Which of the following statements is true about promo and sales budget? a. From one year to the next, a third of those who knew about a product forgot about it. b. If a product ended last year with an awareness of 50%, this year it will start with an awareness of approximately 33%.
c. If you have two or more products that meet a segment’s fine cut criteria, the sales budget for each product contributes to that segment’s accessibility percentage. d. Companies must have at least two products in the segment’s fine cut to achieve 100% accessibility.
e. All of the above.
c. If you have two or more products that meet a segment’s fine cut criteria, the sales budget for each product contributes to that segment’s accessibility percentage. d. Companies must have at least two products in the segment’s fine cut to achieve 100% accessibility.
e. All of the above.