Description : Which of the following factors leads to a Successful PPC Advertisement? a. Selecting Relevant Keywords b. Improved Landing Page Quality c. Quality Score d. All of the above
Last Answer : d. All of the above
Description : Which of the following factors is not considered when determining your quality score? a. Cost-Per-Click (CPC) Bid b. Click through Rate (CTR) c. Ad Text and Keywords d. Landing Page Relevance
Last Answer : d. Landing Page Relevance
Description : Google determines an ad`s rank based on: A. your website`s performance in Google`s natural search results. B. your CPC bid C. your keyword`s quality score on Google and its CPC. D. the length of time you have been an AdWords advertiser.
Last Answer : C. your keyword`s quality score on Google and its CPC
Description : PPC advertising offers a unique opportunity to __________. A. Generate Leads at High Costs B. Grow Your Customer Base C. Generate Leads at Low Costs D. Both B and C
Last Answer : D. Both B and C
Description : What are the two types of targeting that can be done with PPC advertising? A. Reaching people by demography and reaching people by interest B. Reaching new prospects and reaching ... and people who visit websites D. Reaching people through Retargeting and reaching people through Remarketing
Last Answer : B. Reaching new prospects and reaching prior visitors (Remarketing)
Description : An advertising model used in which advertisers pay their host only when their sponsored ad or link is clicked, is called: Search Engine Optimization (SEO) Contextual Advertising Digital Asset Optimization (DAO) Pay Per Click (PPC)
Last Answer : Pay Per Click (PPC)
Description : PPC in online advertising stands for Pay Per Click Pay Pal commission Pay Per Cost Pay Per Citation
Last Answer : Pay Per Click
Description : What are some of the hallmarks of a good PPC landing page?
Last Answer : Who is one page on Instagram at school but I don't know if it does exist now or now but from time to time I check it out when I was maybe you know 17 or 16 years old and was a very good. I enjoyed some stuff about the Indians
Description : Which of the following is not a correct match ? Print media- traditional marketing Pay per click- Internet advertising model Generating leads- landing pages Real time results- television advertising
Last Answer : Real time results- television advertising
Description : What Is Keyword Density? A. The Number Of Times The Keyword Is Used / (divided By) The Total Word Count On The Page B.The Number Of Times The Keyword Is Used In The Page Description C.The ... Times The Keyword Is Used X (MULTIPLIED BY) The Total Word Count On Page D.None of the above
Last Answer : A. The Number Of Times The Keyword Is Used / (divided By) The Total Word Count On The Page
Description : Keyword scope" is associate with which type of scope in Web analytics? Session scope Visitor scope Page Scope None of the above
Last Answer : Page Scope
Description : In what ways can site traffic help in assessing the market value? a. Overall site traffic can be followed, and a general idea of marketing's impact can be determined. b. There is no ... can be tracked d. Product sales from the company website can be attributed directly to the marketing campaign
Last Answer : c. Ads can send receivers to a specific landing page, which can be tracked
Description : Publishing ads through Facebook would fall under which media type? A. Owned media, because of your Facebook Page B. Social media channel C. Paid media D. Depends on the campaign parameters you add to your landing page link
Last Answer : C. Paid media
Description : How is site traffic useful in evaluating marketing? A. Overall site traffic can be followed and a general idea of marketing's impact on it can be determined B. There is no correlation ... be tracked D. Product sales from the company website can be attributed directly to the marketing campaign
Last Answer : C. Ads can send receivers to a specific landing page, which can be tracked
Description : . select the features of a lead nurturing platform? A. A/B testing B. Landing page creation C. Campaigning D. All of the above
Last Answer : D. All of the above
Description : How is site traffic useful in evaluating marketing? Overall site traffic can be followed and a general idea of marketing and its impact on It can be determined There is no ... be tracked Product sales from the company website can be attributed directly to the marketing campaign
Last Answer : Ads can send receivers to a specific landing page, which can be tracked
Description : What is the generally accepted difference between seo and sem? A. No Difference, Theyre Synonymous B.SEO Refers To Organic/natural Listings While SEM Covers PPC, Or Paid Search C.SEO ... . D.SEO Focuses On Organic/natural Search Rankings, SEM Encompasses All Aspects Of Search Marketing
Last Answer : D.SEO Focuses On Organic/natural Search Rankings, SEM Encompasses All Aspects Of Search Marketing
Description : …… include general performance indicators such as traffic, leads, and reach as well as channel-based indicators. 1. PPC 2. ROI 3. KPls 4. CPC
Last Answer : KPls
Description : As end users engage with their email client they often apply their own 'relevance filter' to incoming messages. Which one of the following can be considered as the first filter for end users with incoming messages? Mark one answer: Subject line field From field To field Attachment
Last Answer : From field
Description : Where you can use A/B Tests on things other than web pages? A. Email B. Mobile App C. PPC D. All of the above
Description : If you are building a brand new PPC account; and you want to start with your top converting terms, where is a good place to research where to find these terms? A. Your analytics account B. Your search console account C. Your merchant center account D. Your local business accoun
Last Answer : A. Your analytics account
Description : What is full form of PPC pages? A. Per Pay Click B. Pay Per Click C. Prize per click D. Both A and B
Last Answer : B. Pay Per Click
Description : Which amongst the following can not be attributed as an e-mail marketing success factor Creativity Relevance Non-Integration Targeting and Timing
Last Answer : Non-Integration
Description : What is the generally accepted difference between SEO and SEM? SEO focuses on organic/natural search rankings, SEM encompasses all aspects of search marketing No difference, they are synonymous SEO refers ... PPC, or paid search SEO tends to be a West coast term, SEM is more East coas
Last Answer : SEO focuses on organic/natural search rankings, SEM encompasses all aspects of search marketing
Description : One amongst the following can't be attributed as an E-Mail Marketing Success Factor Creative Non-Integration Relevance Copy
Description : Which amongst the following is not a Search Engine Marketing Technique Pay Per Click [PPC] Trusted Feed including Paid-for inclusion Both A & B None of the Abov
Last Answer : Both A & B
Description : In service marketing, the most important link to the customer is 1. effective advertising 2. good word-of-mouth communication 3. well-trained contact employees 4. the tangible aspects of the service 5. exceptional service quality
Last Answer : well-trained contact employees
Description : How can I make money with ppc advertising?
Last Answer : The best way to make money using ppc advertising is to know the product, using effective keywords that will bring your taget cusomters to your site, do not spend more on ppc than you can afford.
Description : What is PPC advertising?
Last Answer : Pay per click advertising, or PPC, is a prevalent method of digital advertising that significantly aids you to purchase paid form of visits to your website. Instead of paying for the advertisement up front, ... in a user’s news feed in the same pattern as organic posts, but are tagged as “Spons
Description : Which of the below options are called as appropriate Keyword Density? A. 0.1-3% B.01-0.1% C.7-9.5% D.3-4%
Last Answer : D.3-4%
Description : What does the term sandbox mean in seo? A. The First 10 Search Results For A Particular Keyword. B.The Box With Paid Ads That Appear When You Perform A Search. C.A Special ... Where Sites Are Kept Till They Get Mature Enough To Be Included In The Top Rankings For A Particular Keyword
Last Answer : D.This Is Where Sites Are Kept Till They Get Mature Enough To Be Included In The Top Rankings For A Particular Keyword.
Description : what does the term keyword prominence refer to? A. It refers to the importance attached to getting the right keyword density. B.It refers to the fact that the keywords in bold font are ... fact that the keywords placed in important parts of a webpage are given priority by the search engines
Last Answer : D.It refers to the fact that the keywords placed in important parts of a webpage are given priority by the search engines
Description : Which of the following is the least important area in which to include your keyword(s)? A. Title B.Body Text C.Meta Keywords D.Meta Description
Last Answer : C.Meta Keywords
Description : The best way to improve search engine ranking is with ........ A. Keyword research B.Internally link to other pages C.Use ALT tags with all your images D.All of the above
Last Answer : D.All of the above
Description : Which is not a digital marketing tool? 1. Google Ads 2. Google Keyword planner 3. Google play 4. Google analytics
Last Answer : Google Pay
Description : Which of the following is not specifically required by the search engines? a. Poor user experience b. Keyword stuffing c. Buying links d. All of the above
Description : When you need to create thousands of ad groups, what is the best tool to use? A. Bulk interface creator B. Report editor C. Keyword Planner D. Google Ads Edito
Last Answer : D. Google Ads Edito
Description : What is the advantage of using multi-ad group testing? A. Can find insights across multiple ad groups B. Can find the best ad for each keyword C. Can find the best ad for a single targeting type D. Can test high traffic ad groups
Last Answer : A. Can find insights across multiple ad groups
Description : To indicate a keyword as an exact match, which of the following should be used? A. Quotations B. Brackets C. Parenthesis D. Semicolon
Last Answer : B. Brackets
Description : Which of the following free tools/websites could help you identify which city in the world has the largest search for the keyword : "six sigma"? A. Alexa B. Google Trends C. Google Traker D. Word Tracker
Last Answer : D. Word Tracker
Description : Which of the following items search engines don't want? A. keyword stuffing B. buying links C. poor user experience D. All of the above
Description : buying relevant keyword and Paid search marketing is about bidding a)True b)False c)May be d)May not Answer: a
Last Answer : a)True
Description : Which of the following factors have an impact on the google pagerank? A. The Total Number Of Inbound Links To A Page Of A Web Site B.The Text Used To Describe The Inbound Link To A Page Of ... D.The Number Of Outbound Links On The Page That Contains The Inbound Link To A Page Of A Web Site
Last Answer : A. The Total Number Of Inbound Links To A Page Of A Web Site
Description : Which of the following factors are responsible for leaving an impact on the Google PageRank? a. The text depicting inbound links to a page of a website. b. A total number of inbound links to a ... The number of outbound links on the page that contains the inbound link to a page of a website.
Last Answer : b. A total number of inbound links to a website's page
Description : Which of the following factors have an impact on the Google PageRank? A. The text used to describe the inbound link to a page of a web site B. The total number of inbound links to a page of a ... D. The number of outbound links on the page that contains the inbound link to a page of a web site
Last Answer : B. The total number of inbound links to a page of a web site
Description : Which of the following factors have an impact on the Google page rank? total no of inbound links to a page of a website. subject matter of the site providing the inbound link to a page of a website the text used to describe the inbound link to a page of a website none of the above
Last Answer : total no of inbound links to a page of a website
Description : Which of the following reports would identify the entry pages that are contributing the most to your e-commerce revenues? A. All Pages B. All Traffic C. Landing Pages D. E-commerce overview
Last Answer : C. Landing Pages
Description : Which of the following factors contribute towards link popularity of a website? A. The quality of websites that link to it B.The number of websites that link to it C.The number of pages of the website indexed by Google D.All of the above
Description : Assurance services involve all the following except: a. Improving the quality of information for decision purposes. b. Improving the quality of the decision model used. c. Improving the relevance of information. d. Implementing a system that improves the processing of information
Last Answer : Implementing a system that improves the processing of information