Can negative image advertising be successful?

Can negative image advertising be successful?
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1 Answer

Answer :

It’s okay to admit that there are people who hate your product as long as all the cool people like it. “Loud and tangy” are in, and so is Amy Sedaris. Also, the add contains seven positive responses, four negative responses, and two ambiguous responses (by my count, at least). It’s still a majority in favor of the product.
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