What qualities should a Search Engine Optimization (SEO) company posses?

What qualities should a Search Engine Optimization (SEO) company posses?
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They should be the first hit when I google for search engine optimization companies, and they should be able to get me in the first 5 google and yahoo searches for my business parameters. They would be able to prove to me with references of specific clients that I can search that tehy are better than the others and the clients should be willing to talk to me and give a glowing recommendation.
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