The when: 2005. The how: How do you think? Marketing.Ellen Davis, now the senior vice president of strategic initiatives at the National Retail Federation (NRF), coined the term in a November 2005 press release. Retailers had noticed a bump in sales on the Monday after Thanksgiving in the years prior, the release said, and they’d capitalize on that by offering great deals in 2005.“We thought about calling it ‘Black Monday,’†she told the Los Angeles Times, “but that’s also the term for the big Stock Market crash, so we didn’t want to go there. We considered ‘Blue Monday’â€â€because of the color of hyperlinksâ€â€but that had the connotation of being sad or depressed.â€ÂThe NRF settled on the “cyber†pre