In new car sales, how much does sticker price generally vary from MSRP?

In new car sales, how much does sticker price generally vary from MSRP?
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1 Answer

Answer :

The MSRP or manufacturer's suggested retail price is the same as the 'sticker price' since MSRP is required to be displayed. It will include the 'base price' which is without additional options. 'Dealer invoice' is generally what the manufacturer charges.
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