Every consumer has certain rights and duties: While going to a shopping mall he should exercise the following duties: • He should be able to differentiate between branded and duplicate items. • He should buy goods after checking the expiry date. • He should check for ISI, AGMARK certification, and buy products which are under guarantee and warranty. • He must ask for the invoice in the billing counter and help the government by paying taxes. • He should create consumer awareness organizations and educate the locality people about their rights and duties.