It is obvious that ownership of assets and equipment is not a viable option any longer, especially if a company wishes to stay current with the latest technology which can reduce operating costs in the long run. Investing in technology, equipment and assets can be very expensive. Firstly there is the cash payment that has to be made (initial price of the hardware and software). Then there is the cost of the warranties, maintenance and the upgrades. At the end of the life of the asset there are other costs and overheads linked with removing & disposing of the obsolete assets and introducing the new ones. There are also costs such as downtime that occurs as technology ages and businesses do not upgrade to the latest technology in time. Renting your equipment, hardware and software is the best solution.