Hey,You definitely need to have a funnel in your marketing efforts (local or otherwise) or they will be short lived.One of the great ways to increase sales and to promote your business online besides just getting more customers is to add more upsells to your existing and future customers. These cannot be under-estimated as they can grow your business by 50% or more almost overnight when done properly.It's a good idea having a funnel, but you do want to basically test it out first to see if your funnel will work in theory. Whether you're an existing local business or a start-up there are many free tools you can use and we have an awesome piece of free software you can use and have a play around with it. Welcome to check out our blog on this for more information. All the best