Describe any five strategies developed by the printers and publishers in the 19th century to sell their products. -SST 10th

Describe any five strategies developed by the printers and publishers in the 19th century to sell their products. -SST 10th
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Answer :

Some of the important strategies adopted by the printers and publishers to sell books are:  (i) They brought out serialized novels. The first serialized novel was shilling series. It was a cheap series that was very popular and was sold in England in 1920’s.  (ii) The advertisers put up advertisements at strategic public locations such as building, railway station, etc. to attract buyers and improve sales.  (iii) The dust cover or the book jacket is the 20th century innovation.  (iv) One of the great innovations was the introduction of cheap paperback books in the 1930’s, in during the Great Depression in order to keep the steady sale of books at the time of recessions. Cheap paperback editions were brought to counter the effect of the Great Depression in the 1930’s.  (v) The shilling series was also considered an important innovation at this time.
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