Description : Which of the following is an intangible dominant product ? 1. flowers 2. perfume 3. food 4. mortage 5. car
Last Answer : mortage
Description : A Bank supplies products that fall primarily at which of the following points on the tangibility continuum? A) Totally tangible B) Tangibly dominant C) Neutral D) Intangibly dominant E) Totally intangible
Last Answer : D) Intangibly dominant
Description : Why is a high material standard of living simply not enough in society today? A)people desire a variety of intangible benefits from products B)human beings never totally satisfy their desires C) ... for the purpose of happiness D)people also desire a high degree of quality in their lives
Last Answer : D)people also desire a high degree of quality in their lives
Description : Which one of the following products is most likely to have an inverted C -shaped demand curve? A)Wrangler jeans B)Georgio perfume C)Maxwell House coffee D)St Michael christmas cake E)Ford Sierra
Last Answer : B)Georgio perfume
Description : Based on the work by the Boston Consulting Group, products with a dominant share of the market and good prospects for growth are A)dogs. B)cash cows. C)stars. D)problem children. E)pigs.
Last Answer : C)stars.
Description : The Boston Consulting Group classifies products that have a dominant market share but low prospects for growth and that generate more cash than is required to maintain market share as A)dogs. B)cash cows. C)stars. D)cash contributors. E)problem children.
Last Answer : B)cash cows.
Description : Classification of products into goods, services, and ideas is determined by the: A)degree of labour intensiveness. B)type of markets. C)dominant component. D)skill of the service provider. E)degree of consumer contact.
Last Answer : C)dominant component.
Description : If cigarette manufacturers were to lobby Parliament to get restrictions on cigarette advertising eased, their environmental response would best be described as: A)passive B)reactive C)proactive D)conservative E)dominant
Last Answer : C)proactive
Description : Jenkins is a small retail chain in South Wales. When considering changes in its marketing strategy, the firm's management looks only at changes in shopper attitudes and spending patterns. With ... )passive and proactive B)aggressive and proactive C)dominant and proactive D)passive and reactive
Last Answer : D)passive and reactive
Description : __________ are the most common mode of shipping fresh flowers long distances. A)Pipeline s B)Waterways C)Motor vehicles D)Airways E)Railroads
Last Answer : D)Airways
Description : A Car Towing Service would BEST be described as which kind of product. A)convenience B)unsought C)specialty D)durable E)shopping
Last Answer : B)unsought
Description : Nestle wants to expand its line of food products. The managers sent surveys to customers to determine which food items would appeal to customers. Nestle is currently in the _________ phase ... development. A)business analysis B)product development C)test marketing D)screening E)idea generation
Last Answer : E)idea generation
Description : Which product is MOST likely be purchased through routine decision making? A)Car B)Desk C)Shirt D)Soft drink
Last Answer : D)Soft drink
Description : he purchase of _________ is least likely to be affected by demographic factors. A)a car B)table salt C)a computer for home use D)fast food E)low fat cheese
Last Answer : B)table salt
Description : Through the years, chemist shops have added more and more unrelated products to their product mix, such as greetings cards, food items, and small appliances. This illustrates which one ... ? A)Tumbled product assortment B)Product lot combination C)Scrambled merchandising D)Wheel of retailing
Last Answer : C)Scrambled merchandising
Description : Many companies are moving to a new level in creating value for their customers. They are developing and deliveri are developing and delivering total customer experi ng total customer experiences. Whereas ... _____. a. product quality b. memorable memorable c. unsought product d. internal marketing
Last Answer : b. memorable memorable
Description : _____ are a form of product that consists of activities, benefits, or satisfactions offered for sale that are essentially intangible and do for sale that are essentially intangible and do not result in ... ownership of anything. a. Line extensions b. Services Services c. Brands d. Consumer products
Last Answer : b. Services Services
Description : Which of the following is not a typical service attribute? (a) intangible product ; (b) customer interaction is high ; (c) simultaneous production and consumption ; (d) difficult to resell
Last Answer : (b) customer interaction is high ;
Description : If purple flowers color is dominant over white flower color how can two purple flowers parents produce white flowered offspring?
Last Answer : It can happen when both parents are a heterozygous
Description : Sigma-Sunco has decided to introduce its new sunscreen eye drops in a limited market consisting of only two cities and closely monitor the reactions of potential customers to the product and marketing program. ... analysis B. Use test C. Concept test D. Test marketing E. Laboratory test.
Last Answer : D. Test marketing
Description : If Tyreco failed to inform consumers that there were design problems with the firm's tyres, it would have been engaged in unethical behaviour relating to which one of the following marketing issue areas? A)Promotion B)Distribution C)Organisational relationships D)Product E)Pricing
Last Answer : D)Product
Description : In testing her firm's new TV ads for Batman action figures, Beth discovers the ads make children think the action figures can actually fly. Beth now faces an ethical decision regarding which element of the marketing mix? A)Product B)Price C)Distribution D)Promotion E)Strategy
Last Answer : D)Promotion
Description : Following a hurricane, a tremendous demand for gas-powered generators occurs. Gotts Hardware holds a large stock of these items and it faces major ethical decisions with regard to the ------ issue. A) product B) advertising C) personal selling D) publicity E) pricing
Last Answer : E) pricing
Description : Product -related ethical issues can arise when marketers A)do not provide consumers with enough information about how a product is priced. B)force intermediaries to behave in a specific manner. C) ... with using a product. E)manufacture a product that is very similar to a competing product.
Last Answer : D)fail to disclose information to consumers about the risks associated with using a produc
Description : Which sales forecasting technique would generally be most suitable for estimating the sales of a new product? A)Executive judgment B)Customer surveys C)Time series analysis D)Market tests E)Regression methods
Last Answer : D)Market tests
Description : The sales forecasting method that consists of making a product available to buyers in one or more locations and measuring purchases is A)a market test. B)the regression analysis. C)trend analysis. D)a survey. E)the Delphi technique.
Last Answer : A)a market test.
Description : The publishers of The Economist developed a campaign to market the magazine to university and college students studying business and management courses. This would best be referred ... B)horizontal diversification. C)market development. D)concentric diversification. E)conglomerate diversification.
Last Answer : C)market development.
Description : When Nike first opened its company -owned retail stores to sell its shoes and sportswear, this move exemplified which type of business -unit strategy? A)Concentric diversification B)Market development C)Product development D)Conglomerate diversification E)Forward integration
Last Answer : E)Forward integration
Description : Philip Morris's strategy of cutting prices on its Marlboro cigarettes to enlarge its market share in the increasingly competitive tobacco industry is known as A)market penetration. B)market development. C)product development. D)product penetration. E)concentric integration.
Last Answer : A)market penetration.
Description : Judging from the PIMS database, Nestle's high market share definitely guarantees the firm a: A)large level of profit. B)high return on investment. C)quality product. D)high level of capital intensity. E)strong market position.
Last Answer : E)strong market position.
Description : L. A. Gear's sports shoe line would have been classified as a problem child when it was introduced. Based on this classification, which of the following would have been true according to the ... B)High market growth rate C)High market share D)Positive cash flow E)Relatively high sales volume
Last Answer : B)High market growth rate
Description : When Sony Corp. purchased Columbia Pictures, it engaged in __________ because its new products were not technologically related to its current products. A)product development B)market development C)concentric diversification D)market penetration E)horizontal diversification
Last Answer : E)horizontal diversification
Description : __________ is an intensive growth strategy of increasing sales in current markets with current products. A)Market development B)Market penetration C)Sales penetration D)Product development E)Market saturation
Last Answer : B)Market penetration
Description : Three main strategies for intensive growth are market penetration, product development, and A)product improvement. B)market saturation. C)sales penetration. D)market growth. E)market development.
Last Answer : E)market development
Description : During her first call on Becker Industries, Rhonda is told by the senior purchasing agent that this firm, like most industrial buyers, has two major complaints with its suppliers. If Rhonda's firm is to ... A)low prices. B)stable prices. C)packaging problems. D)sales support. E)on-time delivery.
Last Answer : E)on-time delivery.
Description : Which of the following approaches to the marketing mix in international markets is MOST consistent with globalisation? A)keep product and promotion the same B)adapt product only C)adapt promotion only D)adapt promotion and prive E)invent new products
Last Answer : A)keep product and promotion the same
Description : Compared with distribution for consumer product marketing mixes, the distribution ingredient in business to business marketing differs in all of the following respects EXCEPT:A)types of channels used tend to be ... policies differ. D)value is added to the product. E)direct channels are used widely.
Last Answer : D)value is added to the product.
Description : A marketer of industrial cleaning equipment is creating a marketing mix to satisfy potential customers. As a business to business marketer which of the following is LEAST likely to be ... -quality products C)Technical advice about the product D)Credit extension E)Extensive television advertising
Last Answer : E)Extensive television advertising
Description : What type of pricing policy is used in a situation in which the demand for a product is price inelastic and the seller has an ethical responsibility not to overcharge the client? A)price lining B)prestige pricing C)professional pricing D)customary pricing E)ethical pricing
Last Answer : C)professional pricing
Description : If a product has an inelastic demand and the manufacturer raises its price, A)total revenue will increase. B)quantity demanded will increase. C)the demand schedule will shift. D)the demand will become more inelastic. E)total revenue will decrease.
Last Answer : A)total revenue will increase.
Description : If Carrier develops a new air conditioning compressor that lasts twice as long as existing compressors but only uses half the electricity, it will probably establish its pricing based on: A)cash flow. B)product quality. C)survival. D)return on investment. E)market share.
Last Answer : B)product quality.
Description : A firm establishes which of the following pricing objectives to maintain or increase its product's sales in relation to total industry sales? A)Cash flow B)Sales potential C)Product quality D)Market share E)Status quo
Last Answer : D)Market share
Description : In the long run, M&M Mars must view __________ as the floor below which its chocolate bars cannot be priced. A)a 10 percent return on investment B)product development costs C)costs D)advertising expenditures E)Nestle's prices
Last Answer : C)costs
Description : If marketers in an organisation set prices to recover research and development expenses and establish a premium quality image for its product, they have in mind which type of pricing objective? A)Survival B)Return on investment C)Market share D)Product quality E)Cash flow
Last Answer : D)Product quality
Description : Which of the following pricing objectives sets prices to recover cash as quickly as possible? A)Market share B)Profit C)Cash flow D)Return on investment E)Product quality
Last Answer : C)Cash flow
Description : A temporary price reduction to resellers for purchasing specified quantities of a product is: A)premium money B)a merchandise allowance C)a buying allowance D)a buy -back allowance E)a money refund
Last Answer : A)premium money
Description : A television advertisement for Miracle -Gro lawn fertilizer indicates that the product is available at Texas Homecare.This form of sales promotion is called: A)cooperative advertising. B)dealer listing. C)push money. D)dealer loader. E)advertising allowance.
Last Answer : B)dealer listing. C)push money
Description : ___________ are items offered free or at minimal cost as a bonus for purchasing a product. A)Rebates B)Premiums C)Samples D)Merchandise allowances E)Coupons
Last Answer : B)Premiums
Description : Before contacting acceptable prospects, a salesperson for an industrial cleaning equipment company analyzes information about the prospects' product needs, feelings about brands, and personal characteristics. This ... . B)preparing. C)approaching the customer. D)sales training. E)sales planning.
Last Answer : B)preparing.
Description : Northern Foods is using sales promotion to motivate wholesalers and retailers to carry a new product and to market the product aggressively. What type of sales promotion is the company ... sales promotion B)Product sales promotion C)Trade sales promotion D)Merchandising promotion E)Pull promotion
Last Answer : C)Trade sales promotion