Description : A grocery shop wants to order several dozen large grade 1 eggs from its local supplier. The shop's buyer will most likely use which purchase method: A)description B)sampling C)negotiation D)inspection
Last Answer : A)description
Description : United Biscuits buys shortening from suppliers in the European Community. The buyer for the firm is MOST likely use which method of organisational buying? A)Description B)Inspection C)Sampling D)Negotiation E)Blind
Last Answer : C)Sampling
Description : 7) The marketing channel of producer to retailer to consumer is MOST likely to be used by producers of which of the following products? A)Chewing gum B)Tobacco C)Cars D)Hardware E)Cream crackers
Last Answer : C)Cars
Description : Which one of the following products is LEAST likely to be segmented according to stages in the family life cycle? A)Single person housing B)Ford cars C)Holidays to Greece D)Diet Coke E)Hotpoint refrigerators
Last Answer : D)Diet Coke
Description : Which one of the following products is likely to be aimed at a consumer market for which concentration is a likely targeting strategy: A)Mr Muscle cleaning productst B)Bic pens C)Rolls Royce cars D)St. Michael pantyhose E)Bass beers
Last Answer : C)Rolls Royce cars
Description : For custom -made equipment and commercial construction projects, which pricing method is most likely to be used? A)Prestige pricing B)Markup pricing C)Return -on -investment pricing D)Cost -plus pricing
Last Answer : D)Cost-plus pricing
Description : Which of the following represents an output from the marketing environment? A)Money borrowed by Liverpool F.C. to help finance its operations B)Nike's television advertising campaign featuring a ... purchased by Debenhams Department Stores D)Steel purchased by Volvo to be used in producing cars
Last Answer : B)Nike's television advertising campaign featuring a leading sports personality
Description : Because Coke is such a popular product and the company is so powerful, Coca -Cola is in a position to exert considerable control over channel structures and the way Coke is marketed. This ... __________ in the distribution channel. A)conflic t B)leadership C)dominance D)co -operation E)negotiation
Last Answer : B)leadership
Description : One of the disadvantages of reciprocity is that it can lead to: A)a price war B)higher promotional costs C)more competitive firms entering the industry D)less than optimal purchases for the buyer E)longer periods of negotiation
Last Answer : D)less than optimal purchases for the buyer
Description : Which method of organisational buying is appropriate when the product is highly homogeneous and examination of each item is not feasible? A)Negotiation B)Sampling C)Description D)Inspection E)Homogeneous selection
Last Answer : B)Sampling
Description : At a local trade show a purchaser of office equipment discussed the price of a computer work station with a representative of Haworth office furnishings. As a result of the discussion the buyer purchased a ... of industrial pricing is called: A)transfer. B)open bid. C)solicited D)petitioned E)open
Last Answer : D)petitioned
Description : When Sony Corp. purchased Columbia Pictures, it engaged in __________ because its new products were not technologically related to its current products. A)product development B)market development C)concentric diversification D)market penetration E)horizontal diversification
Last Answer : E)horizontal diversification
Description : Advertising appropriations are largest for which type of product? A)Industrial products B)Convenience goods C)High-priced products D)Specialty goods E)Infrequently purchased goods
Last Answer : B)Convenience goods
Description : Products that are relatively inexpensive and are purchased frequently with minimal effort can be classified as ___________ products. A)shopping B)convenience C)industrial D)specialty E)unsought
Last Answer : B)convenience
Description : A Bank supplies products that fall primarily at which of the following points on the tangibility continuum? A) Totally tangible B) Tangibly dominant C) Neutral D) Intangibly dominant E) Totally intangible
Last Answer : D) Intangibly dominant
Description : Products that are used directly in the production of a final product but are not easily identifiable are categorised as A)accessory products. B)component parts. C)consumable supplies. D)assembly components. E)process materials
Last Answer : E)process materials
Description : Which product is MOST likely be purchased through routine decision making? A)Car B)Desk C)Shirt D)Soft drink
Last Answer : D)Soft drink
Description : Which marketing activity does NOT occur in nonbusiness marketing? A) Distribution B) Exchange C) Profits D) Negotiation
Last Answer : C) Profits
Description : Abbott's Office Supplies buys furniture and filing cabinets from Craine Furniture and Craine buys paper, pens, and folders from Abbott's, the two firms are engaged in A)cross-selling. B)tying agreements. C)producer marketing. D)reciprocity.
Last Answer : D)reciprocity.
Description : Industrial products are A)purchased for personal consumption. B)frequently purchased for both their functional aspects and their psychological rewards. C)traditionally classified according to their characteristics and intended uses. D)not purchased by nonbusiness organisations.
Last Answer : C)traditionally classified according to their characteristics and intended uses.
Description : Brands that are promoted through comparative advertising are MOST likely to be A) market leaders. B) brands that are attempting to compete with market leaders. C) primarily services rather than tangible goods. D) attempting to compete on a nonprice basis. E) competing in a less competitive market.
Last Answer : B) brands that are attempting to compete with market leaders.
Description : 14) Product and target market characteristics usually determine the type of coverage a product receives. For which of the following products is selective distribution most appropriate? A)Petrol B)Jaguar cars C)Cigarettes D)Laundry detergent E)Moderately priced luggage
Last Answer : E)Moderately priced luggage
Description : A firm that wants to put more senior management personnel into the field to get closer to customers and to enable the company to respond more quickly and efficiently to competitors would probably organise its ... on the basis of A)functions. B)regions. C)customer types. D)markets. E)products.
Last Answer : B)regions.
Description : Many food brokers are more accurately described as manufacturers' agents because they A)handle food products from a single manufacturer. B)provide assistance in grading, negotiating, and ... and operate in specific geographic territories. E)charge higher commissions than most other brokers.
Last Answer : D)provide services on a somewhat permanent basis and operate in specific geographic territories
Description : Marketers of Procter & Gamble products define markets on the basis of both volume usage of the product and annual family income. This is an example of which market segmentation approach? A)homogeneous B)multisegement C)variable D)benefit E)multivariable
Last Answer : E)multivariable
Description : Psychological forces that influence where a person purchases products on a regular basis are called: A)convenience responses. B)patronage motives. C)shopping motives. D)pattern responses. E)routine decisions.
Last Answer : B)patronage motives.
Description : __________ adds time and place utility to a product by moving it from where it is made to where it is purchased and used. A)Warehousing B)Containerisation C)Distribution D)Materials handling E)Transportation
Last Answer : E)Transportation
Description : The company’s negotiation starting position for wages a. is never more than 150% of the current contract. b. is always lower than what Labor expects. c. is always exactly 80% of the current contract. d. is always half of the increase workers are asking for. e. none of these.
Last Answer : a. is never more than 150% of the current contract.
Description : To run perfectly, all HR department managers should know that a. the negotiation starting point should not exceed 80%. b. the starting point for benefits or wages should be between 0-150% of the current ... negotiation ceiling. d. all of the above is correct. e. none of the above are true.
Last Answer : c. all strike settlements should be halfway between the demand and the negotiation ceiling.
Description : Which of the following firms would most likely have a monopoly for its competitive environment? A)Sunset Cablevision B)Montgomery Transport C)Post Office Parcel Services D)Telecom Car Phones E)Dorset Lawn Care
Last Answer : A)Sunset Cablevision
Description : A marketer of industrial cleaning equipment is creating a marketing mix to satisfy potential customers. As a business to business marketer which of the following is LEAST likely to be ... -quality products C)Technical advice about the product D)Credit extension E)Extensive television advertising
Last Answer : E)Extensive television advertising
Description : Which one of the following products is most likely to have an inverted C -shaped demand curve? A)Wrangler jeans B)Georgio perfume C)Maxwell House coffee D)St Michael christmas cake E)Ford Sierra
Last Answer : B)Georgio perfume
Description : In marketing a new line of nursery furniture for infants and small children, the Fisher Company will most likely use __________ distribution for the products. A)intensive B)exclusive C)horizontal D)priority E)selective
Last Answer : E)selective
Description : 6) Nationally distributed consumer convenience products such as cigarettes are MOST likely distributed through which of the following channels? A)Producer, consumers B)Producer, agents, ... , wholesalers, retailers, consumers E)Producer, industrial distributor, wholesalers, retailers, consumers
Last Answer : D)Producer, wholesalers, retailers, consumers
Description : Which of the following statements is considered to be a DISADVANTAGE of using industrial distributors? A)Industrial distributors possess considerable technical and market information. B)The ... brands aggressively. E)Industrial distributors acquire title to the products and take possession.
Last Answer : D)Industrial distributors sell specific brands aggressively.
Description : Burger King would likely find which one of the following lifestyle segments to be MOST attracted to its products? A)avid shoppers B)kitchen birds C)kitchen strangers D)constrained shoppers E)hurried shoppers
Last Answer : C)kitchen strangers
Description : When Graphic Products decided to go international with its marketing effort, it adopted a totally global approach. Which one of the following factors did GP MOST likely experience difficulty with as the ... ? A) Branding B) Product characteristics C) Packaging D) Labeling E) Advertising
Last Answer : E) Advertising
Description : A manufacturer -owned middleman that sells products and provides support services for the manufacturer's sales force is called a sales A)branch. B)office. C)manager. D)broker. E)agent.
Last Answer : A)branch
Description : he receptionist at a doctor's office throws away certain product circulars mailed by pharmaceutical companies and keeps the ones on products she believes are useful. The receptionist is performing which role in the buying centre? A)user B)influencer C)buyer D)decider E)gatekeeper
Last Answer : E)gatekeeper
Description : Essex Office Products has decided to use a particular competitive tool that it feels will have a major impact. Its consultant, Dr. Bell, contends that this particular approach is the one most ... in question is: A)price B)market segmentation C)distribution D)promotion E)product innovation
Last Answer : A)price
Description : What contract management system is better for multiparty negotiation?
Last Answer : There are a lot of them but i would recommend you to try Contractlogix (it is not very popular but still), Parley Pro, or Concord (but the last one is better for large businesses). If I'm not ... every of them. So its up to you to try and decide which one is better fot your particular needs.
Description : Negotiation: Frequently Asked Questions About Contract Negotiation?
Last Answer : Contract negotiation can be entered into for several reasons.Sometimes the employee is unhappy with the terms. Sometimes theemployer needs to change the terms. Since unexpected things canhappen in life, ... that initiates negotiations is the party thatfeels that a change in the terms of the contra
Description : For Wages, the negotiation Starting Position cannot be less than ____% or more than ____% of the current contract. a. 75; 125 b. 75; 150 c. 80; 125 d. 80; 150
Last Answer : d. 80; 150
Description : In the current contract, the workers’ wage rate is $20.00. Which of the following negotiation positions would be outside the starting and ceiling amounts? a. $16.00 to $25.00 b. $18.00 to $30.00 c. $18.00 to $35.00 d. $16.00 to $20.00
Last Answer : c. $18.00 to $35.00
Description : A firm that markets diverse products would most likely base the organisation of its marketing department on A)products. B)regions. C)functions. D)types of customers.
Last Answer : A)products.
Description : If you were a marketing manager, under which type of organisational structure would you most likely be working if your firm were a large business with centralised marketing operations? A)Organisation by type of customer B)Functional organisation C)Organisation by regions D)Organisation by products
Last Answer : B)Functional organisation
Description : Organisations that rely heavily on personal selling are likely to use other promotional efforts to A)promote their less expensive products. B)urge consumers to send their comments and ideas to the firm. C)promote free gifts to consumers. D)improve the effectiveness of salespeople.
Last Answer : D)improve the effectiveness of salespeople.
Description : If a company's customers are concentrated in a small geographic area and the company sells technical products, which promotion method will it most likely use? A)Advertising B)Publicity C)Personal selling D)Sales promotion
Last Answer : C)Personal selling
Description : When products are introduced into one nation from another, acceptance is far more likely A)if prices are set very low. B)when bribes are paid to local officials to aid distribution. C)if there are similarities between the two cultures. D)if packaging is adjusted to match local customs.
Last Answer : C)if there are similarities between the two cultures.
Description : As the production manager of an engineering firm, you went out and bought a metal cutting machine. What you have purchased can best be classified as A)raw material. B)a processed component. C)a component part. D)a service. E)an industrial product.
Last Answer : E)an industrial product.