Each segment places
a. a different emphasis on the 8 buying criteria.
b. a different emphasis on the 4 buying criteria. c. some emphasis on price and some emphasis on reliability. d. some emphasis on performance and some on size. e. both c and d.
a. a different emphasis on the 8 buying criteria.
b. a different emphasis on the 4 buying criteria. c. some emphasis on price and some emphasis on reliability. d. some emphasis on performance and some on size. e. both c and d.