I'm a photographer in Southern California, how much should I charge for media (newspapers, magazines, etc.) freelance work?

I'm a photographer in Southern California, how much should I charge for media (newspapers, magazines, etc.) freelance work?
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answer:Depends on the gig and usage. PR is very competitive and everyone thinks they can do it. Plus, most clients have their own super digi cam that is good for the home grown press release. $75—$125/hr for PR if you are lucky. Magazine work depends greatly upon the circulation of the rag. A fashion spread for Vogue 10 pages is worth $30,000 plus expenses. The same fashion spread for a City Magazine will bring $2,000 expenses included, if you’re lucky. The best quick and dirty cash I’ve found in this economy is attracting web site photo upgrades for Doctors, Lawyers, and all the peripheral businesses they deal with. Group shots, headshots of staff, and working operations gets about $1,500 per day. Upload the proofs and charge additional $25. each for retouched finished selects. It’s all done on the web so no hard product is produced… which means no tax, it’s all a service. Commercial advertising has taken a big hit. Assuming you have a studio to shoot product or fashion, you might get $1,500 per day plus expense as an unknown. $3,500 per day if you are established with a book. $800 or so per day for low rent small clients. It all depends on your book and if you have a specialty like jewelry or bridal. Those bring in good cash. Currently, photos of people using small electronics are very popular for portfolios and clients. People with product, in a voyeuristic style… nothing posed. $20,000 for a week with full buyout is fairly safe if they like your stuff. Probably need a rep to get that work, so you’ll have to split it. Little league team sports brings in about $150 per team. 20 teams a day is nothing to sneeze at. Lots of production though. Find a good lab. Or you could do action shots, print everything up as 4×6 and put them in a book for parents to purchase. $5 per image or 5 or more for $25. Make sure to get 10–15 decent shots of each kid and all the parents will buy the $25 deal… X 10 parents… $250 per game… X2 teams… $500 per game… 5 games on a Saturday… $2,500 per Saturday… X2 with Sunday… = $5,000 per weekend. Good luck!
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