answer:Most kids will not take the time to look at labels if it appears to conform. If you wear a Wal-Mart brand of tennis shoe and everyone else has Nike’s, it’s obvious, not so with uniforms, they just take you for ‘one of them’. It’s bad enough to get free lunches, or have your mom work so she can’t be a PTA mom, not to have a dad, live in low-income housing and then wear crappy clothes because that’s all mom could afford. It’s a pretty big deal when it’s YOU and it hurts, and it hurts to see your mom cry because she feels she let you down.