Which of the following employees is responsible for setting the ethical tone for the entire marketing organisation? A)the marketing director B)all marketing employees C)the product manager D)the personnel director

Which of the following employees is responsible for setting the ethical tone for the entire
marketing organisation?
A)the marketing director
B)all marketing employees
C)the product manager
D)the personnel director
by

1 Answer

Answer :

A)the marketing director
by

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The marketing concept is a philosophy that states that an organisation should try to satisfy customers' needs and at the same time: A)increase market share. B)increase sales. C)achieve the organisation's goals. D)always produce high E)quality products.

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__________ involves giving frontline employees the authority and responsibility to make marketing decisions without seeking the approval of a supervisor. A)Benchmarking B)Internal marketing C)Total quality management D)Empowerment

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The employees of ICI are its A)external customers. B)extended customers. C)intended customers. D)internal customers. E)marketing customers.

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