This strategy will concentrate on the Traditional and Low End segment. Competitive advantage will be gained by keeping R&D costs, Production costs, and raw materials costs to a minimum, enabling us to compete on the basis of price (low prices). The product will be priced below average and automation levels will be increased to improve contribution margins and make it acceptable to run second shift/overtime. a. Broad Cost Leader b. Niche Cost Leader c. Cost Leader with Product Life Cycle Focus d. Differentiation Strategy with a Product Life Cycle Focus e. Broad Differentiation

This strategy will concentrate on the Traditional and Low End segment. Competitive  advantage will be gained by keeping R&D costs, Production costs, and raw materials costs to  a minimum, enabling us to compete on the basis of price (low prices). The product will be  priced below average and automation levels will be increased to improve contribution  margins and make it acceptable to run second shift/overtime.
a. Broad Cost Leader
b. Niche Cost Leader
c. Cost Leader with Product Life Cycle Focus d. Differentiation Strategy with a Product Life Cycle Focus e. Broad Differentiation
by

1 Answer

Answer :

b. Niche Cost Leader
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Related questions

Companies with this strategy state their vision as follows: Low priced products for the whole industry, our brands offer solid value. Our primary stakeholders and bondholders, customers, stockholders and management. a. Niche Cost Leader b. Cost leader with Product Life Cycle Focus c. Differentiation Strategy with a Product Life Cycle Focus d. Broad Cost Leader e. Broad Differentiatio

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Last Answer : d. Broad Cost Leader

The following describe the strategy of Differentiation with Product Lifecycle Focus, except: a. develops an R&D competency to keep designs fresh and exciting. b. concentrates on the High End, Traditional and Low End segments. c. prices are below average. d. products maintains pace with the market. e. capacity is expanded as demand is increased.

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Last Answer : c. prices are below average.

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Last Answer : e. b, c, d

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When tracking market segments on the performance and size perceptual map, which segment moves or “drifts” the slowest? a. Low b. Traditional c. Size d. Performance e. High

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The top two buying criteria for each segment is: a. Positioning for low end and Price for high end. b. Reliability for low end and Performance for high end. c. Price for low end and Performance for high end. d. Price for low end and Positioning for high end. e. Positioning for low end and MTBF for high end.

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The preferred product perceived age for each sector peaks at: a. one year for high end and five years for low end. b. one year for high end and three years for low end. c. zero years for high end and seven years for low end. d. zero years for high end and three years for low end. e. each segment wants a perceived age of zero.

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The time allocation on the advanced marketing module can be used to a. make a greater effort by the sales staff which translates into increased demand for that segment. b. make a greater effort by the sales staff which translates into increased demand for that product. c. there isn’t a time allocation on the advanced marketing module. d. increase the promotional budget resources to increase awareness. e. huh?

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What is meant by focused differentiation? A. Providing a high perceived value service or product to a selected market segment that justifies a substantial price premium B. Simultaneously seeking to achieve differentiation and a price lower than that of competitors C. Concentrating on a particular feature of a product or service to achieve differentiation D. Concentrating on differentiation as the primary means of achieving competitive advantage

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Which one of these criteria is not a top product characteristic of at least one segment? a. Size b. Performance c. Price d. Promotion e. Age

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In Capstone©, pricing standards are set by: a. Customers (Market Segment). b. Competitors. c. You, The Company. d. a range of the prices from all Teams. e. Random Selection.

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Last Answer : a. Customers (Market Segment).

If there are 4 products listed in the Capstone Courier in the traditional segment that have a customer survey scoring of 32, 28, 22 and 14, then the top product’s demand would be: a. 32%. b. 50%. c. 64%. d. 33%.

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In the long run, M&M Mars must view __________ as the floor below which its chocolate bars cannot be priced. A)a 10 percent return on investment B)product development costs C)costs D)advertising expenditures E)Nestle's prices

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Buying criteria order for which two segments is the same: a. Traditional and Low End. b. Performance and Size. c. Size and High End. d. High End and Performance. e. Performance and Traditional.

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The potential reach for print media is rated as good for the a. Performance and Low End. b. Performance and High End. c. Traditional and Low End. d. High and Low End. e. Size and Performance.

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