This strategy will allow us to maintain a presence in every market segment. Competitive advantage will be gained by keeping R&D costs, Production costs and raw material costs to a minimum, enabling us to compete on the basis of price. We will price below average. We will increase automation levels to improve our margins and to make it acceptable to run second shift/overtime. a. Broad Cost Leader b. Niche Cost Leader c. Cost Leader with Product Life Cycle Focus d. Differentiation Strategy with a Product Life Cycle Focus e. Broad Differentiation

This strategy will allow us to maintain a presence in every market segment. Competitive  advantage will be gained by keeping R&D costs, Production costs and raw material costs to a  minimum, enabling us to compete on the basis of price. We will price below average. We will increase automation levels to improve our margins and to make it acceptable to run second  shift/overtime.
a. Broad Cost Leader
b. Niche Cost Leader
c. Cost Leader with Product Life Cycle Focus
d. Differentiation Strategy with a Product Life Cycle Focus
e. Broad Differentiation
by

1 Answer

Answer :

a. Broad Cost Leader
by

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