What are some good ways to 'advertise' a site that's about to be launched?

What are some good ways to 'advertise' a site that's about to be launched?
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answer:Depending on the launching options…...B2B, local regional or international…. Is it high or low profile?......Several advertising options will serve his best interests. 1. News feeds i.e. – MySpace 2. e-mail 3. Affiliate programs 4. Blog advertising 5. Advertisement placement through any major search engine…Google – AdSense, Adword…....Yahoo, MSN etc. 6. Word of mouth…. Fundamentally, what determines the success of any venture, business or organization is a winning concept and expertise. It appears he has both.
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