)an arbitrary allocation plan. D)an objective -task plan.

Description : Marketing managers at General Motors are determining what proportion of the budget would be spent on magazine, television, and radio advertisements based on the cost and effectiveness of each. The schedule created by ... . B)a media plan. C)an arbitrary allocation plan. D)an objective -task plan.

Last Answer : B)a media plan

The publishers of The Economist developed a campaign to market the magazine to university and college students studying business and management courses. This would best be referred to as a strategy centring on A)product development. B)horizontal diversification. C)market development. D)concentric diversification. E)conglomerate diversification.

Description : The publishers of The Economist developed a campaign to market the magazine to university and college students studying business and management courses. This would best be referred ... B)horizontal diversification. C)market development. D)concentric diversification. E)conglomerate diversification.

Last Answer : C)market development.

Del Monte markets ketchup for household use to supermarkets through grocery wholesalers, and it markets ketchup for institutional use through industrial distributors and food brokers. Del Monte is using A)dual distribution. B)industrial distribution. C)strategic channel alliance. D)supply chain management. E)an unethical marketing channel.

Description : Del Monte markets ketchup for household use to supermarkets through grocery wholesalers, and it markets ketchup for institutional use through industrial distributors and food brokers. Del Monte is using ... . C)strategic channel alliance. D)supply chain management. E)an unethical marketing channel.

Last Answer : A)dual distribution.

In testing her firm's new TV ads for Batman action figures, Beth discovers the ads make children think the action figures can actually fly. Beth now faces an ethical decision regarding which element of the marketing mix? A)Product B)Price C)Distribution D)Promotion E)Strategy

Description : In testing her firm's new TV ads for Batman action figures, Beth discovers the ads make children think the action figures can actually fly. Beth now faces an ethical decision regarding which element of the marketing mix? A)Product B)Price C)Distribution D)Promotion E)Strategy

Last Answer : D)Promotion

he Students Union is buying office equipment. For a supplier, the Students Union is an example of : A)a producer market B)a consumer C)a reseller market D)an institutional market

Description : he Students Union is buying office equipment. For a supplier, the Students Union is an example of : A)a producer market B)a consumer C)a reseller market D)an institutional market

Last Answer : D)an institutional market

ools Inc. buys hammers, bolts and other hardware items and sells them to hardware shops at a price that includes a profit. Tools Inc. would be part of what kind of market? A)reseller B)producer C)institutional D)government

Description : ools Inc. buys hammers, bolts and other hardware items and sells them to hardware shops at a price that includes a profit. Tools Inc. would be part of what kind of market? A)reseller B)producer C)institutional D)government

Last Answer : A)reseller

1) Individuals and business organisations that purchase products for the purpose of making profit either by using the products to produce other products or by using them in their operations are classified as: A)reseller markets B)institutional markets C)producer markets D)government markets

Description : 1) Individuals and business organisations that purchase products for the purpose of making profit either by using the products to produce other products or by using them in their operations are classified as: A)reseller markets B)institutional markets C)producer markets D)government markets

Last Answer : C)producer markets

A marketer uses pioneer advertising to : 1. promote established brands 2. compare brand names 3. promote a product in the introductory stage of the life cycle 4. introduce a competitive version of the product5. none of these

Description : A marketer uses pioneer advertising to : 1. promote established brands 2. compare brand names 3. promote a product in the introductory stage of the life cycle 4. introduce a competitive version of the product 5. none of these

Last Answer : promote a product in the introductory stage of the life cycle

A television advertisement showing the safety features of the Volvo 240 DL would be best classified as which of the following ? 1. Product advertising 2. Pioneer advertising 3. Defensive advertising 4. Societal marketing 5. Publicity

Description : A television advertisement showing the safety features of the Volvo 240 DL would be best classified as which of the following ? 1. Product advertising 2. Pioneer advertising 3. Defensive advertising 4. Societal marketing 5. Publicity

Last Answer : Product advertising

Competitors prices and the marketing mix variables that competitors emphasise partly determine: A)the selection of a pricing policy. B)the timing of the introduction of new products. C)whether to use a pioneer or psychological pricing policy. D)how important price will be to customers.

Description : Competitors prices and the marketing mix variables that competitors emphasise partly determine: A)the selection of a pricing policy. B)the timing of the introduction of new products. C)whether to use a pioneer or psychological pricing policy. D)how important price will be to customers.

Last Answer : D)how important price will be to customers.

14) Product and target market characteristics usually determine the type of coverage a product receives. For which of the following products is selective distribution most appropriate? A)Petrol B)Jaguar cars C)Cigarettes D)Laundry detergent E)Moderately priced luggage

Description : 14) Product and target market characteristics usually determine the type of coverage a product receives. For which of the following products is selective distribution most appropriate? A)Petrol B)Jaguar cars C)Cigarettes D)Laundry detergent E)Moderately priced luggage

Last Answer : E)Moderately priced luggage

The analysis of __________ focuses on internal factors that give the organisation certain advantages and disadvantages in meeting the needs of its target market A)opportunities and threats B)market opportunities C)strengths and weaknesses D)activities and responsibilities E)organisational resources

Description : The analysis of __________ focuses on internal factors that give the organisation certain advantages and disadvantages in meeting the needs of its target market A)opportunities and threats B)market opportunities C)strengths and weaknesses D)activities and responsibilities E)organisational resources

Last Answer : C)strengths and weaknesses

Children with muscular dystrophy who receive treatments developed through research programs funded by MDA would represent __________ for this charitable organisation. A)target publics B)target population C)general publics D)focus groups E)client publics

Description : Children with muscular dystrophy who receive treatments developed through research programs funded by MDA would represent __________ for this charitable organisation. A)target publics B)target population C)general publics D)focus groups E)client publics

Last Answer : E)client publics

A university's student body would be considered its __________ public, and parents, alumni, and trustees would be included as its __________ public. A)client; general B)specialised; general C)target; simple D)general; client E)target; market

Description : A university's student body would be considered its __________ public, and parents, alumni, and trustees would be included as its __________ public. A)client; general B)specialised; general C)target; simple D)general; client E)target; market

Last Answer : A)client; general

Following a hurricane, a tremendous demand for gas-powered generators occurs. Gotts Hardware holds a large stock of these items and it faces major ethical decisions with regard to the ------ issue. A) product B) advertising C) personal selling D) publicity E) pricing

Description : Following a hurricane, a tremendous demand for gas-powered generators occurs. Gotts Hardware holds a large stock of these items and it faces major ethical decisions with regard to the ------ issue. A) product B) advertising C) personal selling D) publicity E) pricing

Last Answer : E) pricing

A marketer of industrial cleaning equipment is creating a marketing mix to satisfy potential customers. As a business to business marketer which of the following is LEAST likely to be included in the company's marketing mix? A)Machine servicing B)A higher price for higher -quality products C)Technical advice about the product D)Credit extension E)Extensive television advertising

Description : A marketer of industrial cleaning equipment is creating a marketing mix to satisfy potential customers. As a business to business marketer which of the following is LEAST likely to be ... -quality products C)Technical advice about the product D)Credit extension E)Extensive television advertising

Last Answer : E)Extensive television advertising

A television advertisement for Miracle -Gro lawn fertilizer indicates that the product is available at Texas Homecare.This form of sales promotion is called: A)cooperative advertising. B)dealer listing. C)push money. D)dealer loader. E)advertising allowance.

Description : A television advertisement for Miracle -Gro lawn fertilizer indicates that the product is available at Texas Homecare.This form of sales promotion is called: A)cooperative advertising. B)dealer listing. C)push money. D)dealer loader. E)advertising allowance.

Last Answer : B)dealer listing. C)push money

Advertising appropriations are largest for which type of product? A)Industrial products B)Convenience goods C)High -priced products D)Specialty goods E)Infrequently purchased goods

Description : Advertising appropriations are largest for which type of product? A)Industrial products B)Convenience goods C)High-priced products D)Specialty goods E)Infrequently purchased goods

Last Answer : B)Convenience goods