The potential reach for Trade Shows is rated as good for the a. Traditional. b. High End. c. Performance and Low End. d. Performance and High End. e. Size and Performance.

The potential reach for Trade Shows is rated as good for the
a. Traditional.
b. High End.
c. Performance and Low End.
d. Performance and High End.
e. Size and Performance.
by

1 Answer

Answer :

b. High End
by

Related questions

The potential reach for print media is rated as good for the a. Performance and Low End. b. Performance and High End. c. Traditional and Low End. d. High and Low End. e. Size and Performance.

Description : The potential reach for print media is rated as good for the a. Performance and Low End. b. Performance and High End. c. Traditional and Low End. d. High and Low End. e. Size and Performance.

Last Answer : c. Traditional and Low End.

The potential reach for web media is rated as good for the a. Performance and High End. b. Size and Performance. c. Traditional and Low End. d. High and Low End. e. Performance and Low End.

Description : The potential reach for web media is rated as good for the a. Performance and High End. b. Size and Performance. c. Traditional and Low End. d. High and Low End. e. Performance and Low End.

Last Answer : b. Size and Performance.

The potential reach for direct mail is rated as good for the a. Performance and Low End. b. Performance and High End. c. Traditional and Low End. d. High and Low End. e. Size and Performance.

Description : The potential reach for direct mail is rated as good for the a. Performance and Low End. b. Performance and High End. c. Traditional and Low End. d. High and Low End. e. Size and Performance.

Last Answer : c. Traditional and Low End.

The potential reach for E-mail is rated as good for the a. Traditional and Low End. b. High and Low End. c. Performance and Low End. d. Performance and High End. e. Size and Performance.

Description : The potential reach for E-mail is rated as good for the a. Traditional and Low End. b. High and Low End. c. Performance and Low End. d. Performance and High End. e. Size and Performance.

Last Answer : e. Size and Performance.

Capstone’s definition of reach in the marketing module is defined by the potential number of customers who would see the message. Based on this definition what segment has “fair” reach with direct mailing? a. High End b. Traditional c. Low End d. Performance e. Size

Description : Capstone’s definition of reach in the marketing module is defined by the potential number of customers who would see the message. Based on this definition what segment has “fair” reach with direct mailing? a. High End b. Traditional c. Low End d. Performance e. Size

Last Answer : a. High End

Which segment has the highest growth rate? a. Traditional b. Low end c. High end d. Performance e. Size

Description : Which segment has the highest growth rate? a. Traditional b. Low end c. High end d. Performance e. Size

Last Answer : d. Performance

The growth rate for industry demand in the _____ segment is 18.3%. a. Traditional b. Low End c. High End d. Performance e. Size

Description : The growth rate for industry demand in the _____ segment is 18.3%. a. Traditional b. Low End c. High End d. Performance e. Size

Last Answer : e. Size

Buying criteria order for which two segments is the same: a. Traditional and Low End. b. Performance and Size. c. Size and High End. d. High End and Performance. e. Performance and Traditional.

Description : Buying criteria order for which two segments is the same: a. Traditional and Low End. b. Performance and Size. c. Size and High End. d. High End and Performance. e. Performance and Traditional.

Last Answer : c. Size and High End.

The sales channel effectiveness for the outside sales people is highest for a. High End and Size. b. Performance, High and Size. c. Traditional and Low. d. Low End and High End. e. Size.

Description : The sales channel effectiveness for the outside sales people is highest for a. High End and Size. b. Performance, High and Size. c. Traditional and Low. d. Low End and High End. e. Size.

Last Answer : a. High End and Size.

Customers that are willing to pay for products with cutting edge technology that are fast performing and small in size are in the a. traditional segment. b. high end segment c. low end segment d. performance segment e. size segment

Description : Customers that are willing to pay for products with cutting edge technology that are fast performing and small in size are in the a. traditional segment. b. high end segment c. low end segment d. performance segment e. size segment

Last Answer : b. high end segment

Customers that want proven products and current technology of moderate size and performance are in the a. traditional segment b. high End segment c. low End segment d. performance segment e. size segment.

Description : Customers that want proven products and current technology of moderate size and performance are in the a. traditional segment b. high End segment c. low End segment d. performance segment e. size segment.

Last Answer : a. traditional segment

Which market segment places the most importance on reliability? a. Traditional b. Performance c. Low End d. Size e. High End

Description : Which market segment places the most importance on reliability? a. Traditional b. Performance c. Low End d. Size e. High End

Last Answer : b. Performance

Sales channel effectiveness for inside salespeople is highest for a. Traditional, Low end and High End b. Performance and High End c. Performance, Size and High End d. Performance e. High End

Description : Sales channel effectiveness for inside salespeople is highest for a. Traditional, Low end and High End b. Performance and High End c. Performance, Size and High End d. Performance e. High End

Last Answer : d. Performance

The sales channel effectiveness for the distributors is highest for a. High End. b. Performance, High and Size. c. Traditional and Low. d. Low End and High End. e. Size.

Description : The sales channel effectiveness for the distributors is highest for a. High End. b. Performance, High and Size. c. Traditional and Low. d. Low End and High End. e. Size.

Last Answer : c. Traditional and Low.

Which customer group or market segment seeks advanced technology products that focus on small size? a. Traditional customers b. Low End customers c. High End customers d. Performance customers e. Size customers

Description : Which customer group or market segment seeks advanced technology products that focus on small size? a. Traditional customers b. Low End customers c. High End customers d. Performance customers e. Size customers

Last Answer : e. Size customers

Which customer group or market segment seeks cutting edge technology in both size and performance? a. Traditional customers b. Low End customers c. High End customers d. Performance customers e. Size customers

Description : Which customer group or market segment seeks cutting edge technology in both size and performance? a. Traditional customers b. Low End customers c. High End customers d. Performance customers e. Size customers

Last Answer : c. High End customers

Which customer group or market segment seeks proven products, are indifferent to technological sophistication, and are price motivated? a. Traditional customers b. Low End customers c. High End customers d. Performance customers e. Size customers

Description : Which customer group or market segment seeks proven products, are indifferent to technological sophistication, and are price motivated? a. Traditional customers b. Low End customers c. High End customers d. Performance customers e. Size customers

Last Answer : b. Low End customers

Which customer group or market segment seeks proven products using current technology? a. Traditional customers b. Low End customers c. High End customers d. Performance customers e. Size customers

Description : Which customer group or market segment seeks proven products using current technology? a. Traditional customers b. Low End customers c. High End customers d. Performance customers e. Size customers

Last Answer : a. Traditional customers

Which three customer groups “ride the wave of technology” and are considered to be in the high technology segments? a. Performance, High End, and Size b. Performance, Traditional, and High End c. Performance, Low End, and Size d. Traditional, High End, and Size e. Traditional, Low End, and Size

Description : Which three customer groups ride the wave of technology and are considered to be in the high technology segments? a. Performance, High End, and Size b. Performance, Traditional, and High End c. ... End, and Size d. Traditional, High End, and Size e. Traditional, Low End, and Size

Last Answer : a. Performance, High End, and Size

Which market segment places the most importance on price? a. Traditional b. Performance c. Low End d. Size e. High End

Description : Which market segment places the most importance on price? a. Traditional b. Performance c. Low End d. Size e. High End

Last Answer : c. Low End

Customers that want small products and are willing to sacrifice performance are in the a. traditional segment. b. high End segment. c. low End segment. d. performance segment. e. size segment.

Description : Customers that want small products and are willing to sacrifice performance are in the a. traditional segment. b. high End segment. c. low End segment. d. performance segment. e. size segment.

Last Answer : e. size segment.

Customers that want low prices and are willing to sacrifice miniaturization and performance are in the a. traditional segment. b. high End segment. c. low End segment. d. performance segment. e. size segment.

Description : Customers that want low prices and are willing to sacrifice miniaturization and performance are in the a. traditional segment. b. high End segment. c. low End segment. d. performance segment. e. size segment.

Last Answer : c. low End segment.

What are three of the five Segments? a. Traditional, Low End, Performance b. Traditional, Low End, Cost End c. Low End, High End, middle End d. Median, Size, High End

Description : What are three of the five Segments? a. Traditional, Low End, Performance b. Traditional, Low End, Cost End c. Low End, High End, middle End d. Median, Size, High End

Last Answer : a. Traditional, Low End, Performance

When tracking market segments on the performance and size perceptual map, which segment moves or “drifts” the slowest? a. Low b. Traditional c. Size d. Performance e. High

Description : When tracking market segments on the performance and size perceptual map, which segment moves or “drifts” the slowest? a. Low b. Traditional c. Size d. Performance e. High

Last Answer : a. Low

Which customer group or market segment seeks high reliability, advanced technology products that emphasize high performance? a. Traditional customers b. Low End customers c. High End customers d. Performance customers

Description : Which customer group or market segment seeks high reliability, advanced technology products that emphasize high performance? a. Traditional customers b. Low End customers c. High End customers d. Performance customers

Last Answer : d. Performance customers

MTBF in the segments should be a. MTBF (Performance) > MTBF (High End). b. MTBF (Low End) > MTBF (High End). c. MTBF (Low End) < MTBF (Size). d. a, b, and c. e. only a and c.

Description : MTBF in the segments should be a. MTBF (Performance) > MTBF (High End). b. MTBF (Low End) > MTBF (High End). c. MTBF (Low End) < MTBF (Size). d. a, b, and c. e. only a and c.

Last Answer : e. only a and c.

Increasing performance and shrinking size does what to the material cost? a. Nothing b. Increases c. Decreases d. Increases for traditional customers only. e. Decreases for traditional customers only.

Description : Increasing performance and shrinking size does what to the material cost? a. Nothing b. Increases c. Decreases d. Increases for traditional customers only. e. Decreases for traditional customers only.

Last Answer : b. Increases

Which of the following is not a type of market segment in CapSim? a. Performance b. Traditional c. Standard d. Size e. None of the above

Description : Which of the following is not a type of market segment in CapSim? a. Performance b. Traditional c. Standard d. Size e. None of the above

Last Answer : c. Standard

The following describe the strategy of Differentiation with Product Lifecycle Focus, except: a. develops an R&D competency to keep designs fresh and exciting. b. concentrates on the High End, Traditional and Low End segments. c. prices are below average. d. products maintains pace with the market. e. capacity is expanded as demand is increased.

Description : The following describe the strategy of Differentiation with Product Lifecycle Focus, except: a. develops an R&D competency to keep designs fresh and exciting. b. concentrates on the High End, Traditional ... . products maintains pace with the market. e. capacity is expanded as demand is increased.

Last Answer : c. prices are below average.

The top two buying criteria for each segment is: a. Positioning for low end and Price for high end. b. Reliability for low end and Performance for high end. c. Price for low end and Performance for high end. d. Price for low end and Positioning for high end. e. Positioning for low end and MTBF for high end.

Description : The top two buying criteria for each segment is: a. Positioning for low end and Price for high end. b. Reliability for low end and Performance for high end. c. Price for low end and Performance ... Price for low end and Positioning for high end. e. Positioning for low end and MTBF for high end.

Last Answer : d. Price for low end and Positioning for high end.

What is the most important criteria to a “Traditional Segment” consumer? a. Price b. MTBF c. Positioning d. Age e. Performance

Description : What is the most important criteria to a “Traditional Segment” consumer? a. Price b. MTBF c. Positioning d. Age e. Performance

Last Answer : d. Age

What is the most important criterion to a “Low End Segment” customer? a. Price b. Age c. MTBF d. Positioning e. Performance

Description : What is the most important criterion to a “Low End Segment” customer? a. Price b. Age c. MTBF d. Positioning e. Performance

Last Answer : a. Price

In the advanced marketing module the term “reach” refers to a. the potential number of customers who would see the advertisement message. b. the potential number of customers that can be reached by the sales personnel. c. the number of times a message is repeated. d. the primary segment towards which promotions will be targeted. e. the fact that all segment respond similarly to each media type.

Description : In the advanced marketing module the term reach refers to a. the potential number of customers who would see the advertisement message. b. the potential number of customers that can be reached by ... promotions will be targeted. e. the fact that all segment respond similarly to each media type.

Last Answer : a. the potential number of customers who would see the advertisement message

The traditional market segment is expected a. none of these. b. to grow at 14% per year. c. to grow at a faster rate than the market. d. to make up 27.5% of the electronic sensor market in five years from now. e. to grow at a faster rate than the high end segmen

Description : The traditional market segment is expected a. none of these. b. to grow at 14% per year. c. to grow at a faster rate than the market. d. to make up 27.5% of the electronic sensor market in five years from now. e. to grow at a faster rate than the high end segmen

Last Answer : d. to make up 27.5% of the electronic sensor market in five years from now.

What is the difference between the market segments at the beginning of the round to the final round? a. They all drift at an average rate of .7; down and to the right. b. The fine cuts overlap in the beginning and in year 8; only the rough cuts overlap. c. The fine and rough cuts overlap in the beginning and by round 8 neither the fine nor rough cuts overlap. d. The traditional and low segment rough cuts overlap but all the remaining segments do not. e. The High, Traditional and Low segment rough cuts overlap but all the remaining segments do not.

Description : What is the difference between the market segments at the beginning of the round to the final round? a. They all drift at an average rate of .7; down and to the right. b. The fine cuts ... not. e. The High, Traditional and Low segment rough cuts overlap but all the remaining segments do not.

Last Answer : b. The fine cuts overlap in the beginning and in year 8; only the rough cuts overlap.

What is the most important criteria to a “High End Segment” customer? a. Positioning b. Performance c. Price d. Age e. MTBF

Description : What is the most important criteria to a “High End Segment” customer? a. Positioning b. Performance c. Price d. Age e. MTBF

Last Answer : a. Positioning

Which one of these criteria is not a top product characteristic of at least one segment? a. Size b. Performance c. Price d. Promotion e. Age

Description : Which one of these criteria is not a top product characteristic of at least one segment? a. Size b. Performance c. Price d. Promotion e. Age

Last Answer : d. Promotion

What is the most important criteria to a “Size Segment” customer? a. Positioning b. Price c. Age d. MTBF e. Performance

Description : What is the most important criteria to a “Size Segment” customer? a. Positioning b. Price c. Age d. MTBF e. Performance

Last Answer : a. Positioning

The promotion budget affects: a. awareness. b. brand equity. c. performance. d. size. e. accessibility.

Description : The promotion budget affects: a. awareness. b. brand equity. c. performance. d. size. e. accessibility.

Last Answer : a. awareness.

Combining size and performance creates a product attribute known as a. MTBF. b. consumer perception. c. positioning. d. physical perception. e. a completed electric sensor.

Description : Combining size and performance creates a product attribute known as a. MTBF. b. consumer perception. c. positioning. d. physical perception. e. a completed electric sensor.

Last Answer : c. positioning.

Each segment places a. a different emphasis on the 8 buying criteria. b. a different emphasis on the 4 buying criteria. c. some emphasis on price and some emphasis on reliability. d. some emphasis on performance and some on size. e. both c and d.

Description : Each segment places a. a different emphasis on the 8 buying criteria. b. a different emphasis on the 4 buying criteria. c. some emphasis on price and some emphasis on reliability. d. some emphasis on performance and some on size. e. both c and d.

Last Answer : a. a different emphasis on the 8 buying criteria.

The preferred product perceived age for each sector peaks at: a. one year for high end and five years for low end. b. one year for high end and three years for low end. c. zero years for high end and seven years for low end. d. zero years for high end and three years for low end. e. each segment wants a perceived age of zero.

Description : The preferred product perceived age for each sector peaks at: a. one year for high end and five years for low end. b. one year for high end and three years for low end. c. zero years for high ... zero years for high end and three years for low end. e. each segment wants a perceived age of zero.

Last Answer : c. zero years for high end and seven years for low end.

At which point does the perceived age of a traditional product peak? a. 2 b. 1.5 to 2.5 years c. 7 d. 0.5 to 2 years e. whenever it’s positioned

Description : At which point does the perceived age of a traditional product peak? a. 2 b. 1.5 to 2.5 years c. 7 d. 0.5 to 2 years e. whenever it’s positioned

Last Answer : a. 2

If there are 4 products listed in the Capstone Courier in the traditional segment that have a customer survey scoring of 32, 28, 22 and 14, then the top product’s demand would be: a. 32%. b. 50%. c. 64%. d. 33%.

Description : If there are 4 products listed in the Capstone Courier in the traditional segment that have a customer survey scoring of 32, 28, 22 and 14, then the top product’s demand would be: a. 32%. b. 50%. c. 64%. d. 33%.

Last Answer : d. 33%.

In Capstone®, the spreadsheets allow team members to a. make changes to variables. b. observe the results of changes made to variables. c. design their own performance criteria with which to compare market segments. d. all of the above. e. both a and b.

Description : In Capstone®, the spreadsheets allow team members to a. make changes to variables. b. observe the results of changes made to variables. c. design their own performance criteria with which to compare market segments. d. all of the above. e. both a and b.

Last Answer : e. both a and b.

In forecasting, it is not likely that you will take half of the sales unless a. the product positioning is ideal. b. the product meets the top 2 buying criteria and the price is low. c. the positioning, age and MTBF are superior. d. the price is at the low end of the range and the positioning, age and MTBF are superior.

Description : In forecasting, it is not likely that you will take half of the sales unless a. the product positioning is ideal. b. the product meets the top 2 buying criteria and the price is low. c. the positioning ... d. the price is at the low end of the range and the positioning, age and MTBF are superior.

Last Answer : d. the price is at the low end of the range and the positioning, age and MTBF are superior.

The performance segment places more importance on a. age and reliability. b. reliability and positioning. c. price and age. d. positioning and price.

Description : The performance segment places more importance on a. age and reliability. b. reliability and positioning. c. price and age. d. positioning and price.

Last Answer : b. reliability and positioning.