Search Engine Optimization has a long history of being a complete scam. Even if there are companies today that do it respectably, the history of the industry would make me wary. More than that, I’m a rather firm believer that if your page doesn’t come up in a search through the normal intended procedures of the search engine in question, the content of your site is not of relevance to me. “Optimizing” the site to have the same content but appear higher on the search results list smacks of deceipt.