Description : With what type of products would you expect demand to increase as price falls? A)Prestige products B)Products with elastic demand C)Products with inelastic demand D)Products with an inverted shaped demand curve
Last Answer : D)Products with elastic demand
Description : Which one of the following products is likely to be aimed at a consumer market for which concentration is a likely targeting strategy: A)Mr Muscle cleaning productst B)Bic pens C)Rolls Royce cars D)St. Michael pantyhose E)Bass beers
Last Answer : C)Rolls Royce cars
Description : Which one of the following is MOST likely to be a product for which both the purchasing decision and the brand decision are strongly influenced by reference groups? A)Canned peaches B)Instant coffee C)Jeans D)Bed linen E)Soap
Last Answer : C)Jeans
Description : Which one of the following products is LEAST likely to be segmented according to stages in the family life cycle? A)Single person housing B)Ford cars C)Holidays to Greece D)Diet Coke E)Hotpoint refrigerators
Last Answer : D)Diet Coke
Description : St. Michael, the brand of Marks and Spencer, is an example of __________ brand. A)a manufacturer B)a generic C)a wholesaler D)an own label
Last Answer : D)an own label
Description : If Wilson Sporting Goods faces the classic demand curve characteristic for most products, as it raises the price of its tennis rackets, the: A)quantity demand goes down. B)demand remains constant. C)quantity demands increases.
Last Answer : A)quantity demand goes down.
Description : Which of the following is an inverted `U' shaped curve? (1) Average cost (2) Marginal cost (3) Total cost (4) Fixed cost
Last Answer : (1) Average cost Explanation: In economics, a cost curve is a graph of the costs of production as a function of total quantity produced. Both the Short-run average total cost curve (SRAC) and Long ... typically expressed as U-shaped. However, the shapes of the curves are not due to the same factors.
Description : Which of the following is an inverted ‘U’ shaped curve ? (1) Average cost (2) Marginal cost (3) Total cost (4) Fixed cost
Last Answer : Average cost
Description : If Pepsi sets the price of its six pack to match exactly the price of Coca - Cola's, Pepsi is using a ------ pricing method. A)demand -oriented B)cost -oriented C)experience curve D)competition -oriented
Last Answer : D)competition -oriented
Description : When marketers at The Honey Company tried to determine demand for their product, they found that at 50 pence, consumers wanted 2,000 jars; at £1.00, they wanted 6,000 jars; and at £1.50 they wanted 4, ... curve. B)It has an elastic product. C)It has an inelastic product. D)Honey is a prestige good.
Last Answer : D)Honey is a prestige good.
Description : Which one of the following is an intangible dominant product? A)Flowers B)Perfume C)Food D)Mortgage E)Car
Last Answer : D)Mortgage
Description : In the absence of __________, pricing remains a flexible and convenient way to adjust the marketing mix. A) experience -curve effects B) strong price competition C) weak price competition D) government price control E) low -priced substitute products
Last Answer : D) government price control
Description : Greg is a physical distribution manager. He is currently developing and maintaining assortments of products that are adequate for customer demand. In which stage in the physical distribution ... involved? A)Order processing B)Materials handling C)Inventory management D)Transportation E)Warehousing
Last Answer : C)Inventory management
Description : 2) If the demand for products is unpredictable, suppliers must be able to respond quickly to inventory needs. In these cases, ___________ may be a minor consideration when compared with service, dependability, and timeliness. A)planning B)strategy C)objectives D)cost E)speed
Last Answer : D)cost
Description : The fact that organisational customers purchase products to be used directly or indirectly in the production of goods and services to satisfy customers' needs means that demand for industrial products is: A)joint B)economically stable C)derived D)inelastic E)more fluctuating
Last Answer : C)derived
Description : Where can I acquire a large group of Maxwell House coffee coupons?
Last Answer : THe first thing to do is look online at a coupon database website such as www.afullcup.com or www.thekrazykouponlady.com. Another great thing that I have noticed a lot of people doing is ordering coupons ... . As long as they are available I;m sure a clipping service can get you a large quantity.
Description : Multiple packaging is A)likely to increase demand. B)the same as family packaging. C)the most effective type of packaging. D)the most expensive type of packaging
Last Answer : B)the same as family packaging.
Description : 13) Reading through a copy of Loaded containing advertisements for sweaters from Ralph Lauren, Levi Strauss jeans and tennis shoes from Adidas, Martin remembers only the shoe ad, thanks to the recent tear in ... selective: A)distortion. B)decision making. C)analysis. D)retention. E)reading.
Last Answer : D)retention.
Description : A marketer of industrial cleaning equipment is creating a marketing mix to satisfy potential customers. As a business to business marketer which of the following is LEAST likely to be ... -quality products C)Technical advice about the product D)Credit extension E)Extensive television advertising
Last Answer : E)Extensive television advertising
Description : In marketing a new line of nursery furniture for infants and small children, the Fisher Company will most likely use __________ distribution for the products. A)intensive B)exclusive C)horizontal D)priority E)selective
Last Answer : E)selective
Description : 7) The marketing channel of producer to retailer to consumer is MOST likely to be used by producers of which of the following products? A)Chewing gum B)Tobacco C)Cars D)Hardware E)Cream crackers
Last Answer : C)Cars
Description : 6) Nationally distributed consumer convenience products such as cigarettes are MOST likely distributed through which of the following channels? A)Producer, consumers B)Producer, agents, ... , wholesalers, retailers, consumers E)Producer, industrial distributor, wholesalers, retailers, consumers
Last Answer : D)Producer, wholesalers, retailers, consumers
Description : Which of the following statements is considered to be a DISADVANTAGE of using industrial distributors? A)Industrial distributors possess considerable technical and market information. B)The ... brands aggressively. E)Industrial distributors acquire title to the products and take possession.
Last Answer : D)Industrial distributors sell specific brands aggressively.
Description : Burger King would likely find which one of the following lifestyle segments to be MOST attracted to its products? A)avid shoppers B)kitchen birds C)kitchen strangers D)constrained shoppers E)hurried shoppers
Last Answer : C)kitchen strangers
Description : Which of the following products is most likely to be purchased on the basis of contract negotiation? A)Eggs B)Office supplies C)Used cars D)A custom-made bulldozer E)Wheat
Last Answer : D)A custom-made bulldoze
Description : When Graphic Products decided to go international with its marketing effort, it adopted a totally global approach. Which one of the following factors did GP MOST likely experience difficulty with as the ... ? A) Branding B) Product characteristics C) Packaging D) Labeling E) Advertising
Last Answer : E) Advertising
Description : Walton Food Products decided to use agents to reach industrial accounts several years ago. Logically, this decision was based on which one of the following? A)Steady demand for the firm's ... C)Walton's desire to reduce selling costs D)The willingness of agents to provide market information
Last Answer : C)Walton's desire to reduce selling costs
Description : An inventory of homogeneous products that have similar production or demand requirements is developed through: A)sorting out. B)assorting. C)accumulation. D)allocation.
Last Answer : C)accumulation
Description : As it places its order for truck tyres with Michelin, South Side Industrial Supply realises that it must also place an order for valve stems and balancing weights for the truck tyres. Here industrial products are characterised as having ____ demand. A)fluctuating B)inelastic C)derived D)joint
Last Answer : D)joint
Description : The demand for many industrial products for which a price increase or decrease will not significantly affect the demand is: A)elastic B)inelastic C)derived D)joint
Last Answer : B)inelastic
Description : Electromagnetic radiation theory was profounded by ______. A. Sir Edward Appleton B. Sir Isaac Newton C. James Clerk Maxwell D. Michael Faraday
Last Answer : C. James Clerk Maxwell
Description : Electron was discovered by? A. Michael Faraday B. James Maxwell C. Yuri Gagarin D. J.J Thomson (Answer)
Last Answer : D. J.J Thomson (Answer)
Description : Who discovered the link between electricity and magnetism ? (1) Volta (2) Maxwell (3) Diesel (4) Michael Faraday
Last Answer : Maxwell
Description : If the VF Corporation will be spending £2 million on marketing activities next year and expects to sell 30 million pairs of jeans, the 30 million pairs represents the company's: A)sales potential B)market potential C)sales forecast D)market sales
Last Answer : D)market sales
Description : Levi Strauss markets its blue jeans in many countries, developing its marketing strategy as if the world is a single entity. This approach to selling a standardised product in many ... of international marketing? A)Exporting B)Accidental exporting C)International exporting D)Global marketing
Last Answer : D)Global marketing
Description : "Mrs. Brown, you would agree that this is the most attractive car interior in this price range, wouldn't you?" Cliff Davis, salesperson at Ford Motors, was using __________ when he made this statement. A)a referral B)an objective C)a bandwagon approach D)a follow -up E)a trial close
Last Answer : E)a trial close
Description : Ford knows that some people want sports cars, others want vans, estate cars, or economy cars. In this case Ford has found its markets to be: A) heterogeneous B) undifferentiated C) focused D) homogeneous E) focused
Last Answer : A) heterogeneous
Description : A firm that markets diverse products would most likely base the organisation of its marketing department on A)products. B)regions. C)functions. D)types of customers.
Last Answer : A)products.
Description : If you were a marketing manager, under which type of organisational structure would you most likely be working if your firm were a large business with centralised marketing operations? A)Organisation by type of customer B)Functional organisation C)Organisation by regions D)Organisation by products
Last Answer : B)Functional organisation
Description : Organisations that rely heavily on personal selling are likely to use other promotional efforts to A)promote their less expensive products. B)urge consumers to send their comments and ideas to the firm. C)promote free gifts to consumers. D)improve the effectiveness of salespeople.
Last Answer : D)improve the effectiveness of salespeople.
Description : If a company's customers are concentrated in a small geographic area and the company sells technical products, which promotion method will it most likely use? A)Advertising B)Publicity C)Personal selling D)Sales promotion
Last Answer : C)Personal selling
Description : When products are introduced into one nation from another, acceptance is far more likely A)if prices are set very low. B)when bribes are paid to local officials to aid distribution. C)if there are similarities between the two cultures. D)if packaging is adjusted to match local customs.
Last Answer : C)if there are similarities between the two cultures.
Description : Demand curve of a firm under perfect competition is : (1) horizontal to ox-axis (2) negatively sloped (3) positively sloped (4) U - shaped
Last Answer : (1) horizontal to ox-axis Explanation: Under Perfect Competition, the firm faces a horizontal demand curve. It can sell any quantity desired at the market price, but cannot sell anything above the market price.
Description : Demand curve of an Oligopoly firm is characterized by (a) Horizontal to X axis ; (b) Kink at the price ; (c) U shaped curve ; (d) A liner line
Last Answer : (b) Kink at the price ;
Description : Demand curve of a firm under perfect competition is : (1) horizontal to ox-axis (2) negatively sloped (3) positively sloped (4) U – shaped
Last Answer : horizontal to ox-axis
Description : Jack gets a shopping list from his wife. On the list are a potted plant, fresh salmon, motor oil, bread, milk, and a birthday cake. To make just one stop to save time, Jack should go to: A)a convenience store. B)an off-price retailer. C)a speciality store. D)a franchiser. E)a supermarket.
Last Answer : E)a supermarket.
Description : f the mean and the median pertaining to a certain character of a population are of the same value, the following is most likely to occur (a) a bi-modal distribution (b) a T-shaped curve (c) a skewed curve (d) a normal distribution.
Last Answer : (d) a normal distribution.
Description : Pyramid of number in a grassland/true ecosystem is: (a) Always inverted (b) Always upright (c) Both (a) and (b) (d) Spindle-shaped
Last Answer : Ans. ((b))
Description : Pyramid of numbers in a pond ecosystem is (a) irregular (b) inverted (c) upright (d) spindle shaped.
Last Answer : (c) upright
Description : The expansion of the definition of marketing to include nonbusiness activities adds which one of these examples to the field of marketing? VU Cafeteria A)Proctor and Gamble selling toothpaste. B)St. ... selling soft drinks. D)Lever's donating 25 pence to a charity with every pack purchased.
Last Answer : C)PepsiCo selling soft drinks.