Rules and regulations are required for the protection of the consumers in the market place. . Individual consumers often find themselves in a weak position whenever there is a complaint regarding a good or service that had been bought, the seller tries to shift all the responsibility on to the buyer. . Exploitation in the market place happens in various ways. For example, Sometimes the traders indulge in unfair trade practices such as - when shopkeepers weigh less than what they should or when traders add changes that were not mentioned before or when adulterated or defective goods are sold. . At times false information is passed on through media to attract consumers.