The publishers of The Economist developed a campaign to market the magazine to university and college students studying business and management courses. This would best be referred to as a strategy centring on A)product development. B)horizontal diversification. C)market development. D)concentric diversification. E)conglomerate diversification.

The publishers of The Economist developed a campaign to market the magazine to
university and college students studying business and management courses. This would
best be referred to as a strategy centring on
A)product development.
B)horizontal diversification.
C)market development.
D)concentric diversification.
E)conglomerate diversification.
by

1 Answer

Answer :

C)market development.
by

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