Description : This strategy will allow us to maintain a presence in every market segment. Competitive advantage will be gained by distinguishing our product with an excellent design, high awareness, and easy ... Cycle Focus d. Differentiation Strategy with a Product Life Cycle Focus e. Broad Differentiation
Last Answer : e. Broad Differentiation
Description : The December Customer Survey indicates a. a product’s customer awareness. b. how customers perceived the products in the segment. c. a product’s actual and potential demand. d. the accessibility of each product. e. none of the above.
Last Answer : b. how customers perceived the products in the segment.
Description : Customer Awareness Reports: a. each company’s level of accessibility. b. percentage of Customers who bought the product. c. percentage of Customers who knew about the product. d. percentage of Customers who are in that segment. e. each company’s success in pricing.
Last Answer : c. percentage of Customers who knew about the product.
Description : A perfect product (with 100% awareness) starting with a survey score of 100, why is it that at 60% accessibility rating, 80% of customers have access to a product such that survey score declines from ... acquire the product. c. Because accessibility rating is not reliable. d. All of the above.
Last Answer : b. Of the 40% of customers without accessibility, 20% of them would make an extra effort to acquire the product.
Description : Which one of these criteria is not a top product characteristic of at least one segment? a. Size b. Performance c. Price d. Promotion e. Age
Last Answer : d. Promotion
Description : The time allocation on the advanced marketing module can be used to a. make a greater effort by the sales staff which translates into increased demand for that segment. b. make a greater ... advanced marketing module. d. increase the promotional budget resources to increase awareness. e. huh?
Last Answer : b. make a greater effort by the sales staff which translates into increased demand for that product.
Description : In the December customer survey, a product would not receive a perfect score of 100 if a. it was priced at the bottom of the expected range. b. it was perfectly positioned. c. it had an MTBF at the middle of the expected range. d. it had 100% awareness. e. it had ideal age for segment.
Last Answer : c. it had an MTBF at the middle of the expected range.
Description : What is the starting awareness percentage of a new product? a. 15% b. 65% c. 40% d. 25% e. 20%
Last Answer : d. 25%
Description : Capstone’s definition of reach in the marketing module is defined by the potential number of customers who would see the message. Based on this definition what segment has “fair” reach with direct mailing? a. High End b. Traditional c. Low End d. Performance e. Size
Last Answer : a. High End
Description : Which segment has the highest growth rate? a. Traditional b. Low end c. High end d. Performance e. Size
Last Answer : d. Performance
Description : The growth rate for industry demand in the _____ segment is 18.3%. a. Traditional b. Low End c. High End d. Performance e. Size
Last Answer : e. Size
Description : Buying criteria order for which two segments is the same: a. Traditional and Low End. b. Performance and Size. c. Size and High End. d. High End and Performance. e. Performance and Traditional.
Last Answer : c. Size and High End.
Description : The potential reach for print media is rated as good for the a. Performance and Low End. b. Performance and High End. c. Traditional and Low End. d. High and Low End. e. Size and Performance.
Last Answer : c. Traditional and Low End.
Description : The potential reach for web media is rated as good for the a. Performance and High End. b. Size and Performance. c. Traditional and Low End. d. High and Low End. e. Performance and Low End.
Last Answer : b. Size and Performance.
Description : The sales channel effectiveness for the outside sales people is highest for a. High End and Size. b. Performance, High and Size. c. Traditional and Low. d. Low End and High End. e. Size.
Last Answer : a. High End and Size.
Description : What is the most important criteria to a “Size Segment” customer? a. Positioning b. Price c. Age d. MTBF e. Performance
Last Answer : a. Positioning
Description : Increasing performance and shrinking size does what to the material cost? a. Nothing b. Increases c. Decreases d. Increases for traditional customers only. e. Decreases for traditional customers only.
Last Answer : b. Increases
Description : Customers that are willing to pay for products with cutting edge technology that are fast performing and small in size are in the a. traditional segment. b. high end segment c. low end segment d. performance segment e. size segment
Last Answer : b. high end segment
Description : Customers that want proven products and current technology of moderate size and performance are in the a. traditional segment b. high End segment c. low End segment d. performance segment e. size segment.
Last Answer : a. traditional segment
Description : Which market segment places the most importance on reliability? a. Traditional b. Performance c. Low End d. Size e. High End
Last Answer : b. Performance
Description : Sales channel effectiveness for inside salespeople is highest for a. Traditional, Low end and High End b. Performance and High End c. Performance, Size and High End d. Performance e. High End
Description : The potential reach for direct mail is rated as good for the a. Performance and Low End. b. Performance and High End. c. Traditional and Low End. d. High and Low End. e. Size and Performance.
Description : The sales channel effectiveness for the distributors is highest for a. High End. b. Performance, High and Size. c. Traditional and Low. d. Low End and High End. e. Size.
Last Answer : c. Traditional and Low.
Description : Combining size and performance creates a product attribute known as a. MTBF. b. consumer perception. c. positioning. d. physical perception. e. a completed electric sensor.
Last Answer : c. positioning.
Description : The potential reach for Trade Shows is rated as good for the a. Traditional. b. High End. c. Performance and Low End. d. Performance and High End. e. Size and Performance.
Last Answer : b. High End
Description : The potential reach for E-mail is rated as good for the a. Traditional and Low End. b. High and Low End. c. Performance and Low End. d. Performance and High End. e. Size and Performance.
Last Answer : e. Size and Performance.
Description : Which customer group or market segment seeks advanced technology products that focus on small size? a. Traditional customers b. Low End customers c. High End customers d. Performance customers e. Size customers
Last Answer : e. Size customers
Description : Which customer group or market segment seeks cutting edge technology in both size and performance? a. Traditional customers b. Low End customers c. High End customers d. Performance customers e. Size customers
Last Answer : c. High End customers
Description : Which customer group or market segment seeks proven products, are indifferent to technological sophistication, and are price motivated? a. Traditional customers b. Low End customers c. High End customers d. Performance customers e. Size customers
Last Answer : b. Low End customers
Description : Which customer group or market segment seeks proven products using current technology? a. Traditional customers b. Low End customers c. High End customers d. Performance customers e. Size customers
Last Answer : a. Traditional customers
Description : Which three customer groups ride the wave of technology and are considered to be in the high technology segments? a. Performance, High End, and Size b. Performance, Traditional, and High End c. ... End, and Size d. Traditional, High End, and Size e. Traditional, Low End, and Size
Last Answer : a. Performance, High End, and Size
Description : Which market segment places the most importance on price? a. Traditional b. Performance c. Low End d. Size e. High End
Last Answer : c. Low End
Description : Each segment places a. a different emphasis on the 8 buying criteria. b. a different emphasis on the 4 buying criteria. c. some emphasis on price and some emphasis on reliability. d. some emphasis on performance and some on size. e. both c and d.
Last Answer : a. a different emphasis on the 8 buying criteria.
Description : Which of the following is not a type of market segment in CapSim? a. Performance b. Traditional c. Standard d. Size e. None of the above
Last Answer : c. Standard
Description : MTBF in the segments should be a. MTBF (Performance) > MTBF (High End). b. MTBF (Low End) > MTBF (High End). c. MTBF (Low End) < MTBF (Size). d. a, b, and c. e. only a and c.
Last Answer : e. only a and c.
Description : When tracking market segments on the performance and size perceptual map, which segment moves or “drifts” the slowest? a. Low b. Traditional c. Size d. Performance e. High
Last Answer : a. Low
Description : Customers that want small products and are willing to sacrifice performance are in the a. traditional segment. b. high End segment. c. low End segment. d. performance segment. e. size segment.
Last Answer : e. size segment.
Description : Customers that want low prices and are willing to sacrifice miniaturization and performance are in the a. traditional segment. b. high End segment. c. low End segment. d. performance segment. e. size segment.
Last Answer : c. low End segment.
Description : What are three of the five Segments? a. Traditional, Low End, Performance b. Traditional, Low End, Cost End c. Low End, High End, middle End d. Median, Size, High End
Last Answer : a. Traditional, Low End, Performance
Description : Which of the following statements is true about promo and sales budget? a. From one year to the next, a third of those who knew about a product forgot about it. b. If a product ended last year ... least two products in the segment's fine cut to achieve 100% accessibility. e. All of the above.
Last Answer : e. All of the above.
Description : In order to achieve 100% accessibility, a team must: a. none of these. b. have at least two products in the same segment. c. have a combined sales budget of $4.0 million. d. create awareness in the previous year. e. spend $4 million on distribution channels.
Last Answer : b. have at least two products in the same segment.
Description : If your company has a sales budget of $3 million and drops it to zero, a. accessibility drops by $1 million every year. b. awareness drops to zero. c. accessibility drops to 0% in three years. d. sales will drop to zero. e. all of the above.
Last Answer : c. accessibility drops to 0% in three years.
Description : What is the most important criteria to a “High End Segment” customer? a. Positioning b. Performance c. Price d. Age e. MTBF
Description : What is the most important criteria to a “Traditional Segment” consumer? a. Price b. MTBF c. Positioning d. Age e. Performance
Last Answer : d. Age
Description : In Capstone®, the spreadsheets allow team members to a. make changes to variables. b. observe the results of changes made to variables. c. design their own performance criteria with which to compare market segments. d. all of the above. e. both a and b.
Last Answer : e. both a and b.
Description : What is the most important criterion to a “Low End Segment” customer? a. Price b. Age c. MTBF d. Positioning e. Performance
Last Answer : a. Price
Description : The top two buying criteria for each segment is: a. Positioning for low end and Price for high end. b. Reliability for low end and Performance for high end. c. Price for low end and Performance ... Price for low end and Positioning for high end. e. Positioning for low end and MTBF for high end.
Last Answer : d. Price for low end and Positioning for high end.
Description : The performance segment places more importance on a. age and reliability. b. reliability and positioning. c. price and age. d. positioning and price.
Last Answer : b. reliability and positioning.
Description : Which customer group or market segment seeks high reliability, advanced technology products that emphasize high performance? a. Traditional customers b. Low End customers c. High End customers d. Performance customers
Last Answer : d. Performance customers
Description : What effect do increases in the Promotion Budget have on a product’s Awareness? a. Increasing returns b. Constant returns c. Proportionally increasing returns d. Diminishing returns e. None of the above
Last Answer : d. Diminishing returns