Marketing strategy during a recession should include 1. a reduction in the number of sales personnel 2. a reduction in the expenditures for new product development 3. a reduction in advertising ANS:- 4 4. promotional efforts that promote value and utility 5. increase in expenditures for marketing operations

Marketing strategy during a recession should include
1. a reduction in the number of sales personnel
2. a reduction in the expenditures for new product
development
3. a reduction in advertising ANS:- 4
4. promotional efforts that promote value and utility
5. increase in expenditures for marketing operations
by

1 Answer

Answer :

promotional efforts that promote value and utility
by

Related questions

Dropping an unprofitable product immediately is the best strategy when 1. All advertising and promotional efforts have been exhausted 2. Losses are too great to prolong the product's life 3. The product's performance cannot be improved 4. There is low compatibility with the firm's business strategies 5. None of these

Description : Dropping an unprofitable product immediately is the best strategy when 1. All advertising and promotional efforts have been exhausted 2. Losses are too great to prolong the product's life 3. The ... improved 4. There is low compatibility with the firm's business strategies 5. None of these

Last Answer : Losses are too great to prolong the product's life

D)promotional efforts that promote value and utility

Description : Marketing strategy during a recession should include: A)a reduction in the number of sales personnel B)a reduction in the expenditures for newproduct development C)a reduction in ... D)promotional efforts that promote value and utility E)increases in expenditures for marketing operations

Last Answer : D)promotional efforts that promote value and utility

Managing a product in the growth stage of its life cycle might include 1. Lowering prices after developmental costs have been recovered 2. Raising promotion expenditures as a percentage of total sales as sales increase 3. Moving from intensive to selective product exposure 4. Reducing the number of product models in the product line 5. None of these

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Last Answer : Lowering prices after developmental costs have been recovered

The marketing concept is a way of thinking or a management philosophy that affects _____ 1. Only marketing activities 2. Most efforts of the organization 3. Mainly the efforts of sales personnel 4. Mainly customer relations 5. Only business organizations

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Last Answer : D)function.

As part of a class project, Sue Anderson interviews Gordon Jones, Director of Marketing for Kenner Industries. When asked about Kenner's promotional strategy, Gordon responds that like most industrial firms his organisation places the greatest emphasis on: A)advertising. B)publicity. C)personal selling. D)sales promotion. E)public relations.

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