Description : The marketing function's main concern is with (a) producing goods or providing services ; (b) procuring materials, supplies, and equipment (c) building and maintaining a positive image ; (d) generating the demand for the organization's products or services
Last Answer : (d) generating the demand for the organization's products or services
Description : A distinctive sign that identifies certain goods or services produced or provided by an individuals or a company is calleda. Copyright b.Patents c. Trademark d. All of these
Last Answer : c. Trademark
Description : A distinctive sign that identifies certain goods or services produced or provided by an individuals or a company is called a. Copyright b.Patents c. Trademark d. All of these
Description : The device which create significant opportunities for marketer to use and increase their awareness and build connection between them and customers is known as a) E-mail marketing b) Viral marketing c) Mobile marketing d) E-business
Last Answer : c) Mobile marketing
Description : The________is a blueprint that links the firms e- business strategy with technologty driven marketing strategies. a) E-marketing plan b) Business model c) Situation analysis d) Strategic plan
Last Answer : a) E-marketing plan
Description : The best way to promote a business with social media is a. to advertise your company, service and products b. to collect as many contacts as possible c. offer a lot of helpful and free information d. invite potential clients to visit your website.
Last Answer : c. offer a lot of helpful and free information
Description : The strategy of applying different price vleves for different customers or situation is known as ______. a) Dynamic pricing b) Online bidding c) Direct marketing d) Agent e-business model
Last Answer : a) Dynamic pricing
Description : Charge dissimilar prices in diverse markets for some product is a) Marketing mix b) Psychographic factorsc) Price discrimination d) Price skimming
Last Answer : a) Marketing mix
Description : The technique of charging high price and high profits at the initial stage of marketing the product is called a) Skimming pricing b) Penetration pricing c) Mark-up pricing d) “What the traffic can bear” pricing
Last Answer : a) Skimming pricing
Description : Which of the following is not included in 4Ps of e-marketing a) Product b) Price c) Process d) Place
Last Answer : c) Process
Description : Absolute Poverty means : (A) Poverty in terms of absolute number of people (B) Poverty in terms of the basic minimum calorie requirements (C) Poverty in terms of the prevailing price level (D) Poverty in terms of the absolute level of unemployment
Last Answer : (B) Poverty in terms of the basic minimum calorie requirements
Description : Way to promote a business with social media is__________ * promotion of your company, services, and products SEO Digital media marketing potential clients to visit your website
Last Answer : SEO
Description : Which is a function of E-commerce a) Marketing b) Advertising c) Warehousing d) All of the above
Last Answer : d) All of the above
Description : Which is not a function of E-commerce a. marketing b. advertising c. warehousingd. none of the above
Last Answer : c. warehousing
Description : 'Gresham's Law' in Economics relates to (1) supply and demand (2) circulation of currency (3) consumption of supply (4) distribution of goods and services
Last Answer : (2) circulation of currency Explanation: Gresham's law is an economic principle that states: "When a government compulsorily overvalues one type of money and undervalues another, the undervalued money will leave ... will flood into circulation." It is commonly stated as: "Bad money drives out good."
Description : The fact that organisational customers purchase products to be used directly or indirectly in the production of goods and services to satisfy customers' needs means that demand for industrial products is: A)joint B)economically stable C)derived D)inelastic E)more fluctuating
Last Answer : C)derived
Description : Which of the following describe E-commerce? a) Doing business electronically b) Doing business c) Scale of goods d) All of the above
Last Answer : a) Doing business electronically
Description : Which of the following describes e-commerce? a. Doing business electronically b. Doing business c. Sales of goods d. All of the above
Last Answer : a. Doing business electronically
Description : Which one is not an offline payment mode? a) Cash on delivery b) Cash before delivery c) Demand draft d) E-cheque
Last Answer : b) Cash before delivery
Description : “Place” in 4Ps mean same as a. Promotion b. People c. Distribution d. Demand
Last Answer : d. Demand
Description : The murder of young brides by the husband and in-laws due to the demand of dowry is called ______. a. Dowry death b. Murder. c. Suicide. d. None of the above.
Last Answer : a. Dowry death
Description : The demand for a Cabinet Assembly was officially made by INC in a) 1903 b) 1934 c) 1935 d) 1946
Last Answer : c) 1935
Description : Mobile Commerce is best described as– (A) The useof Kiosks in marketing (B) Transporting products (C) Buyingand selling goods/services through wirelesshandhelddevices (D) Using notebook PC's in marketing (E) None of the above
Last Answer : Buyingand selling goods/services through wirelesshandhelddevices
Description : Which of these statements BEST describes international marketing ? 1. Developing and performing marketing activities across national boundaries 2. the exporting of goods and services 3. the creation ... . having firms with operations or subsidiaries located in many countries 5. none of these
Last Answer : Developing and performing marketing activities across national boundaries
Description : Which of the following is incorrect about digital marketing? a. Digital marketing can only be done offline b. Digital marketing cannot be done offline. c. Digital marketing requires electronic ... , digital marketing can be understood as online marketing, web marketing, and e-mail marketing
Last Answer : b. Digital marketing cannot be done offline.
Description : Which tools of the promotional mix is defined as any paid form of nonpersonal presentation and promotion of ideas, goods, or services by an identified sponsor? A. advertising B. public relations C. direct marketing D. sales promotion
Last Answer : A. advertising
Description : Which tool of the promotional mix is defined as any paid form of non-personal presentation and promotion of ideas, goods, or services by an identified sponsor? A. Advertising B. Public relations C. Direct marketing D. Sales promotion
Last Answer : A. Advertising
Description : Marketing people market following entities: A. Goods B. Services C. Experiences D. All of the above
Last Answer : D. All of the above
Description : If Apple Computers measured and evaluated the quality of its goods, services, and processes as compared with those of the best -performing companies in the computer industry, it would be employing A)uniform commitment to quality marketing. B)external marketing. C)quality marketing. D)benchmarking.
Last Answer : D)benchmarking.
Description : Which of these statements BEST describes international marketing? A)developing and performing marketing activities across national boundaries. B)the exporting of goods and services. C)the creation ... between countries. D)having firms with operations or subsidiaries located in many countries.
Last Answer : A)developing and performing marketing activities across national boundaries.
Description : The costs of marketing activities account typically for what proportion of consumer spending on goods and services? A)one half B)one third C)one fourth D)one fifth
Last Answer : A)one half
Description : Goods or services reach the market place through ________. A. marketing channels. B. multilevel pyramids. C. monopolies. D. multiplication.
Last Answer : 1
Description : What are Capital goods? a) Goods used for consumption in the production process b) Goods such as tools, machinery, etc which are used to create final consumer goods c) Goods and services that are consumed fully when purchased by the consumers d) None of the above
Last Answer : : b) Goods such as tools, machinery, etc which are used to create final consumer goods
Description : What are consumption goods? a) Goods used for consumption in the production process b) Goods such as tools, machinery, etc which are used to create final consumption goods c) Goods and services that are consumed fully when purchased by the consumers d) None of the above
Last Answer : : c) Goods and services that are consumed fully when purchased by the consumers
Description : "he national income consists of a collection of goods and services reduced to common basis by being measured in terms of money,"— Who says this? (1) Samuelson (2) Kuznets (3) Hicks (4) Pigou
Last Answer : (3) Hicks Explanation: British economist John Hicks said that National income is a collection of goods and services reduced to a common basis by being measured in terms of money. Hicks ... macroeconomics. His book Value and Capital (1939) significantly extended general-equilibrium and value theory.
Description : The terms, “general purpose equipment,” “flexible and capable of customizing work” and “wide variety of goods or services” best relate to a. Project b. Job shop c. Flow shop d. Continuous Continuous flow
Last Answer : b. Job shop
Description : . Terms of trade is (a) the ratio of imports / exports (b) the ratio of exports/imports © the ratio of goods/services (d) the ratio of land/labour
Last Answer : (b) the ratio of exports/imports
Description : “The national income consists of a collection of goods and services reduced to common basis by being measured in terms of money.”–– Who says this ? (1) Samuelson (2) Kuznets (3) Hicks (4) Pigou
Last Answer : Hicks
Description : In the law of demand, the statement "Other things remain constant" means - (1) income of consumer should not change (2) price of other goods should not change (3) taste of consumer should not change (4) All of the above
Last Answer : (4) All of the above Explanation: In economics, the law of demand is an economic law, which states that consumers buy more of a good when its price is lower and less when its price is higher ... of good demanded by the consumer will be negatively correlated to the change in the price of the good.
Description : Elasticity of demand measures the responsiveness of the quantity demanded of a goods to a (1) change in the price of the goods (2) change in the price of substitutes (3) change in the price of the complements (4) change in the price of joint products
Last Answer : (1) change in the price of the goods Explanation: Price elasticity of demand is a measure of responsiveness of the quantity of a good or service demanded to changes in its price. This measure of ... good with respect to the change in the price of some other good, a complementary or substitute good.
Description : Which of the following is true about the way by which SDG&E has been regulated by the PUC? a. SDG&E has been allowed to earn very high economic profits b. The profits of SDG&E are calculated as ... the demand for electricity would fall, the price of electricity would also fall d. All of the above
Last Answer : b. The profits of SDG&E are calculated as a percent of the value of the capital goods
Description : If Wilson Sporting Goods faces the classic demand curve characteristic for most products, as it raises the price of its tennis rackets, the: A)quantity demand goes down. B)demand remains constant. C)quantity demands increases.
Last Answer : A)quantity demand goes down.
Description : A price consumption curve, traces the utility maximizing combination of two goods when (a) the price of one good changes (b) the consumer’s preference change © the consumer’s income changes (d) the demand curve for one of the goods shifts rightward
Last Answer : (a) the price of one good changes
Description : Change in price of the goods cause (a) Change in quantity demanded ; (b) Shift in demand curve ; (c) Change in price; (d) No effect on quantity demanded
Last Answer : (a) Change in quantity demanded ;
Description : Change in consumers tastes and preference causes – of the particular goods (a) Change in quantity demanded ; (b) Shift in demand curve ; (c) Change in price ; (d) No effect on quantity demanded
Last Answer : (b) Shift in demand curve ;
Description : Two commodities X and Y goods can be inferred as close substitute of each other if - (a) Increase in price of one leads to increase in demand of other and vice versa (b) Increase in price of one ... fall in demand of other one (d) Increase in price of one leads to increase in demand of other one
Last Answer : (a) Increase in price of one leads to increase in demand of other and vice versa
Description : Under the law of demand ceteris paribus is/are (a) Price of other goods ; (b) Disposal income ; (c) Tastes and preferences ; (d) All the three
Last Answer : (d) All the three
Description : If demand of coffee increases by 10% with 20% decline in the price of sugar we can say that (a) Cross price elasticity of demand is negative and both the products are complementary to each other ... price elasticity is positive and the products are complementary to each other ; (d) None of these
Last Answer : (a) Cross price elasticity of demand is negative and both the products are complementary to each other;