Ski yoghurt represents which type of product for most consumers? A)convenience B)shopping C)speciality D)unsought

Ski yoghurt represents which type of product for most consumers? A)convenience
B)shopping
C)speciality
D)unsought
by

1 Answer

Answer :

A)convenience
by

Related questions

Duracell batteries are sold in multipacks to make it more convenient for the consumer who usually needs more than one battery at a time. Duracell batteries would be classified as which type of product? A)Convenience B)Shopping C)Specialty D)Unsought E)Industrial service

Description : Duracell batteries are sold in multipacks to make it more convenient for the consumer who usually needs more than one battery at a time. Duracell batteries would be classified as which type of product? A)Convenience B)Shopping C)Specialty D)Unsought E)Industrial service

Last Answer : A)Convenience

Sue North called several airlines to compare rates and chose a flight on British Midland as it had a better reputation for service and competitive prices. The airline ticket is an example of which type of product? A)convenience B)shopping C)specialty D)unsought

Description : Sue North called several airlines to compare rates and chose a flight on British Midland as it had a better reputation for service and competitive prices. The airline ticket is an example of which type of product? A)convenience B)shopping C)specialty D)unsought

Last Answer : B)shopping

A Car Towing Service would BEST be described as which kind of product. A)convenience B)unsought C)specialty D)durable E)shopping

Description : A Car Towing Service would BEST be described as which kind of product. A)convenience B)unsought C)specialty D)durable E)shopping

Last Answer : B)unsought

Products that are relatively inexpensive and are purchased frequently with minimal effort can be classified as ___________ products. A)shopping B)convenience C)industrial D)specialty E)unsought

Description : Products that are relatively inexpensive and are purchased frequently with minimal effort can be classified as ___________ products. A)shopping B)convenience C)industrial D)specialty E)unsought

Last Answer : B)convenience

Jack gets a shopping list from his wife. On the list are a potted plant, fresh salmon, motor oil, bread, milk, and a birthday cake. To make just one stop to save time, Jack should go to: A)a convenience store. B)an off-price retailer. C)a speciality store. D)a franchiser. E)a supermarket.

Description : Jack gets a shopping list from his wife. On the list are a potted plant, fresh salmon, motor oil, bread, milk, and a birthday cake. To make just one stop to save time, Jack should go to: A)a convenience store. B)an off-price retailer. C)a speciality store. D)a franchiser. E)a supermarket.

Last Answer : E)a supermarket.

Matt's girlfriend tells him she wants jewellery for *********. Matt decides to go to a store that provides the best possible selection of jewellery. His best choice would be to shop at a __________ store. A)department B)catalogue C)discount D)speciality E)convenience

Description : Matt's girlfriend tells him she wants jewellery for Christmas. Matt decides to go to a store that provides the best possible selection of jewellery. His best choice would be to shop at a __________ store. A)department B)catalogue C)discount D)speciality E)convenience

Last Answer : D)speciality

Price -Rite Carpets is located out -of- town, in a large, low -cost single storey building with no window displays and takes a minimilist approach to store ambiance and customer service. The Price -Rite store is an example of a: A)discount shed. B)warehouse club. C)speciality store. D)convenience store.

Description : Price -Rite Carpets is located out -of- town, in a large, low -cost single storey building with no window displays and takes a minimilist approach to store ambiance and customer service. The Price - ... an example of a: A)discount shed. B)warehouse club. C)speciality store. D)convenience store.

Last Answer : A)discount shed

Products that are relatively inexpensive and are purchased frequently with minimal effort can be classified as ___________ products. 1. shopping 2. convenience 3. industrial 4. specialty 5. unsought

Description : Products that are relatively inexpensive and are purchased frequently with minimal effort can be classified as ___________ products. 1. shopping 2. convenience 3. industrial 4. specialty 5. unsought

Last Answer : convenience

Consumer goods with unique characteristics or brand identification often requiring a special purchase effort are called : 1. custom products 2. speciality products 3. convenience products 4. shopping products 5. none of these

Description : Consumer goods with unique characteristics or brand identification often requiring a special purchase effort are called : 1. custom products 2. speciality products 3. convenience products 4. shopping products 5. none of these

Last Answer : speciality products

A firm mails brochures and coupons to potential consumers who can then purchase products by mail or by phone. This illustrates which of the following methods of selling retail products? A)Direct -response marketing B)Party plan C)Catalogue marketing D)Speciality retailing E)Direct selling

Description : A firm mails brochures and coupons to potential consumers who can then purchase products by mail or by phone. This illustrates which of the following methods of selling retail products? A)Direct-response marketing B)Party plan C)Catalogue marketing D)Speciality retailing E)Direct selling

Last Answer : A)Direct-response marketing

Gap stores sell primarily what type of products? A)Convenience B)Shopping C)Consumable D)Nondurable E)Specialty

Description : Gap stores sell primarily what type of products? A)Convenience B)Shopping C)Consumable D)Nondurable E)Specialty

Last Answer : B)Shopping

Marketers should view packaging as a major strategic tool, especially for A)consumer convenience products. B)consumer shopping products. C)industrial products. D)specialty products.

Description : Marketers should view packaging as a major strategic tool, especially for A)consumer convenience products. B)consumer shopping products. C)industrial products. D)specialty products.

Last Answer : A)consumer convenience products.

Psychological forces that influence where a person purchases products on a regular basis are called: A)convenience responses. B)patronage motives. C)shopping motives. D)pattern responses. E)routine decisions.

Description : Psychological forces that influence where a person purchases products on a regular basis are called: A)convenience responses. B)patronage motives. C)shopping motives. D)pattern responses. E)routine decisions.

Last Answer : B)patronage motives.

6) Nationally distributed consumer convenience products such as cigarettes are MOST likely distributed through which of the following channels? A)Producer, consumers B)Producer, agents, wholesalers, retailers, consumers C)Producer, wholesalers, consumers D)Producer, wholesalers, retailers, consumers E)Producer, industrial distributor, wholesalers, retailers, consumers

Description : 6) Nationally distributed consumer convenience products such as cigarettes are MOST likely distributed through which of the following channels? A)Producer, consumers B)Producer, agents, ... , wholesalers, retailers, consumers E)Producer, industrial distributor, wholesalers, retailers, consumers

Last Answer : D)Producer, wholesalers, retailers, consumers

Identify the products that the customer usually buys frequently and with a minimum of comparison and buying effort. A. Specialty B. Convenience C. Unsought D. Augmented Answer

Description : Identify the products that the customer usually buys frequently and with a minimum of comparison and buying effort. A. Specialty B. Convenience C. Unsought D. Augmented Answer

Last Answer : B. Convenience

Advertising appropriations are largest for which type of product? A)Industrial products B)Convenience goods C)High -priced products D)Specialty goods E)Infrequently purchased goods

Description : Advertising appropriations are largest for which type of product? A)Industrial products B)Convenience goods C)High-priced products D)Specialty goods E)Infrequently purchased goods

Last Answer : B)Convenience goods

Albert notices a new hospital being built as he is making his sales rounds. He returns to his office to see who will be responsible for this site, as he is allowed to call only on banks in his territory. Apparently the sales force of which Albert is a member is organised by A)function. B)salesperson. C)customer type. D)speciality. E)production.

Description : Albert notices a new hospital being built as he is making his sales rounds. He returns to his office to see who will be responsible for this site, as he is allowed to call only on banks in his ... is a member is organised by A)function. B)salesperson. C)customer type. D)speciality. E)production.

Last Answer : C)customer type.

The difference between an agent and a broker is that an agent A)is an intermediary, whereas a broker is not. B)represents the seller and a broker represents the buyer. C)determines who the consumers are, whereas the broker does not determine the customers. D)usually represents people on a permanent basis, whereas a broker usually does so on a temporary basis.

Description : The difference between an agent and a broker is that an agent A)is an intermediary, whereas a broker is not. B)represents the seller and a broker represents the buyer. C)determines who the ... D)usually represents people on a permanent basis, whereas a broker usually does so on a temporary basis.

Last Answer : D)usually represents people on a permanent basis, whereas a broker usually does so on a temporary basis.

Product deletion: A)may be opposed by management B)is immediate termination of the product C)is welcomed by salespersons D)usually occurs only with convenience items

Description : Product deletion: A)may be opposed by management B)is immediate termination of the product C)is welcomed by salespersons D)usually occurs only with convenience items

Last Answer : A)may be opposed by management

The depth of a product mix is measured by the average number of A)convenience products as compared with the number of specialty products. B)different product lines offered by the company. C)different products offered in each product line. D)specialty products as compared with the number of convenience products. E)product features that the company offers.

Description : The depth of a product mix is measured by the average number of A)convenience products as compared with the number of specialty products. B)different product lines offered by the company. ... products as compared with the number of convenience products. E)product features that the company offers.

Last Answer : C)different products offered in each product line.

An example of a convenience consumer product is A)stereo equipment. B)petrol. C)a motorcycle. D)a bicycle. E)athletic shoes.

Description : An example of a convenience consumer product is A)stereo equipment. B)petrol. C)a motorcycle. D)a bicycle. E)athletic shoes.

Last Answer : B)petrol.

Malcolm has come up with the idea of a well -devised system for picking up peoples' cars while they are at work, washing and waxing them, and returning them for a fee. Having been a big success in his home city, Malcolm plans to expand his operation into other cities. The service described here seems best suited to: A)direct marketing. B)franchising. C)door-to -door retailing. D)licensing. E)speciality retailing.

Description : Malcolm has come up with the idea of a well -devised system for picking up peoples' cars while they are at work, washing and waxing them, and returning them for a fee. Having been a big ... : A)direct marketing. B)franchising. C)door-to -door retailing. D)licensing. E)speciality retailing.

Last Answer : B)franchising

Tupperware, Amway, and Avon sell products outside the confines of retail facilities. They are A)discount retailers. B)traditional retailers. C)speciality retailers. D)nonstore retailers. E)home delivery retailers.

Description : Tupperware, Amway, and Avon sell products outside the confines of retail facilities. They are A)discount retailers. B)traditional retailers. C)speciality retailers. D)nonstore retailers. E)home delivery retailers.

Last Answer : D)nonstore retailers.

16) If L'Oreal management feels that the firm's new cosmetic line is in too few retail outlets and begins to seek additional speciality and department stores to carry the line, it is probably is in which stage of the product's life cycle? A)Introduction B)Growth C)Maturity D)Decline

Description : 16) If L'Oreal management feels that the firm's new cosmetic line is in too few retail outlets and begins to seek additional speciality and department stores to carry the line, it is probably is in which stage of the product's life cycle? A)Introduction B)Growth C)Maturity D)Decline

Last Answer : B)Growth

If Nordica offered a 25 percent discount to retailers that ordered ski boots in February for delivery in May, the retailer would have the option of taking advantage of which type of discount? A)Trade B)Cumulative C)Cash D)Quantity E)Seasonal

Description : If Nordica offered a 25 percent discount to retailers that ordered ski boots in February for delivery in May, the retailer would have the option of taking advantage of which type of discount? A)Trade B)Cumulative C)Cash D)Quantity E)Seasonal

Last Answer : E)Seasonal

14) Changes that affect a product's versatility, effectiveness, convenience, or safety are called __________ modifications. A)functional B)formal C)style D)quality E)package

Description : 14) Changes that affect a product's versatility, effectiveness, convenience, or safety are called __________ modifications. A)functional B)formal C)style D)quality E)package

Last Answer : A)functional

If Tyreco failed to inform consumers that there were design problems with the firm's tyres, it would have been engaged in unethical behaviour relating to which one of the following marketing issue areas? A)Promotion B)Distribution C)Organisational relationships D)Product E)Pricing

Description : If Tyreco failed to inform consumers that there were design problems with the firm's tyres, it would have been engaged in unethical behaviour relating to which one of the following marketing issue areas? A)Promotion B)Distribution C)Organisational relationships D)Product E)Pricing

Last Answer : D)Product

Product -related ethical issues can arise when marketers A)do not provide consumers with enough information about how a product is priced. B)force intermediaries to behave in a specific manner. C)bribe salespeople to push one product over another. D)fail to disclose information to consumers about the risks associated with using a product. E)manufacture a product that is very similar to a competing product.

Description : Product -related ethical issues can arise when marketers A)do not provide consumers with enough information about how a product is priced. B)force intermediaries to behave in a specific manner. C) ... with using a product. E)manufacture a product that is very similar to a competing product.

Last Answer : D)fail to disclose information to consumers about the risks associated with using a produc

When marketers at The Honey Company tried to determine demand for their product, they found that at 50 pence, consumers wanted 2,000 jars; at £1.00, they wanted 6,000 jars; and at £1.50 they wanted 4,000 jars. What can the company conclude? A)Honey has a normal demand curve. B)It has an elastic product. C)It has an inelastic product. D)Honey is a prestige good.

Description : When marketers at The Honey Company tried to determine demand for their product, they found that at 50 pence, consumers wanted 2,000 jars; at £1.00, they wanted 6,000 jars; and at £1.50 they wanted 4, ... curve. B)It has an elastic product. C)It has an inelastic product. D)Honey is a prestige good.

Last Answer : D)Honey is a prestige good.

Because of a limit on demand for any brand, the primary way a marketer can increase sales beyond a certain point is to: A)show consumers how the brand is better than other brands. B)promote more ways in which consumers can use the product. C)use pioneer promotion D)use reminder and reinforcement advertising.

Description : Because of a limit on demand for any brand, the primary way a marketer can increase sales beyond a certain point is to: A)show consumers how the brand is better than other brands. B) ... in which consumers can use the product. C)use pioneer promotion D)use reminder and reinforcement advertising.

Last Answer : B)promote more ways in which consumers can use the product.

If a pull policy is to be used in promoting a product, the firm A)promotes directly to consumers. B)promotes only to the next marketing institution down the marketing channel. C)promotes the product to retail stores only. D)promotes the product to wholesalers only.

Description : If a pull policy is to be used in promoting a product, the firm A)promotes directly to consumers. B)promotes only to the next marketing institution down the marketing channel. C)promotes the product to retail stores only. D)promotes the product to wholesalers only.

Last Answer : A)promotes directly to consumers.

The long -run ultimate effectiveness of promotion is determined by the degree to which: A)the target market is informed about the product. B)consumers agree with the promotional message. C)the total market is educated about the product's uses. D)it moves buyers closer to adopting a product.

Description : The long -run ultimate effectiveness of promotion is determined by the degree to which: A)the target market is informed about the product. B)consumers agree with the promotional message. C)the total market is educated about the product's uses. D)it moves buyers closer to adopting a product.

Last Answer : D)it moves buyers closer to adopting a product.

If the push policy is used in promoting a product, the firm A)promotes directly to consumers. B)promotes only to the next institution in the marketing channel. C)promotes the product to wholesalers only. D)promotes the product to retailers only

Description : If the push policy is used in promoting a product, the firm A)promotes directly to consumers. B)promotes only to the next institution in the marketing channel. C)promotes the product to wholesalers only. D)promotes the product to retailers only

Last Answer : B)promotes only to the next institution in the marketing channel.

What source of information is usually effective for moving consumers to the evaluation stage of the product adoption process? A)Salespersons B)Mass communication C)Personal sources D)Consumer advocat

Description : What source of information is usually effective for moving consumers to the evaluation stage of the product adoption process? A)Salespersons B)Mass communication C)Personal sources D)Consumer advocates

Last Answer : C)Personal sources

The strategy of identifying an attractive market segment and serving it in a way that differentiates the retailer from others in consumers' minds is termed: A)product positioning B)niche retailing C)retail positioning D)merchandise policy

Description : The strategy of identifying an attractive market segment and serving it in a way that differentiates the retailer from others in consumers' minds is termed: A)product positioning B)niche retailing C)retail positioning D)merchandise policy

Last Answer : C)retail positioning

Angela and Ralph have come up with a portable CD player that will perform well, but they have some doubt about which of two promotional and pricing campaigns will be best received by consumers. In this instance, they probably should proceed to the __________ stage of the new-product development process. A)business analysis B)commercialisation C)screening D)test marketing E)product development

Description : Angela and Ralph have come up with a portable CD player that will perform well, but they have some doubt about which of two promotional and pricing campaigns will be best received ... development process. A)business analysis B)commercialisation C)screening D)test marketing E)product development

Last Answer : D)test marketing

A genuinely new product, as the compact disc player once was, offers A)lower prices than existing products. B)at least two new product features. C)innovative benefits to consumers. D)better value than existing products.

Description : A genuinely new product, as the compact disc player once was, offers A)lower prices than existing products. B)at least two new product features. C)innovative benefits to consumers. D)better value than existing products.

Last Answer : C)innovative benefits to consumers.

A comprehensive spending pattern: A)shows the percentages of annual family expenditures allotted to general classes of goods and services B)indicates the annual amounts spent by families for specific products within a general product class C)shows the annual discretionary income of consumers D)is used to determine the precise buying power of individuals

Description : A comprehensive spending pattern: A)shows the percentages of annual family expenditures allotted to general classes of goods and services B)indicates the annual amounts spent by families for ... discretionary income of consumers D)is used to determine the precise buying power of individuals

Last Answer : A)shows the percentages of annual family expenditures allotted to general classes of goods and services

When DuPont develops new carpets that are highly stain resistant and durable, it must educate consumers about the product's benefits. This calls for activity in which of the following marketing mix variables? A)Price B)Promotion C)Distribution D)Product E)Packaging

Description : When DuPont develops new carpets that are highly stain resistant and durable, it must educate consumers about the product's benefits. This calls for activity in which of the following marketing mix variables? A)Price B)Promotion C)Distribution D)Product E)Packaging

Last Answer : B)Promotion

Which of the following is an example of a problem that may arise in the implementation of the marketing concept? A)By satisfying one segment in society, a firm contributes to the dissatisfaction of other segments. B)Consumers do not understand what the marketing concept is. C)Dealers do not support the marketing concept. D)A product may fit the needs of too many segments.

Description : Which of the following is an example of a problem that may arise in the implementation of the marketing concept? A)By satisfying one segment in society, a firm contributes to the dissatisfaction of other ... do not support the marketing concept. D)A product may fit the needs of too many segments.

Last Answer : A)By satisfying one segment in society, a firm contributes to the dissatisfaction of other segments.

Anderson Distribution Company management has purchased fifteen fork-lifts in three orders over the past two years. As it plans to place its next order for another five machines, management wonders if additional features may be needed due to expansion in the product lines it carries. For Anderson, this represents a ________ purchase. A)new-task B)modified rebuy C)straight rebuy D)repetitive purchase

Description : Anderson Distribution Company management has purchased fifteen fork-lifts in three orders over the past two years. As it plans to place its next order for another five machines, management wonders if ... a ________ purchase. A)new-task B)modified rebuy C)straight rebuy D)repetitive purchase

Last Answer : B)modified rebuy

Levi Strauss markets its blue jeans in many countries, developing its marketing strategy as if the world is a single entity. This approach to selling a standardised product in many national markets represents which level of international marketing? A)Exporting B)Accidental exporting C)International exporting D)Global marketing

Description : Levi Strauss markets its blue jeans in many countries, developing its marketing strategy as if the world is a single entity. This approach to selling a standardised product in many ... of international marketing? A)Exporting B)Accidental exporting C)International exporting D)Global marketing

Last Answer : D)Global marketing

10) First National Bank launches an innovative in-home banking system tied to personal computers. The product is not widely accepted because bank customers don't see the need for such a service. This situation represents a failure in which A)Establishment of a customer information system B)Organisation structure C)Top management commitment D)Technological advance E)Scanning corporate capabilities

Description : 10) First National Bank launches an innovative in-home banking system tied to personal computers. The product is not widely accepted because bank customers don't see the need ... B)Organisation structure C)Top management commitment D)Technological advance E)Scanning corporate capabilities

Last Answer : A)Establishment of a customer information system

Maria is shopping for a designer suit to wear to an important interview. She really wants to impress her prospective employer. Maria will most likely use which type of consumer decision making? A)Routine response B)Limited C)Extensive D)Intensive

Description : Maria is shopping for a designer suit to wear to an important interview. She really wants to impress her prospective employer. Maria will most likely use which type of consumer decision making? A)Routine response B)Limited C)Extensive D)Intensive

Last Answer : C)Extensive

usan has left her parents home and moved into a new flat. She is spending considerable time and effort comparing the ranges of furniture in different retail stores. Which type of decision-making process is she using? A)Selective B)Intensive C)Extensive D)Shopping E)Routine

Description : usan has left her parents home and moved into a new flat. She is spending considerable time and effort comparing the ranges of furniture in different retail stores. Which type of decision-making process is she using? A)Selective B)Intensive C)Extensive D)Shopping E)Routine

Last Answer : C)Extensive

What type of advertising points out a brand's uses, features, and advantages that benefit consumers but may not be available in other brands? A)Reminder advertising B)Reinforcement advertising C)Competitive advertising D)Defensive advertising E)Institutional advertising

Description : What type of advertising points out a brand's uses, features, and advantages that benefit consumers but may not be available in other brands? A)Reminder advertising B)Reinforcement advertising C)Competitive advertising D)Defensive advertising E)Institutional advertising

Last Answer : C)Competitive advertising

Marketers should view packaging as a major strategic tool, especially for 1. consumer convenience products 2. consumer shopping products 3. industrial products 4. specialty products 5. none of these

Description : Marketers should view packaging as a major strategic tool, especially for 1. consumer convenience products 2. consumer shopping products 3. industrial products 4. specialty products 5. none of these

Last Answer : consumer convenience products

Psychological forces that influence where a person purchases products on a regular basis are called : 1. convenience responses 2. patronage motives 3. shopping motives 4. pattern responses 5. routine decisions

Description : Psychological forces that influence where a person purchases products on a regular basis are called : 1. convenience responses 2. patronage motives 3. shopping motives 4. pattern responses 5. routine decisions

Last Answer : patronage motives

Good style and design can do many things. What is one thing it cannot do? a. attract attention b. improve product performance improve product performance c. cut production costs d. cause unsought product reputation

Description : Good style and design can do many things. What is one thing it cannot do? a. attract attention b. improve product performance improve product performance c. cut production costs d. cause unsought product reputation

Last Answer : d. cause unsought product reputation

__ is defined as th ned as the use of c e use of commercial ma cial marketing concep ng concepts and t ts and tools in ools in programs designed to influence individual’s behavior to designed to influence individual’s behavior to improve their well-being and that of ove their well-being and that of society. a. Unsought product b. Internal marketing Internal marketing c. Social marketing d. Product line

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Last Answer : c. Social marketing