A product or service that customers have come to expect from an industry, which must be
offered by new entrants if they wish to compete and survive, is known as a(n)?
a. Switching costs
b. Loyalty programs
c. Entry barriers
d. Affiliate programs
offered by new entrants if they wish to compete and survive, is known as a(n)?
a. Switching costs
b. Loyalty programs
c. Entry barriers
d. Affiliate programs