In the absence of __________, pricing remains a flexible and convenient way to adjust the marketing mix. A) experience -curve effects B) strong price competition C) weak price competition D) government price control E) low -priced substitute products

In the absence of __________, pricing remains a flexible and convenient way to adjust the marketing mix. A) experience  -curve effects B) strong price competition C) weak price competition D) government price control E) low -priced substitute products
by

1 Answer

Answer :

D) government price control
by

Related questions

If Pepsi sets the price of its six pack to match exactly the price of Coca - Cola's, Pepsi is using a ------ pricing method. A)demand -oriented B)cost -oriented C)experience curve D)competition -oriented

Description : If Pepsi sets the price of its six pack to match exactly the price of Coca - Cola's, Pepsi is using a ------ pricing method. A)demand -oriented B)cost -oriented C)experience curve D)competition -oriented

Last Answer : D)competition -oriented

Competitors prices and the marketing mix variables that competitors emphasise partly determine: A)the selection of a pricing policy. B)the timing of the introduction of new products. C)whether to use a pioneer or psychological pricing policy. D)how important price will be to customers.

Description : Competitors prices and the marketing mix variables that competitors emphasise partly determine: A)the selection of a pricing policy. B)the timing of the introduction of new products. C)whether to use a pioneer or psychological pricing policy. D)how important price will be to customers.

Last Answer : D)how important price will be to customers.

Which pricing strategy involves a company fixing a low price that high -cost competitors cannot match? A)Penetration pricing B)Cost -orientated pricing C)Psychological pricing D)Experience curve pricing

Description : Which pricing strategy involves a company fixing a low price that high -cost competitors cannot match? A)Penetration pricing B)Cost -orientated pricing C)Psychological pricing D)Experience curve pricing

Last Answer : A)Penetration pricin

Which one of the following statements relating to the differences between industrial and consumer marketing is FALSE? A)Distribution channels tend to be shorter for industrial products than for many consumer products B)The emphasis placed on the various promotion mix ingredients are often different for industrial and consumer products. C)The number of legal and economic constraints placed on pricing is roughly the same for industrial and consumer products.

Description : Which one of the following statements relating to the differences between industrial and consumer marketing is FALSE? A)Distribution channels tend to be shorter for industrial products than for ... and economic constraints placed on pricing is roughly the same for industrial and consumer products

Last Answer : C)The number of legal and economic constraints placed on pricing is roughly the same for industrial and consumer products

To attract customers into stores, Spar advertises its milk at less than cost, hoping that customers will purchase other groceries as well. This pricing strategy is called A)price lining. B)special-event pricing. C)experience curve pricing. D)superficial discounting. E)price leader pricing.

Description : To attract customers into stores, Spar advertises its milk at less than cost, hoping that customers will purchase other groceries as well. This pricing strategy is called A)price lining. B)special-event pricing. C)experience curve pricing. D)superficial discounting. E)price leader pricing.

Last Answer : E)price leader pricing.

------ pricing is possible when a firm is able to reduce its manufacturing costs at a predictable rate through improved methods, materials, skills, and machinery. A)experience -curve B)price leader C)manufacturing based D)production -curve

Description : ------ pricing is possible when a firm is able to reduce its manufacturing costs at a predictable rate through improved methods, materials, skills, and machinery. A)experience-curve B)price leader C)manufacturing based D)production-curve

Last Answer : A)experience-curve

Which of the following statements about markup pricing is correct? A)The use of similar markups reduces price competition. B)Markup pricing is inconvenient to use. C)Markup pricing results in a high price when demand is high and a low price when demand is low. D)Using markups makes pricing a time -consuming, difficult process.

Description : Which of the following statements about markup pricing is correct? A)The use of similar markups reduces price competition. B)Markup pricing is inconvenient to use. C)Markup pricing results in a high ... low price when demand is low. D)Using markups makes pricing a time-consuming, difficult process.

Last Answer : A)The use of similar markups reduces price competition.

Which pricing objective de -emphasises price and can lead to a climate of nonprice competition in an industry? A)Status quo B)Return on investment C)Market share D)Survival E)Cash flow

Description : Which pricing objective de -emphasises price and can lead to a climate of nonprice competition in an industry? A)Status quo B)Return on investment C)Market share D)Survival E)Cash flow

Last Answer : A)Status quo

Competition -oriented pricing is: A)used when costs and revenues are considered secondary to competitors' prices. B)not useful as a method of increasing or maintaining market share. C)of little use if the competing products are homogenous. D)most often used when competing products are heterogeneous.

Description : Competition-oriented pricing is: A)used when costs and revenues are considered secondary to competitors' prices. B)not useful as a method of increasing or maintaining market share. C)of little use if the competing products are homogenous. D)most often used when competing products are heterogeneous.

Last Answer : A)used when costs and revenues are considered secondary to competitors' prices.

To gain market share Lada entered car markets with a comparatively low price. One of the negative side effects of taking this pricing position is A)a negative impact on consumers' perceptions of quality. B)competitors can match the price. C)a high return on investment levels affecting tax balances owed. D)poor survival chances in the market.

Description : To gain market share Lada entered car markets with a comparatively low price. One of the negative side effects of taking this pricing position is A)a negative impact on consumers' perceptions of ... high return on investment levels affecting tax balances owed. D)poor survival chances in the market.

Last Answer : A)a negative impact on consumers' perceptions of quality.

Newsletters, catalogues, and invitations to organization-sponsored events are most closely associated with the marketing mix activity of: A. Pricing B. Distribution C. Product development D. Promotion

Description : Newsletters, catalogues, and invitations to organization-sponsored events are most closely associated with the marketing mix activity of: A. Pricing B. Distribution C. Product development D. Promotion

Last Answer : D. Promotion

Which of the following elements of the international marketing mix can act as the greatest impediment to effective marketing in a foreign market? A)pricing B)product C)promotion D)distribution

Description : Which of the following elements of the international marketing mix can act as the greatest impediment to effective marketing in a foreign market? A)pricing B)product C)promotion D)distribution

Last Answer : D)distribution

Automated Teller Machines (ATMs) are an innovation for the banking industry. In terms of the service industry, this is an innovation in the ------- element of the marketing mix. A)pricing B)promotion C)distribution D)product

Description : Automated Teller Machines (ATMs) are an innovation for the banking industry. In terms of the service industry, this is an innovation in the ------- element of the marketing mix. A)pricing B)promotion C)distribution D)product

Last Answer : C)distribution

Charging more for a soft drink in a vending machine than in a supermarket is an example of: A)price discrimination. B)competition oriented pricing. C)price differentiation. D)cost -oriented pricing.

Description : Charging more for a soft drink in a vending machine than in a supermarket is an example of: A)price discrimination. B)competition oriented pricing. C)price differentiation. D)cost-oriented pricing.

Last Answer : C)price differentiation

Which of the following would be used in setting the price of a new product if considerable competition is expected? A)Psychological pricing B)Penetration pricing C)Odd -even pricing D)Price skimming

Description : Which of the following would be used in setting the price of a new product if considerable competition is expected? A)Psychological pricing B)Penetration pricing C)Odd -even pricing D)Price skimming

Last Answer : B)Penetration pricing

Marketers are in a better position to establish prices when: A)there is non -price competition. B)they know prices charged for competing brands. C)the main pricing objective is image building. D)they are using psychological pricing.

Description : Marketers are in a better position to establish prices when: A)there is non-price competition. B)they know prices charged for competing brands. C)the main pricing objective is image building. D)they are using psychological pricing.

Last Answer : B)they know prices charged for competing brands.

One advantage of non -price competition is that: A)a firm can react quickly to competitive efforts. B)market share becomes less important. C)a firm can build customer loyalty. D)pricing is no longer a success factor.

Description : One advantage of non-price competition is that: A)a firm can react quickly to competitive efforts. B)market share becomes less important. C)a firm can build customer loyalty. D)pricing is no longer a success factor.

Last Answer : C)a firm can build customer loyalty.

If Wilson Sporting Goods faces the classic demand curve characteristic for most products, as it raises the price of its tennis rackets, the: A)quantity demand goes down. B)demand remains constant. C)quantity demands increases.

Description : If Wilson Sporting Goods faces the classic demand curve characteristic for most products, as it raises the price of its tennis rackets, the: A)quantity demand goes down. B)demand remains constant. C)quantity demands increases.

Last Answer : A)quantity demand goes down.

A marketer of industrial cleaning equipment is creating a marketing mix to satisfy potential customers. As a business to business marketer which of the following is LEAST likely to be included in the company's marketing mix? A)Machine servicing B)A higher price for higher -quality products C)Technical advice about the product D)Credit extension E)Extensive television advertising

Description : A marketer of industrial cleaning equipment is creating a marketing mix to satisfy potential customers. As a business to business marketer which of the following is LEAST likely to be ... -quality products C)Technical advice about the product D)Credit extension E)Extensive television advertising

Last Answer : E)Extensive television advertising

When DuPont develops new carpets that are highly stain resistant and durable, it must educate consumers about the product's benefits. This calls for activity in which of the following marketing mix variables? A)Price B)Promotion C)Distribution D)Product E)Packaging

Description : When DuPont develops new carpets that are highly stain resistant and durable, it must educate consumers about the product's benefits. This calls for activity in which of the following marketing mix variables? A)Price B)Promotion C)Distribution D)Product E)Packaging

Last Answer : B)Promotion

If the demand curve confronting an individual firm is perfectly elastic, then firm is A.Price taker B.Adjust output C.Adjust priceD.All of theseAnswer Repor

Description : If the demand curve confronting an individual firm is perfectly elastic, then firm is A.Price taker B.Adjust output C.Adjust price D.All of these Answer Repor

Last Answer : A.Price taker

Price is A)the value that is exchanged for products in a marketing transaction. B)always money paid in a marketing transaction. C)more important to buyers than sellers. D)usually the most inflexible marketing mix decision variable.

Description : Price is A)the value that is exchanged for products in a marketing transaction. B)always money paid in a marketing transaction. C)more important to buyers than sellers. D)usually the most inflexible marketing mix decision variable.

Last Answer : A)the value that is exchanged for products in a marketing transaction.

According to the text, cost tradeoffs enable firms to A)resolve pricing conflicts among competitors. B)minimise risk during the test marketing of new products. C)reduce costs of all distribution functions simultaneously. D)resolve pricing conflicts within marketing channels. E)combine resources for greatest cost -effectiveness.

Description : According to the text, cost tradeoffs enable firms to A)resolve pricing conflicts among competitors. B)minimise risk during the test marketing of new products. C)reduce costs of all ... . D)resolve pricing conflicts within marketing channels. E)combine resources for greatest cost-effectiveness.

Last Answer : E)combine resources for greatest cost-effectiveness.

A run -out policy of product deletion: A)lets the product decline without changing the marketing strategy B)exploits any strengths left in the product C)raises the price of the product continually to secure as much profit as possible before the product is priced out of the market

Description : A run -out policy of product deletion: A)lets the product decline without changing the marketing strategy B)exploits any strengths left in the product C)raises the price of the product continually to secure as much profit as possible before the product is priced out of the market

Last Answer : B)exploits any strengths left in the product

----- refers to the development, pricing, promotion and distribution of products that do not harm the environment. A)Marketing ethics B)Social responsibility C)Environmental marketing D)Green marketing

Description : ----- refers to the development, pricing, promotion and distribution of products that do not harm the environment. A)Marketing ethics B)Social responsibility C)Environmental marketing D)Green marketing

Last Answer : D)Green marketing

------ refers to the specific development, pricing, promotion, and distribution of products that do not harm the environment. A)Marketing ethics B)Social responsibility C)Environmemtal marketing D)Green marketing 9) A business adopting the defence strategy approach to social responsibility:

Description : ------ refers to the specific development, pricing, promotion, and distribution of products that do not harm the environment. A)Marketing ethics B)Social responsibility C)Environmemtal marketing D)Green marketing 9) A business adopting the defence strategy approach to social responsibility:

Last Answer : D)Green marketing

Angela and Ralph have come up with a portable CD player that will perform well, but they have some doubt about which of two promotional and pricing campaigns will be best received by consumers. In this instance, they probably should proceed to the __________ stage of the new-product development process. A)business analysis B)commercialisation C)screening D)test marketing E)product development

Description : Angela and Ralph have come up with a portable CD player that will perform well, but they have some doubt about which of two promotional and pricing campaigns will be best received ... development process. A)business analysis B)commercialisation C)screening D)test marketing E)product development

Last Answer : D)test marketing

Pricing policies and methods A)help direct and structure the selection of a final price. B)are the last decisions made for a new product. C)are the same for all of a company's products. D)are the most important decisions made for a product.

Description : Pricing policies and methods A)help direct and structure the selection of a final price. B)are the last decisions made for a new product. C)are the same for all of a company's products. D)are the most important decisions made for a product.

Last Answer : A)help direct and structure the selection of a final price.

The importance of price to a particular target market depends on the type of product, the type of target market, and the A)state of the economy. B)availability of substitute products. C)purchase situation. D)amount of discretionary income in the target market.

Description : The importance of price to a particular target market depends on the type of product, the type of target market, and the A)state of the economy. B)availability of substitute products. C)purchase situation. D)amount of discretionary income in the target market.

Last Answer : C)purchase situation.

Which of the following approaches to the marketing mix in international markets is MOST consistent with globalisation? A)keep product and promotion the same B)adapt product only C)adapt promotion only D)adapt promotion and prive E)invent new products

Description : Which of the following approaches to the marketing mix in international markets is MOST consistent with globalisation? A)keep product and promotion the same B)adapt product only C)adapt promotion only D)adapt promotion and prive E)invent new products

Last Answer : A)keep product and promotion the same

The purpose of market segmentation is to: A)differentiate among similar products B)divide the total market to allow the marketer to develop a more precise marketing mix C)reduce the overall cost of marketing activities D)identify a single marketing mix that will be satisfy market segments E)meet the needs of homogeneous markets

Description : The purpose of market segmentation is to: A)differentiate among similar products B)divide the total market to allow the marketer to develop a more precise marketing mix C)reduce the overall ... a single marketing mix that will be satisfy market segments E)meet the needs of homogeneous markets

Last Answer : B)divide the total market to allow the marketer to develop a more precise marketing mix

When Bell Laboratories attempts to anticipate the effect of new products and processes on its own innovations, other business organisations, and society in general, it is engaging in: A)product differentiation B)monopolistic competition C)technology assessment D)innovative marketing

Description : When Bell Laboratories attempts to anticipate the effect of new products and processes on its own innovations, other business organisations, and society in general, it is engaging in: A)product differentiation B)monopolistic competition C)technology assessment D)innovative marketing

Last Answer : C)technology assessment

The field of economics that is now called Macroeconomics grew out of the era of the Great Depression, which saw the economy experience a prolonged downturn and persistent high unemployment. Classical economics could not explain these problems because its models assumed all of the following EXCEPT (a) prices are flexible ; (b) recessions were self correcting (c) wages would adjust in the labor market, thereby eliminating unemployment (d) the government should intervene in the economy

Description : The field of economics that is now called Macroeconomics grew out of the era of the Great Depression, which saw the economy experience a prolonged downturn and persistent high unemployment. ... the labor market, thereby eliminating unemployment (d) the government should intervene in the economy

Last Answer : (d) the government should intervene in the economy 

In testing her firm's new TV ads for Batman action figures, Beth discovers the ads make children think the action figures can actually fly. Beth now faces an ethical decision regarding which element of the marketing mix? A)Product B)Price C)Distribution D)Promotion E)Strategy

Description : In testing her firm's new TV ads for Batman action figures, Beth discovers the ads make children think the action figures can actually fly. Beth now faces an ethical decision regarding which element of the marketing mix? A)Product B)Price C)Distribution D)Promotion E)Strategy

Last Answer : D)Promotion

Price is a key element in the marketing mix because it relates directly to A)the size of the sales force. B)the speed of an exchange. C)quality controls. D)the generation of total revenue. E)brand image.

Description : Price is a key element in the marketing mix because it relates directly to A)the size of the sales force. B)the speed of an exchange. C)quality controls. D)the generation of total revenue. E)brand image.

Last Answer : D)the generation of total revenue.

20) If Burger King was to offer Whoppers at 99 pence to increase sales, it is altering the ______ element of the marketing mix. A)promotion B)price C)product D)place E)people

Description : 20) If Burger King was to offer Whoppers at 99 pence to increase sales, it is altering the ______ element of the marketing mix. A)promotion B)price C)product D)place E)people

Last Answer : B)price

Kelly is a marketing manager for a large consumer foods company. She is studying distribution, promotion, and price of the company's product. Kelly is studying the company's A)marketing strategy B)marketing mix C)market offering D)product offering E)marketing plan

Description : Kelly is a marketing manager for a large consumer foods company. She is studying distribution, promotion, and price of the company's product. Kelly is studying the company's A)marketing strategy B)marketing mix C)market offering D)product offering E)marketing plan

Last Answer : B)marketing mix

If Amstrad wants to focus its marketing efforts on price competition, the firm's long -run success will depend B)lower prices than it has historically charged. C)a promotional campaign for lower prices. D)a lower cost structure than its competitors.on having: A)lower prices than its competition.

Description : If Amstrad wants to focus its marketing efforts on price competition, the firm's long-runsuccess will depend on having: A)lower prices than its competition.B)lower prices than it has historically charged. C)a promotional campaign for lower prices. D)a lower cost structure than its competitors.

Last Answer : D)a lower cost structure than its competitors.

A __________ is something that an organisation does extremely well--sometimes so well that it gives a company an advantage over its competition. A)competitive advantage B)sustainable competitive advantage C)distinctive competency D)strategic vision E)marketing opportunity

Description : A __________ is something that an organisation does extremely well--sometimes so well that it gives a company an advantage over its competition. A)competitive advantage B)sustainable competitive advantage C)distinctive competency D)strategic vision E)marketing opportunity

Last Answer : C)distinctive competency

People in the marketing department are having difficulty estimating the level of effort needed to achieve advertising goals. This problem is characteristic of the __________ approach to advertising appropriation. A)reliable -appropriation B)match -competition C)arbitrary D)objective -and -task E)percent -of-sales

Description : People in the marketing department are having difficulty estimating the level of effort needed to achieve advertising goals. This problem is characteristic of the __________ approach to advertising appropriation. A) ... B)match -competition C)arbitrary D)objective -and -task E)percent -of-sales

Last Answer : D)objective -and -task

Which of these approaches to adapting the marketing mix for international markets is LEAST costly? A)adapt product only B)adapt promotion only C)adapt promotion and prive D)invent new products

Description : Which of these approaches to adapting the marketing mix for international markets is LEAST costly? A)adapt product only B)adapt promotion only C)adapt promotion and prive D)invent new products

Last Answer : B)adapt promotion only

Cultural differences have implications for the development of a marketing mix. Culture includes A)a country's political system and national laws. B)the concepts, values, and tangible items that make up a particular society. C)a measure of a nation's economic standing. D)quotas on imports and stringent health and safety requirements. E)the stability of the government.

Description : Cultural differences have implications for the development of a marketing mix. Culture includes A)a country's political system and national laws. B)the concepts, values, and tangible items ... )quotas on imports and stringent health and safety requirements. E)the stability of the government.

Last Answer : B)the concepts, values, and tangible items that make up a particular society.

Which of the following is NOT a desirable feature for a brand name? A)it can facilitate the introduction of new products B)it can become used as the generic name for all products in the category C)it can make it possible for the firm to engage in non price competition D)it can help develop brand loyalty amongst buyers

Description : Which of the following is NOT a desirable feature for a brand name? A)it can facilitate the introduction of new products B)it can become used as the generic name for all products in the ... for the firm to engage in non price competition D)it can help develop brand loyalty amongst buyers

Last Answer : B)it can become used as the generic name for all products in the category

Advertising appropriations are largest for which type of product? A)Industrial products B)Convenience goods C)High -priced products D)Specialty goods E)Infrequently purchased goods

Description : Advertising appropriations are largest for which type of product? A)Industrial products B)Convenience goods C)High-priced products D)Specialty goods E)Infrequently purchased goods

Last Answer : B)Convenience goods

14) Product and target market characteristics usually determine the type of coverage a product receives. For which of the following products is selective distribution most appropriate? A)Petrol B)Jaguar cars C)Cigarettes D)Laundry detergent E)Moderately priced luggage

Description : 14) Product and target market characteristics usually determine the type of coverage a product receives. For which of the following products is selective distribution most appropriate? A)Petrol B)Jaguar cars C)Cigarettes D)Laundry detergent E)Moderately priced luggage

Last Answer : E)Moderately priced luggage

Capri is a brand of cigarette that is low tar and slim in design to appeal to women. In this instance, women comprise Capri's: A)marketing mix B)target market C)target audience D)marketing strategy E)marketing opportunity

Description : Capri is a brand of cigarette that is low tar and slim in design to appeal to women. In this instance, women comprise Capri's: A)marketing mix B)target market C)target audience D)marketing strategy E)marketing opportunity

Last Answer : B)target market

A cereal company advertises that its latest product can lower cholesterol even though the company cannot prove this claim. This situation involves an ethical issue related to which element of the marketing mix? A)product B)price C)promotion D)distribution

Description : A cereal company advertises that its latest product can lower cholesterol even though the company cannot prove this claim. This situation involves an ethical issue related to which element of the marketing mix? A)product B)price C)promotion D)distribution

Last Answer : C)promotion

In addition to product, price, promotion and place, the extended marketing mix for services includes all of the following EXCEPT: A)people B)packaging C)physical evidence D)process

Description : In addition to product, price, promotion and place, the extended marketing mix for services includes all of the following EXCEPT: A)people B)packaging C)physical evidence D)process

Last Answer : B)packaging

Realising that consumers have begun to seek safer cars, car makers are promoting air - bags to capitalise on this __________ while the strategic window is open. A)marketing mix B)market opportunity C)objective D)requirement E)need

Description : Realising that consumers have begun to seek safer cars, car makers are promoting air-bags to capitalise on this __________ while the strategic window is open. A)marketing mix B)market opportunity C)objective D)requirement E)need

Last Answer : B)market opportunity