Ellen Johnson, an account manager for The Abbott Agency, explains that as one moves from a consumer account to a business to business account, there should be a decrease in -- --- and an increase in ----- . A)text/photos. B)persuasion/copy. C)length/persuasion. D)print/broadcast.

Ellen Johnson, an account manager for The Abbott Agency, explains that as one moves from a consumer account to a business to business account, there should be a decrease in -- --- and an increase in ----- .  A)text/photos. B)persuasion/copy. C)length/persuasion. D)print/broadcast.
by

1 Answer

Answer :

B)persuasion/copy
by

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Description : Mama Pasta's marketing manager believes that the firm's recent 40% increase in consumer sales is due to changes in costumer perceptions regarding the nutritional value of pasta. Which ... been completed? A)data interpretation B)data analysis C)hypothesis development D)problem expansion

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Last Answer : C)stop producing additional units to maximise profits.

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A marketer sometimes uses temporary price reductions to: A)increase the number of competitors. B)gain market share. C)decrease volume sold. D)increase revenue per item.

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Last Answer : B)gain market share.

For most companies, the main objective of physical distribution is to A)decrease costs while increasing market coverage. B)increase service and market coverage. C)decrease costs while increasing service. D)increase market coverage and channel power. E)balance costs and market coverage.

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Last Answer : C)an increase in sales and the use of excess production capacity

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The most effective method of determining platform issues is to use a survey of A)personnel with the firm. B)individuals at the advertising agency. C)customers.D)marketers in the industry. E)advertising experts.

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Last Answer : E)a facilitating agency

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Last Answer : C)sales office.

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Last Answer : D)it moves buyers closer to adopting a product.

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Last Answer : B)begins using that specific product when the need for that general type of product arises.

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Description : Which of the following employees is responsible for setting the ethical tone for the entire marketing organisation? A)the marketing director B)all marketing employees C)the product manager D)the personnel director

Last Answer : A)the marketing director

Jose Suarez has been promoted to sales manager at a new firm and is trying to come up with a sales -force compensation method. He would like to have selling expenses relate directly to sales resources, a highly aggressive sales force, and minimization of nonselling tasks. What compensation method(s) would best fulfill his requirements? A)Combination B)Straight salary C)Straight salary plus generous fringe benefits D)Straight commission E)Salary plus a bonus

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Last Answer : D)Straight commission

If a manager tries to form territories with equal sales potential, the territories will usually be unequal in geographic size; this will cause the salespersons with larger territories to A)develop larger income potentials. B)have to work longer and harder to generate a certain sales volume. C)work about the same amount, since potential is the same. D)have much larger sales than those salespeople with smaller territories.

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Last Answer : B)have to work longer and harder to generate a certain sales volume.

Suppose the inventory manager at Hotpoint intends to lower stockout costs. Which of the following is considered a stockout cost that the manager at Hotpoint might address? A)Price of washing machines B)Sales lost due to short supply of dishwashers C)Order -processing expenses D)Expenses of backordering small appliances

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Last Answer : B)Sales lost due to short supply of dishwashers

Greg is a physical distribution manager. He is currently developing and maintaining assortments of products that are adequate for customer demand. In which stage in the physical distribution system is Greg currently involved? A)Order processing B)Materials handling C)Inventory management D)Transportation E)Warehousing

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Last Answer : C)Inventory management

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Last Answer : C)Stockout costs

A shopper approaches the store's manager and says that he has seen a blender on display he wishes to buy. The manager asks him to fill out an order form and someone from customer service would be happy to bring him a blender. The customer is shopping in a A)hypermarket. B)superstore. C)catalogue showroom. D)warehouse club. E)discount store.

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Last Answer : C)catalogue showroom.

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1) If Kraft General Foods offered you a position in which you would have total marketing responsibility for all of its cheese products, this position would probably hold the title of __________ manager. A)brand B)area C)product D)sales

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Last Answer : C)product

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