Description : What are some of the most funny/creative ways, that companies, that are named after the owner, have used their name for marketing/branding?
Last Answer : “My Bologna has a first name it’s O S C A R…”
Description : The best way to promote a business with social media is * To advertise your company, services, and products To collect as many contacts as possible Offer a lot of helpful and free information Invite potential clients to visit your website
Last Answer : Offer a lot of helpful and free information
Description : The best way to promote a business with social media is A. To advertise your company, services, and products B. To collect as many contacts as possible C. Offer a lot of helpful and free information D. Invite potential clients to visit your website Ans: C
Last Answer : C. Offer a lot of helpful and free information
Description : What is meant by "Marketing Creative"? A. The employees in the marketing department B. The methods used to distribute marketing material C. The branding image of the company D. The content for marketing and its creative aspect
Last Answer : D. The content for marketing and its creative aspect
Description : The purpose of strategic planning is to find ways in which of the company can best : 1. overcome losses 2. use its strengths to take advantage of attractive opportunities in the environment ... the expense of costly research and development while still getting the benefits 5. none of these
Last Answer : use its strengths to take advantage of attractive opportunities in the environment
Description : Once an advertiser opts in to advertise with Google’s partner in their campaign settings, they should have ___________ to have ads with Google maps for mobile. 1. Store Extension 2. Mobile Extension 3. Product Extension 4. Location Extension
Last Answer : Location Extension
Description : Of the following functions, which set is MOST likely to be passed on to wholesalers by producers ? 1. Transportation, Packaging and Financing 2. Product Development, Advertising and ... 4. Financing, Transportation and Branding 5. Market Information, Transportation, Warehousing and Financing
Last Answer : Market Information, Transportation, Warehousing and Financing
Description : A brand manager in a multiproduct firm would be considered responsible for 1. the performance of a specific brand 2. all brands within a product line 3. branding the products of the firm 4. all brands made by the firm 5. none of these
Last Answer : the performance of a specific brand
Description : Labeling is important for three reasons, including promotional and legal reasons. What is the third reason ? 1. Marketing 2. Branding 3. Strategic 4. Informational 5. none of these
Last Answer : Informational
Description : When ______________ branding is used, all of a firm's products are branded with the same name or atleast part of the name 1. individual 2. trademark 3. family 4. selective 5. extension
Last Answer : family
Description : When a firm uses one of its existing brand names as part of a brand name for an improved or new product, the branding is called ____________ 1. individual branding 2. overall family branding 3. line family branding 4. brand-extension branding 5. none of these
Last Answer : brand-extension branding
Description : Firms that use _______________ are less likely to damage theri reputation if a new product fails 1. individual branding 2. overall family branding 3. line family branding 4. brand extension branding 5. none of these
Last Answer : individual branding
Description : 1-Which digital marketing tactic commonly makes use of the 'takeover' ad format in order to develop customer reach and awareness, and provide for enhanced branding and influence? Choose the appropriate digital marketing ... using the numbered options given: Exhibit: Mark one answer: 4 2 3 1
Last Answer : 2
Description : How important is consistency in branding and subject lines? A. The email becomes an extension of the brand and the format becomes recognizable. B. Everything needs to be the same. C. It isn't important. D. Subject lines can be ignored
Last Answer : A. The email becomes an extension of the brand and the format becomes
Description : The main objective of branding is which of the following? * To have potential customers recognize your logo and marketing materials To earn trust from your customers Promotional materials that match and coordinate Having a unique tag line
Last Answer : To earn trust from your customer
Description : The products such as "VHS tapes" are examples of A. product classes B. product forms C. branding D. product perception
Last Answer : B. product forms
Description : The main objective of branding is which of the following? A. To have potential customers recognize your logo and marketing materials B. To earn trust from your customers C. Promotional materials that match and coordinate D. Having a unique tag line Ans: B
Last Answer : B. To earn trust from your customers
Description : which main objective of branding is? A.customers recognize your logo and marketing materials B.earn trust from your customers C.Promotional materials that match D.a unique tag line Answer: B
Last Answer : B.earn trust from your customers
Description : which Products like as “VHS tapes” A.product classes B.branding C.product forms D.product perception Answer: B
Last Answer : B.branding
Description : Companies have more ways to advertise to us than ever before because?
Last Answer : technology keeps advancing.
Description : In terms of consumer demand and spending behaviour, marketers are most interested in 1. wealth 2. consumer credit 3. disposable income 4. pretax income 5. high incomes
Last Answer : disposable income
Description : Income left over after an individual pays taxes and purchases the basic necessities of food, clothing and shelter is called : 1. disposable income 2. taxable income 3. accounting income 4. discretionary income 5. credit
Last Answer : discretionary income
Description : The period in the business cycle in which there is extremely high unemployment, low wages, minimum total disposable income, and a lack of confidence in the economy by consumers is ? 1. recovery 2. prosperity 3. depression 4. recession 5. growth
Last Answer : depression
Description : Why are marketers interested in the level of disposable income ? 1. it accurately represents future buying power 2. it increases current buying power 3. it is what is left after taxes to buy ... . it is a ready source of buying power 5. it is essential for forecasting future business trends
Last Answer : it is a ready source of buying power
Description : Marketing is complex in Banks compared to other commercial concerns. Which among the following justifies this statement ? 1. Bank marketing is a service Marketing 2. The focus of the bank marketing ... . The Bank marketing is doubly oriented 4. Banking products are intangible 5. None of these
Last Answer : The Bank marketing is doubly oriented
Description : How do you advertise on Google+?
Last Answer : answer:You mean here? Get your ad on Google today Be seen by customers at the very moment that they’re searching on Google for the things you offer. And only pay when they click to visit your website or call. Start now Free phone support: 1–800-877–2981
Description : Which one is the best way to promote a business online? It offers a lot of helpful and free information. To collect as many information as possible. to advertise your company's product. All of the abov
Last Answer : It offers a lot of helpful and free information.
Description : Which of the following are Advantages of Online Advertising? A. No time or demographic constraints on delivering the online advertise B. Online advertising is promotional as well as informational C. It brings speedy outcomes D. All of the above
Last Answer : D. All of the above
Description : Sales Promotion Includes: A. Selling B. Publicity C. Advertise D. All of the above
Description : Which one is the best way to promote a business online? A. Advertise of your company's product. B. It offers a lot of helpful and free information C. To collect as many information as possible D. All of the above
Last Answer : A. Advertise of your company's product.
Description : Sales Promotion Includes are: A. Advertise B.Publicity C.Selling D.All of the above
Last Answer : D.All of the above
Description : Promote a business with social media is_______ A. Lot of helpful and free information B.Advertise your company C.Clients to visit your website D.collect as many contacts
Last Answer : A. Lot of helpful and free information
Description : Sales Promotion Includes ____. Advertise Publicity Selling All of the above
Last Answer : All of the above
Description : Which one is the best way to promote a business on It offers a lot of helpful and free information. To collect as many information as possible. to advertise your company's product. All of the above
Description : Why did Internet Service providers clamp down on personal emails being used for mailing purposes? A. Because it would use excessive server resources B. Because they couldn't check who was opening the ... . Because it would slow down the network D. Because it was against the email user guidelines
Last Answer : A. Because it would use excessive server resources
Last Answer : Because it would use excessive server resources
Description : Soft drink companies advertise that their products beat the competition in national "taste tests," and they refer to the rival brands by name. This type of advertising is best described as A)pioneer. B)competitive. C)comparative. D)defensive. E)selective.
Last Answer : C)comparative.
Description : In what ways can you beat your customer's expectations? a. By making your product more appealing b. By providing unique services to your customer c. By providing great deals in terms of discounts to your customer d. By getting appropriate and relevant reviews from your customers on your website
Last Answer : b. By providing unique services to your customer
Description : Which among the following is / are true about 'Brand Rejuvenation' ? 1. It adds value to an existing brand 2. It refocus the attention of consumer 3. It helps overcome the consumer's boredom 4. All of the above 5. None of the above
Last Answer : All of the above
Description : An organizational structure designed to overcome the problems of individual sales organizations is called 1. Hybrid sales organization 2. Double sales organization 3. Triple sales organization 4. All of the above 5. None of these
Last Answer : Hybrid sales organization
Description : Product is a k t is a key element in _____. At one extreme, it m e, it may consist of pure tangible goods or at the other extreme pure services. a. market offering b. brand equity brand equity c. brand extension d. co-branding
Last Answer : a. market offering
Description : Why do people put napkins on their laps when eating?
Last Answer : I don’t know why it started, but I like it on my lap so I can wipe my hands easily or my face if needed. Plus, it’s out of the way of the table and not tucked into my shirt…which I think looks funny.
Description : Do they sell napkins that match fancy dinnerware?
Last Answer : In some major department stores they sell complete matching sets of fine china.
Description : If you had some concerns over how your neighbors are treating their dogs, would you try talking to them about it or would you just call animal services?
Last Answer : Call animal services.
Description : Disinvestments is - (1) offloading of shares of privates companies to government (2) offloading of government shares to private companies (3) increase in investment (4) closing down of business concerns
Last Answer : (2) offloading of government shares to private companies Explanation: Disinvestment is a process where Government sells its equity holding to private sectors. In other ways it is a ... process where private parties are given shareholding in Government undertakings either wholly or partially.
Description : Disinvestements is (1) offloading of shares of privates companies to government (2) offloading of government shares to private companies (3) increase in investment (4) closing down of business concerns
Last Answer : offloading of government shares to private companies
Description : Products and ser ts and services fa vices fall into two broad cl o two broad classes b asses based on the t ased on the types of co ypes of consumers that us rs that use them. Which is ... broad classes? classes? a. industrial products b. brand equity brand equity c. co-branding d. brand extension
Last Answer : a. industrial products
Description : Product planners need to think about product products and s s and services on three levels. Each level adds more customer value. adds more customer value. The most basic level is The most basic ... buying? a. actual product b. augmented product augmented product c. core benefit d. co-branding
Last Answer : c. core benefit
Description : What kind of napkins do you use?
Last Answer : I use cloth napkins. There’s less trash, and they don’t fall apart on me.
Description : Is it safe to use old (10+ yrs.) cotton/cotton balls that were stored in bags? Does its chemical consistency change? Also, same for tp, paper towels, dinner napkins?
Last Answer : Unless you need a sterile surgical field, it is safe.