A wide range of goods is available in the Indian markets as a result of globalization. 1. Globalisation has led to the large-scale integration of the markets around the world. Goods and services provided by different countries are now available in the Indian markets, thus, giving a variety of choices to the consumers in India. 2. The investment by Multinational Corporations (MNCs) in industries such as cell phones, automobiles, electronics, and fast food services etc. has made the latest variety of various goods easily available. 3. Various foreign brands such as Sony, Samsung, Apple, MI etc. have become extremely popular amongst the Indian consumers.