Don't try to match the color of your blue eyes exactly. This approach will only cause your eye shadow color to compete with your baby blues. Instead, choose colors that coordinate with your eye color. This means choosing eye shadow with a blue undertone, including smoky blues, plums, violets, cool taupe and grays tinged with a hint of blue. To choose the right shade, consider the color of your skin and hair. Light-skinned blondes should stay with the lighter shades of eye shadow. On the other hand, blue-eyed women with darker hair and skin will look washed out in lighter colors. If your skin in light and your hair dark, choose medium shades.