Mama Pasta's marketing manager believes that the firm's recent 40% increase in
consumer sales is due to changes in costumer perceptions regarding the nutritional value of pasta. Which stage of the marketing research process has been completed?
A)data interpretation
B)data analysis
C)hypothesis development
D)problem expansion
consumer sales is due to changes in costumer perceptions regarding the nutritional value of pasta. Which stage of the marketing research process has been completed?
A)data interpretation
B)data analysis
C)hypothesis development
D)problem expansion