Parents Against Drunk Drivers is a group that acts to change attitudes and laws about driving under the influence of alcohol. This group primarily markets A)goods B)ideas C)services D)political messages

Parents Against Drunk Drivers is a group that acts to change attitudes and laws about  driving under the influence of alcohol. This group primarily markets
A)goods
B)ideas
C)services
D)political messages
by

1 Answer

Answer :

B)ideas
by

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Last Answer : C)dominant component.

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Last Answer : C)discover a buyer's motives.

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Last Answer : C)are psychological forces that may influence consumers'behaviour

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Last Answer : B)of the strength of large national retailers

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Last Answer : Dominant componen

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Last Answer : B)the concepts, values, and tangible items that make up a particular society.

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How much influence do parents have in developing their children's attitudes and beliefs, especially in the first 20 years, and at what point do we begin to hold the child responsible for those traits as an adult?

Description : How much influence do parents have in developing their children's attitudes and beliefs, especially in the first 20 years, and at what point do we begin to hold the child responsible for those traits as an adult?

Last Answer : You need to quit making everything you say, judgement of others. This question is flame bait.

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Last Answer : A)allowing the product to decline without a change in the marketing strategy

What is the penalty for driving under the influence of alcohol ?

Last Answer : Maximum 3 months imprisonment or fine up to 1000 rupees or both. Subsequent imprisonment for a maximum of 2 years or a fine of up to Rs.1000 or both for each time and revocation of driving license for a specified period ( Section 144 of the Motor Vehicles Ordinance , 1983).

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Last Answer : A)benefits

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Last Answer : D)personality, motives and lifestyles

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Last Answer : B)a telephone

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Last Answer : D)reliability

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Last Answer : C)primary

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Description : The three major personal influences believed to affect the consumer buying decision process are: A)perception, motives, and attitudes. B)personality, learning, and perception. C)demographic, ... and attitudes. D)situational, lifestyle, and demographic. E)situational, perception, and motives.

Last Answer : D)situational, lifestyle, and demographic.

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Description : Perception is a three-step process that involves A)motivation, personality, and attitudes. B)collecting, eliminating, and organising information inputs. C)selecting, organising, and interpreting information inputs. D)anticipating, classifying, and discarding information inputs.

Last Answer : C)selecting, organising, and interpreting information inputs.

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Last Answer : B)Nike's television advertising campaign featuring a leading sports personality

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Description : If Apple Computers measured and evaluated the quality of its goods, services, and processes as compared with those of the best -performing companies in the computer industry, it would be employing A)uniform commitment to quality marketing. B)external marketing. C)quality marketing. D)benchmarking.

Last Answer : D)benchmarking.

According to the text, a product is A)everything the customer receives in an exchange. B)the physical object the customer receives in an exchange. C)the service that is rendered to a customer. D)the idea that the customer receives in an exchange. E)goods and services the customer receives in an exchange

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Last Answer : A)everything the customer receives in an exchange.

The fact that organisational customers purchase products to be used directly or indirectly in the production of goods and services to satisfy customers' needs means that demand for industrial products is: A)joint B)economically stable C)derived D)inelastic E)more fluctuating

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Last Answer : C)derived

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Last Answer : A)developing and performing marketing activities across national boundaries.

A comprehensive spending pattern: A)shows the percentages of annual family expenditures allotted to general classes of goods and services B)indicates the annual amounts spent by families for specific products within a general product class C)shows the annual discretionary income of consumers D)is used to determine the precise buying power of individuals

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Last Answer : A)shows the percentages of annual family expenditures allotted to general classes of goods and services

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Last Answer : A)one half

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Last Answer : E)institutional

How do I explain to some of the women in my local Mothers Against Drunk Driving chapter that they aren't attractive enough to be in a MILF carwash calendar?

Description : How do I explain to some of the women in my local Mothers Against Drunk Driving chapter that they aren't attractive enough to be in a MILF carwash calendar?

Last Answer : what the hell?

The term "marketing mix" describes: A. A composite analysis of all environmental factors inside and outside the fir B. A series of business decisions that aid in selling a product C. The relationship between a firm's marketing strengths and its business weaknesses D. A blending of four strategic elements to satisfy specific target markets

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Last Answer : D. A blending of four strategic elements to satisfy specific target markets

Organising a marketing unit by regions works well for a company that A)produces and markets diverse products. B)is small and has a centralised marketing operation. C)markets products nationally and internationally. D)has several groups of customers whose needs and problems are different.

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Last Answer : C)markets products nationally and internationally.

A firm that markets diverse products would most likely base the organisation of its marketing department on A)products. B)regions. C)functions. D)types of customers.

Description : A firm that markets diverse products would most likely base the organisation of its marketing department on A)products. B)regions. C)functions. D)types of customers.

Last Answer : A)products.

A firm that wants to put more senior management personnel into the field to get closer to customers and to enable the company to respond more quickly and efficiently to competitors would probably organise its marketing unit on the basis of A)functions. B)regions. C)customer types. D)markets. E)products.

Description : A firm that wants to put more senior management personnel into the field to get closer to customers and to enable the company to respond more quickly and efficiently to competitors would probably organise its ... on the basis of A)functions. B)regions. C)customer types. D)markets. E)products.

Last Answer : B)regions.

A marketing unit can be organised according to functions, products, regions, and A)sales. B)target markets. C)competitive units. D)types of customer.

Description : A marketing unit can be organised according to functions, products, regions, and A)sales. B)target markets. C)competitive units. D)types of customer.

Last Answer : D)types of customer.

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Last Answer : E)concentric diversificati

What factors should guide a company's planning efforts? A)A company's budget and overall objectives B)An analysis of target markets and the company's marketing mix C)A company's budget and overall mission D)A company's marketing mix and overall mission E)A company's mission and overall organisational goals

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Last Answer : E)A company's mission and overall organisational goals

Seagram Co., which markets alcoholic beverages, acquired MCA, which produces movies and television shows and owns publishing houses, theme parks, and movie theatres. What type of diversified growth does this acquisition represent? A)Conglomerate diversification B)Integrated diversification C)Concentric diversification D)Vertical diversification E)Horizontal diversification

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Last Answer : A)Conglomerate diversification

__________ is an intensive growth strategy of increasing sales in current markets with current products. A)Market development B)Market penetration C)Sales penetration D)Product development E)Market saturation

Description : __________ is an intensive growth strategy of increasing sales in current markets with current products. A)Market development B)Market penetration C)Sales penetration D)Product development E)Market saturation

Last Answer : B)Market penetration

In a specific strategic market plan, a profit centre that is self-supporting in terms of sales, markets, production, and other resources is known as: A)profit unit. B)strategic business unit. C)marketing unit. D)small business unit.

Description : In a specific strategic market plan, a profit centre that is self-supporting in terms of sales, markets, production, and other resources is known as: A)profit unit. B)strategic business unit. C)marketing unit. D)small business unit.

Last Answer : B)strategic business unit.

Dumping refers to the sale of A)products in foreign markets that cannot be sold in the home market. B)products discontinued in the home market sold to a foreign market. C)products in foreign markets at prices lower than those charged in the home market. D)products in foreign markets that cannot pass safety standards in the home market.

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Last Answer : D)products in foreign markets that cannot pass safety standards in the home market.

Which of these approaches to adapting the marketing mix for international markets is MOST costly? A)keep product and promotion the same B)adapt product only C)adapt promotion only D)adapt promotion and product

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Last Answer : D)adapt promotion and product

Which of the following approaches to the marketing mix in international markets is MOST consistent with globalisation? A)keep product and promotion the same B)adapt product only C)adapt promotion only D)adapt promotion and prive E)invent new products

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Last Answer : A)keep product and promotion the same

Which of these approaches to adapting the marketing mix for international markets is LEAST costly? A)adapt product only B)adapt promotion only C)adapt promotion and prive D)invent new products

Description : Which of these approaches to adapting the marketing mix for international markets is LEAST costly? A)adapt product only B)adapt promotion only C)adapt promotion and prive D)invent new products

Last Answer : B)adapt promotion only

To gain market share Lada entered car markets with a comparatively low price. One of the negative side effects of taking this pricing position is A)a negative impact on consumers' perceptions of quality. B)competitors can match the price. C)a high return on investment levels affecting tax balances owed. D)poor survival chances in the market.

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Last Answer : A)a negative impact on consumers' perceptions of quality.

All elements of the marketing mix are influenced by physical distribution functions. For this reason, it is important for marketers to remember that A)physical distribution decisions must be made prior to any other marketing strategy consideration. B)physical distribution costs often rise as customer service requirements decrease. C)over 75 percent of all marketing costs are associated with physical distribution expenditures. D)no single distribution system is ideal for all situations and target markets.

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Last Answer : D)no single distribution system is ideal for all situations and target markets.