This strategy attempts to gain a competitive advantage by keeping R&D costs, production costs and raw material costs to a minimum in order to compete on the basis of price. The product life cycle focus will enable sales for many years on each new product introduced into the High End segment. Products will begin their lives in the High End, mature into Traditional and finish as Low End products before they are retired and their assets harvested. a. Broad Cost Leader b. Niche Cost Leader c. Cost Leader with Product Life Cycle Focus d. Differentiation strategy with a Product Life Cycle Focus e. Broad Differentiation

This strategy attempts to gain a competitive advantage by keeping R&D costs, production  costs and raw material costs to a minimum in order to compete on the basis of price. The  product life cycle focus will enable sales for many years on each new product introduced into  the High End segment. Products will begin their lives in the High End, mature into Traditional  and finish as Low End products before they are retired and their assets harvested. a. Broad Cost Leader
b. Niche Cost Leader
c. Cost Leader with Product Life Cycle Focus
d. Differentiation strategy with a Product Life Cycle Focus
e. Broad Differentiation
by

1 Answer

Answer :

c. Cost Leader with Product Life Cycle Focus
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Related questions

Companies with this strategy state their vision as follows: Low priced products for the whole industry, our brands offer solid value. Our primary stakeholders and bondholders, customers, stockholders and management. a. Niche Cost Leader b. Cost leader with Product Life Cycle Focus c. Differentiation Strategy with a Product Life Cycle Focus d. Broad Cost Leader e. Broad Differentiatio

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Last Answer : d. Broad Cost Leader

The following describe the strategy of Differentiation with Product Lifecycle Focus, except: a. develops an R&D competency to keep designs fresh and exciting. b. concentrates on the High End, Traditional and Low End segments. c. prices are below average. d. products maintains pace with the market. e. capacity is expanded as demand is increased.

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Last Answer : c. prices are below average.

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What is meant by focused differentiation? A. Providing a high perceived value service or product to a selected market segment that justifies a substantial price premium B. Simultaneously seeking to achieve differentiation and a price lower than that of competitors C. Concentrating on a particular feature of a product or service to achieve differentiation D. Concentrating on differentiation as the primary means of achieving competitive advantage

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What happens to a product’s Perceived Age when it is repositioned in R&D? a. It is reduced by 50%. b. It is reduced by 33.3%. c. It is reduced by 25%. d. It is reduced by 10%. e. It remains the same.

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In the advanced marketing module the term “reach” refers to a. the potential number of customers who would see the advertisement message. b. the potential number of customers that can be reached by the sales personnel. c. the number of times a message is repeated. d. the primary segment towards which promotions will be targeted. e. the fact that all segment respond similarly to each media type.

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