(i) They used these pictures to advertise their products and to expand their markets. (ii) Images of Indian gods and goddesses regularly appeared on these labels. It was as if the association with gods gave divine approval to the goods being sold. The imprinted image of Krishna or Saraswati was also intended to make the manufacturer from a foreign land appear somewhat familiar to Indian people. (iii) Figures of important personages, emperors and nawabs, adorned advertisements and calendars. The messages very often seemed to say; if you respect the royal figure, then respect this product; when the product was being used by kings, or produced under royal command, its quality could not be questioned.